Vaimo’s Post

A guide to AI - understand the urgency! with Martin Hjalm https://hubs.li/Q02v072F0

AI will make you 10x more productive. We all know this by now 🙄 Well we all know currently, it helps us with: 💎 Automate Routine Tasks: Use AI tools to handle repetitive jobs like scheduling, data entry, and customer inquiries. This frees up your time for high-impact activities. 🕓 💎 Enhance Decision-Making: Analyze data and provide insights that you might miss. This leads to more informed and faster decisions. 📊 💎 Optimize Content Creation: Of course, we all know that AI can help churn out content at lightning speed without compromising quality. BUT BEYOND the typical use cases...looking into the NEAR future: 👀 Personalization: Use AI to create customized marketing campaigns. Personalized outreach. 👀 Predictive analytics: Go deeper on the data to forecast everything months, years ahead. 👀 Make decisions for you: This might be more of an eerie one, but AI is going to get so good, you may not even have to make decisions yourself anymore. And this is just the tip of the iceberg. AI is everywhere, but it isn't just a buzzword; it's a game-changer for EVERYONE. If you want to stay updated on quick insights on how to leverage AI for business, join me on my journey into this age of AI :-)

AI is transforming the way businesses analyze data, uncovering insights that drive growth and innovation. By leveraging AI, organizations can make better decisions and unlock new opportunities. Here’s how: 🔹 Enhanced Decision-Making: AI helps businesses analyze vast amounts of data, providing insights that improve decision-making and help predict future trends. 🔹 Operational Efficiency: Automating routine tasks with AI streamlines operations, saving time and reducing costs while improving productivity. 🔹 Personalized Customer Engagement: AI enables real-time, data-driven personalization, improving customer experiences and increasing retention rates. 🔹 Driving Innovation: With AI, businesses can quickly adapt to market changes, innovate faster, and stay ahead of competitors. 🔹 Overcoming Talent Gaps: Although skilled labor remains a challenge, companies investing in AI can augment human capabilities and bridge this gap more effectively. As AI continues to evolve, its potential to unlock value across industries is immense. Now is the time for organizations to invest and scale AI-driven innovations. #AI #BusinessGrowth #Innovation #DataDriven #NetComLearning

How to sound smart about AI in front of your prospects: Recite these 3 things - (1) Get the data right (2) Turn cost centers into revenue centers (3) Personalize everything I dug through a ton of Gong calls so you don't have to. Every co's AI strategies falls into one of these stages - (1) "We need to get the data right" There's broad recognition that for AI to work, they have to get their data in a state that LLMs can use. Most are focused on this phase 0. Savvy ones are using AI to clean the data, so that then it can be used by AI. Very meta, very clever. (2) "Turn cost centers into revenue centers" This is typically the first area of focus after phase 0. Cost centers (support teams, for example) are high data volume teams. And the data is already structured in ways that LLM can readily ingest. They're ripe for AI plays for those reasons (3) "Next best actions" After steps 1 and 2 are complete, it becomes all about personalization. Personalizing: - the next best action for customers to take on their site, their app, their platforms to optimize customer experience (and therefore retention & upsell) - the next best action for their reps to take to maximize productivity (who to talk to next, automating & reducing away low value-high effort admin activities) --- What am I missing?

The AI Tools Every Marketplace Seller Should Implement First I'm always on the lookout for AI tools, and there's a vast array to choose from. Almost every day, several new ones are released. On the other hand, selecting the right tools requires time for research and understanding their economic efficiency. It's not feasible to adopt everything available. In the near future, I'm confident that large companies will have dedicated AI implementation specialists, while smaller businesses will manage with the efforts of owners, managers, and other employees. One thing is clear – many AI tools are not just a hype but a part of our reality. Yes, 80-90% of current services might fade into obscurity, but the ones that remain will provide a significant competitive advantage to marketplace sellers. But how do we distinguish between the chaff and the real, valuable tools? Here are my thoughts on where to look and which AI tasks can already be effectively handled in the marketplace sector: ✔ Generating SEO-friendly product descriptions ✔ Creating responses to customer reviews based on their tone ✔ Developing photo content, including infographics ✔ Creating video content (although at a basic level, it's already suitable for use) ✔ Analyzing niches and products ✔ Predictive analytics ✔ Developing new products These are just a few examples. How many of these seven areas are you already entrusting to AI? How many will you rely on in the next 1-2 years? It's worth considering.

In the realm of digital marketing, a common belief is that integrating Artificial Intelligence (AI) and Machine Learning (ML) into business operations leads to significant advantages. This approach allows for data-driven decision-making, enhanced customer experiences, and increased operational efficiency. By leveraging AI and ML, businesses can automate repetitive tasks, identify patterns in data, and forecast market trends, all of which contribute to a competitive edge. However, it's essential to consider potential downsides. The reliance on AI can lead to concerns over data security, as well as the risk of devaluing human input in decision-making processes. Moreover, without the right strategy, businesses may find themselves overwhelmed by the complexities of implementing these technologies. Conversely, some advocate for a more traditional approach that emphasizes human insight and creativity over automation. This strategy fosters deeper client relationships and allows for nuanced understanding and responses to market shifts. The primary benefit is the preservation of personal touch in service delivery, which can enhance customer loyalty. Nevertheless, completely disregarding AI may result in missed opportunities for efficiency and innovation. A balanced approach would harness the strengths of both AI and human expertise. Organizations can adopt AI tools for data analysis and process automation while maintaining skilled professionals to interpret data findings and engage with clients meaningfully. This hybrid model ensures that while business operations are optimized through technology, the humanity of customer service remains intact. To implement this balanced strategy, start by identifying key areas where AI can automate routine tasks. Next, invest in training for your team to understand and utilize these tools effectively. Regularly review processes and outcomes to ensure a harmonious integration of technology and human insight. #DigitalMarketing #AI #MachineLearning #BusinessStrategy #CustomerExperience

🔥 “Generative Pretrained Transformer” – sounds fancy, right? But wait, there’s so much more to AI than just being generative! Ever wondered what AI could really do for your business? 🤖✨ Imagine bridging the gap between cutting-edge AI tech and your revenue operations – yes, even the cobbler’s children need shoes! From enhancing workflows to automating mundane tasks, the possibilities are endless. Here’s a quick peek into the five categories of AI that can revolutionize your business approach: 1. **Predictive AI:** - Forecast sales trends and customer behavior - Anticipate market changes 2. **Prescriptive AI:** - Suggest optimal decisions based on data - Offer actionable insights for improved strategies 3. **Adaptive AI:** - Learn from data and adapt in real-time - Provide personalized customer interactions 4. **Generative AI:** - Create new content and ideas autonomously - Enhance creative processes 5. **Cognitive AI:** - Mimic human reasoning - Understand natural language and context 📊 Ready to elevate your business game using AI? Dive into the full scoop here: [RevOps and AI: The Cobbler's Children Need Shoes Too](https://lnkd.in/gVxW68ab) 🌐👈 What's your take on integrating AI into revenue operations? Share your thoughts below! 👇⬇️

My friend Peter Yeargin shared this article with me yesterday as we have been hard at work attacking how #ai can fundamentally transform the marketing industry. While everyone is busy rolling out one service or another, we always came back to the same conclusion: it's mostly snake oil. I'm not saying AI isn't an important milestone in how business is done. It absolutely is. However, if you're not busy building out processes with AI to establish digital SMEs for your company, it's just another tool that doesn't leverage the exponential power that AI can offer. We are busy building processes for content mapping, competitor analysis, media calendars, data analytics review, just to name a few. The possibilities are so exciting because you can do anything you want. The big takeaway is that the process is what you can use to build out your products and services. Focusing on that, you begin separating yourself from the crowd. https://lnkd.in/guVZT6Rn

# AI: The Game Changer or Just Noise? AI isn't just here to fill your inbox with garden-variety emails; it's your new tactical partner in the business battlefield. **Why it matters:** Small business owners must rethink their strategies and innovations to stand out in a market flooded with AI-generated content. Accept that the rules of engagement are shifting, and those who adapt will thrive while others drown in digital noise. **The big picture:** When everyone can churn out countless SEO blog posts or automate mundane tasks, the secret lies in innovation rather than imitation. Your unique approach—with a sprinkle of creativity—could be the differentiator that attracts customers or clients in a sea of sameness. **Overheard at the water cooler:** "Why write one blog post when AI can generate fifty? Oh, wait, now everyone else can do that too... Should I just stick to cat memes instead?" **Yes, but:** Sure, it's tempting to automate everything and watch the sales roll in. But scaling your business purely with AI is like riding a bike with square wheels—good luck with that. Your human touch and personal insights will still be the driving force behind engaging content and authentic connections. **The bottom line:** As Satya Nadella wisely said, "The future of AI is not just about building increasingly powerful models. It's about building AI that augments and empowers people to do and achieve more." Think creatively about how to leverage AI—not just to automate but to inspire and innovate. In a crowded digital landscape, your distinct voice could be the light that guides others through the fog.

Are you ready to transform your small business with the power of AI? 🚀 If you're struggling to stay ahead of the competition and manage your inventory, you're not alone—but there’s a solution! Leveraging AI for local SEO and inventory management can be a game-changer, unlocking new levels of growth and efficiency. Imagine your business ranking at the top of local search results, effortlessly drawing in high-intent customers. With AI-driven local SEO, this is not just a dream—it's within your grasp. AI analyzes your online presence, highlights opportunities for improvement, and implements strategies that will give you the competitive edge you need. Now, think about your inventory management. No more guesswork! AI-powered forecasting uses historical trends, market insights, and customer behavior to accurately predict demand. This means you stock the right products at the right time, reducing waste and maximizing profits. Say goodbye to stockouts and overstocking—let AI streamline your operations and cut costs, so you can focus on what really matters: growing your business. Join our learning community to master these incredible AI tools and elevate your business operations while providing exceptional value to your clients. This is a space for growth and skill-building, where you can learn practical applications of AI and automation. Ready to harness the transformative power of AI together? Click here to join our learning community: https://lnkd.in/gJcJmM-Z and take your business to new heights! #SmallBusiness #LocalSEO #AI #BusinessGrowth #TechTransformation