Startup Failures
In 2011, I joined a startup that was backed by over $59M in VC investments. Many VCs considered it their "dinosaur," the company with the potential to carry the entire fund. Despite having one of the most incredible teams I’ve ever worked with, we didn't achieve the outcome we had hoped for.
What went wrong?
1. Scaling Before Product-Market Fit: We expanded too quickly without ensuring a solid product-market fit. The foundation wasn’t strong enough to support rapid growth.
2. Being Too Demanding on the User: Our product required a strong power user to succeed. If the client didn’t have an exceptional person in that role, or if that person left, the product's success would falter. This ties back to the lack of a solid product-market fit.
3. Raised Too Much Money, Let It Go to Our Heads: We raised a substantial amount of money lost some of our fanatical focus.
4. Lost Our Culture in a Fancy Office: In 2013, we worked in an old brownstone office where the floors creaked and space was scarce. We were a tight-knit team, working closely and winning or losing deals together. Moving to a fancy new office spread us out and diluted our culture. What was once a immersive team spirit became a slogan painted on the wall.
5. Failed to Leverage Integrations: Our product wasn’t sticky enough because we didn’t integrate well with other tools. Tracking ROI required a lot of manual labor, which could have been automated.
6. Couldn't Keep Up with Evolving Tech: AI advancements could have significantly improved our product, but we weren’t there technically. We failed to evolve with technology.
7. Not Mobile-Friendly: Our product wasn’t mobile-first in an increasingly mobile world. Users spend 6-13 hours on their phones daily, much more than on computers. We missed a crucial engagement channel.
8. Nice-to-Have, Not a Must-Have: Ultimately, our product was a nice-to-have rather than a must-have. We never crossed the threshold to become indispensable, which is crucial in today’s market.
This is where I learned that a strong Customer Success team can be a bandaid for churn and retain customers for an extra year or two, but ultimately the product needs to deliver impact.
#highgrowth #startup #customersuccess
Co-founder of Raqeeb | Smart Cities advocate | Deep Tech | Industry 4.0 | IoT Consultant | Business Matchmaker
7moInteresting post Vaios Gkitsas Btw these should have been the normal fundamentals 😃