B2B is thriving
Creativity is the secret sauce transforming #B2B marketing from bland to brilliant. In today's panel, "Innovate to Elevate: How Creative Disruption is Redefining Modern B2B Marketing," we explored the spark of creativity igniting a revolution in modern B2B marketing, featuring Valerie Beauchamp, VP, Global Head of Agency Development & Marketer Education at LinkedIn, Andrea Glenn, CEO of Ledger Bennett, Richard Atkinson-Toal, VP, Global Brand & Marketing Communications at American Express Global Business Travel and Rachael Sansom, CEO UK & Europe of #HavasRed