Vanessa Rottet’s Post

🏀 Breaking News: $76 Billion NBA TV Deal Fast Approaching 📺 As the NBA nears a monumental $76 billion media rights deal with ESPN, NBC, and Amazon, showcasing a seismic shift in sports broadcasting, Transmit's recent SportsPro StreamTime podcast episode couldn't be more timely. In it, our Co-Founder & CPO Scott Young, alongside advertising expert Paul Gelb, delve into the future of sports advertising. This episode provides crucial insights into how brands can leverage these evolving platforms. From the synergy between ad-supported and subscription models to the impact of streaming innovations, these discussions are essential for understanding the future landscape of sports advertising. As the NBA deal illustrates, the value and complexity of sports media rights are escalating, making it a critical time for advertisers to assess their strategies. Tune into our podcast for expert analysis and forward-looking perspectives that align with these groundbreaking developments. 🎧 Listen now and join the conversation about the future of sports advertising in this new era! https://lnkd.in/eRdA5FUx #NBA #MediaRights #SportsAdvertising #FutureOfSports #TransmitLive

As viewership of women's sports grows, the ad dollars flow. But TV spots can be expensive - how can brands get in on the huge reach cost-efficiently? (Hint: diversify your portfolio!) We've refreshed & updated last year's popular article about live sports advertising for 2024: 🏀 https://lnkd.in/gDmGtYAu #sportsmarketing #sportsadvertising #ctv #ott #programmaticadvertising

Did you know that sports fans are over 60% more likely to watch a sports broadcast fully if it includes engaging elements during the game? 🤔 It's 2024 and fans instinctively grab their phones during telecasts. Leveraging this desire for a second-screen experience can transform how they engage with live sports. Picture real-time campaigns that transport home viewers into the stadium atmosphere. We’ve laid out how sports broadcasters can use fan experience technology to refine the content they're airing, promote fan loyalty, and collect first-party data to better serve their viewers. Check it out: https://hubs.ly/Q02slbZs0

As the sports and media industry continues to evolve, how should brands successfully navigate this complex landscape to create engaging, memorable experiences for their fans? 🤔 Sports media industry veteran, Carlo De Marchis, recently delivered a thought-provoking keynote at our Fan Engagement Summit exploring the current state of fan engagement, the challenges faced by organizations, and the potential scenarios for the future of realtime fan engagement in sports and media. Watch the video and read the highlights here 👇

Elevate Your Brand in the World of Sports with iHeart Sports! Looking to connect your brand with dedicated and passionate audiences? Let's talk how we can put your brand inside the game and WIN!

What do we know is still worth the advertising spend to keep building your brand? What do we get sold by Cable and tradional Linear. Answer is Sports. I have a direct relationship that gives me access to ESPN Digital inventory. Can you see a better value than making your name stand out in your market everytime someone is on ESPN and all of its sites. I can build this out for you and help you lock this in for your market. Build your brand when consumers are looking at scores, recaps, live sports, anything sports. Its football season and time for your to jump in the game. Shoot me a DM or email me for more information. Stephanie@Berridgeintuitivegroup.com #Automotiveadvertising #Marketing #LiveSports

ESPN focuses on its direct-to-consumer flagship product, even as Venu Sports faces a legal setback that delays its launch. Fubo’s successful block of Venu until at least 2025 has caused ripples across the industry, but ESPN and Disney are keeping their eyes on their priorities. Venu’s potential impact might be more significant for Fox and Warner Bros. Discovery, with ESPN viewing it as a small part of a broader strategy. With the industry's evolving landscape, ESPN will likely weigh its options as the appeals process unfolds. Meanwhile, Fox relies on backend tech from Venu, and WBD faces challenges after losing NBA rights. The future of Venu remains uncertain, with a high subscription price and limited content potentially hindering its prospects. #ESPN #VenuSports #SportsMedia #SportsRights

A rare Monday edition of the newsletter, in which we tackle the biggest question in media: When are sports leagues and TV networks going to make it easier (or cheaper) to watch games? And who is going to make the first move? Watching sports has grown more complicated in recent years as leagues have increased their fees and new players have begun to vie for media rights. The NFL has divvied its rights among five companies, while the NBA has two national broadcasters, dozens of options for local sports fans and a specialty service for out-of-market games. The NBA is about to award a national package of games to at least one new company so that it can make even more money. All of this is great for the leagues, but less good for their fans. It's also getting very expensive for media companies. (A new joint venture between three media giants doesn't solve the problem.) How would you fix this? https://lnkd.in/gW-dJvCj

New strategies are needed to engage younger sports fans. The same is true for the news business. Great insights from John Kosner and Ed Desser. "Researching your fan base is a must.  (not just relying on Nielsen or syndicated services). Do a SWOT analysis on your media business. How many are willing to pay for your content? How much are sponsors willing to support you? How and where do your viewers spend their time? How do they define fandom? Do they bet on your sport? Where are your new opportunities?"

Matthew Van Houten and fellow industry experts are set to settle the score with sports advertising this week at RTL Beach in #Cannes2024. They'll explore what sets sports advertising apart from other content and how to determine the success or ROI of sports partnerships. Learn more: https://lnkd.in/eGyP3ARi #Sportsadvertising #RTL Group #Advertising