Vareto’s Post

The amount of available software that you could leverage to build a service-based business is incredible, and also overwhelming. I was having a conversation with my sister Emily Levitt yesterday. She explained to me what she's working on at Reckitt in implementing SAP this year. I talked about what I'm doing with Shopify and Klaviyo primarily. Of course, many different SaaS apps as part of that. But she said something that made me think. "What is Klaviyo?" It's a now publicly traded company with ~2k employees. But, it operates in a somewhat niche world of owned marketing (email/SMS/push notifications/data) with a particular focus in ecommerce (primarily up to this point). So, yeah, a lot of people wouldn't know what it is. It made me realize that there have to be so many large companies that provide software which other businesses build their revenue on. How many service-based businesses like mine operate in digital marketing in some capacity, but have nothing to do with anything ecommerce that I deal with on a day-to-day basis? The answer is (probably): a lot. It makes me think that there are just so many opportunities out there for growing what we do at Zettler Digital every day.

Do you only know your customers "on paper?" Ken Demma was my first interview for my new SubStack newsletter called SaaS Storytelling. It's short, sweet & stacked with value. When's the last time you spent time with customers face-to-face? Have you ever? If you feel like your marketing is ineffective. Or you're stuck in the ivory tower. Ken shares his experiences for getting out of it and doing work that actually matters in marketing. How he did it at: - SAP - American Express - Fidelity - AWS And so much more. LINK: https://lnkd.in/eaxJzwJs

Demandbase customer, SAP Concur is sharing their success story and how they achieved ⤵️ 👉 60% lift in web visits after advertising to targeted account 👉 Growth from 51% to 95% engagement 👉 Increased revenue by 52%, deal size by 57% & pipeline by 59% (Hint: It's all about the magic of intent data!) Read all about their journey with Demandbase, here: #SecretsOfIntent

👀 Want to see what customer success looks like? Demandbase customer, SAP Concur is sharing their success story and how they achieved ⤵️ 👉 60% lift in web visits after advertising to targeted account 👉 Growth from 51% to 95% engagement 👉 Increased revenue by 52%, deal size by 57% & pipeline by 59% (Hint: It's all about the magic of intent data!) Read all about their journey with Demandbase, here: #SecretsOfIntent

👀 Want to see what customer success looks like? Demandbase customer, SAP Concur is sharing their success story and how they achieved ⤵️ 👉 60% lift in web visits after advertising to targeted account 👉 Growth from 51% to 95% engagement 👉 Increased revenue by 52%, deal size by 57% & pipeline by 59% (Hint: It's all about the magic of intent data!) Read all about their journey with Demandbase, here: #SecretsOfIntent

Shoutout to those leading advertising & marketing agencies out there today. From managing their own internal operations and the technology supporting their business, while also helping clients navigate through the use of new digital platforms to support a seamless customer experience, agencies are flying the plane while simultaneously fixing it. Throw in, - Economic uncertainties - Surge of agency reviews as brands seek improved value and service - Attracting and retaining top talent and you get a sense of how many moving parts that have to be managed on a daily basis. To avoid playing catch-up and rather capitalize on what's to come next, agencies look to NetSuite to help manage both financials and project management functions to have an accurate snap shot of their business. We were recently joined by our customer, Goodway Group, who shared their story on how they use NetSuite to help achieve their goal of making their clients heroes. If you'd like to learn more, feel free to reach out and happy to share. #keepgoing #netsuite #agency

Sometimes things blow up, sometimes they blow up in your face. Colby Bauer at Thread® once told me we gave them their WORST September (inventory issues) and their BEST 4th quarter. Chris Livingston had to pause their Gravel ads at least twice when they ran out of inventory. Ben Perkins could probably share some inventory woes that we caused, and Jeff Durham didn't want to do a campaign for Gimme Beauty until he could get an accurate forecast of what a Creatably campaign might do. I know, that is a lot of humble bragging in one paragraph. But if you have a fast-growing brand, sometimes growth can kill you. So naturally working with Luminous is a natural fit for us (so natural, that we are using it at our house brands). Jared Ward is my favorite type of founder. Someone who felt a real pain at his company, and rather than complain about it, he solved it for all of us. Right now your options are somewhere between janky Shopify plug-ins and a bloated and expensive Netsuite (aka Net-not-so-sweet). Jared created a cinderella slipper that solves the data-connected pains of fast-growing brands. It's clear, it's easy, and CUSTOM implementation is TOTALLY FREE. Give Luminous a call, or better yet, click on the video, watch the whole thing THEN give them a call. They have solved so many headaches for us, I bet they can help you too. Thank you Jared for trusting us with your brand. We hope to create inventory problems for you too. P.S. I guess we are in the B2B business now too. If you don't want AI garbage leads, we can tell you how our video drove cheap leads and quintupled our sales force.

Ready to thrive in partner marketing? 🌟 We recently sat down with Andrew Kisslo from SAP as he reminds us that owning your career means defining your path intentionally ✅ Read this blog for key takeaways: https://lnkd.in/epwYSk-Y

How can you transform your marketing strategy to create personalized experiences for your SaaS? Putting your customers at the heart of your approach can lead to better engagement and loyalty. Check out these best practices to drive sales with customer-led marketing! #SaaS #marketingstrategy #personalizedexperiences #userengagement

Even with their plates full, CFOs have skillfully guided their companies through uncertainty. many of customers, 2024 is both an exciting but nervous time for growth and technology investments. Stay ahead of the curve in 2024 by attending what will be a very insightful webinar. 🍽️ On February 21, NetSuite dishing out ideas to help you dig into fresh opportunities in 2024. https://lnkd.in/gGDertva