Vasheel Solanky’s Post

Your product might be really good with an average branding and your brand might not do that well! Your branding might be top notch with the product that does not properly serve customers need. And again your brand is failling to stand out in the market. Your branding and product is top drawer but this time your brand positioning and reaching out to your target customer is not paying off. This time also your brand will fail to make an proper impact in consumer mind. So put these 4 p’s in one busket together and no matter what you sell and where do you sell, it will be very hard for you to fail! 1. Product 2. Price 3. Place 4. Promotion Play with all sorts of combination! Theres no right and wrong here. Find your comfort zone where you can excel. Good day!!

Your brand needs a voice like this. You see.. I am talking about Joseph Sugarman's pioneering Sales letter for BluBlocker Sunglasses. Where he used 2 unique tactics to create a brand out of Sunglasses. 1. A relatable Customers experience like your own friends is the best way to build trust in the product. For eg- Sugarman introduced his friend, Len, who vouched for the Sunglasses. 2. Engaging techniques like "Slippery slope" which hook readers with their flowy Sub headings. And this matters for contemporary brands to feel genuine and interesting, making your brand stand out. What do you think? Share your thoughts on brand voice in the comments!⤵️

Customization in merchandise is crucial. It’s what makes your brand unique and memorable. When you offer something that’s tailored to your brand’s personality, it shows your customers that you care about the details and their experience. Customized merch isn't just stuff with your logo on it; it’s a way to connect with your audience on a personal level, making them feel valued and part of your brand’s story. It’s this attention to detail that can turn a simple product into a meaningful connection.

70 % of businesses owners fail to focus on this foundation stuff... and that is company name... let's say BRAND NAME !! Your brand name is not just for sake or just to use in ID card .... it is an identity !! It is one of the strong brand elements !! Your company name should contain, + a story + a meaning + an emotion that's how it can create a strong brand identity... it doesn't mean that , your brand name should directly mean your business...( eg : KFC ) it can indirectly mean too !! ( eg ; Nike , Jaguar ) and keep one thing in mind .. even if it doesn't mean your business model, it should contain a meaning or a story ( eg : Apple ) , like how your brand should have a purpose .... Ps : which brand name you admire the most ?? #emotionalbranding

Your Brand is not owned by you, its is by your customers! Brands today are, More than just a logo or tagline. It's a living thing shaped by how customers feel. When I think about my own experiences, I was once loyal to a brand. It wasn't about the product. The company always made me feel important and understood. That brand became a part of my life, and our relationship went beyond buying. In reality, customers own a brand they trust and care about. The only valid purpose of a business is to create customers. Customers build brand they connect to. Please repost ♻️ this for others. P.S. Do you think building customers and maturing them is all u need to set the base of your brand for long term?

When it comes to building your brand, are you using a customer-centric approach? This is when you put customers at the center of decision-making processes and prioritize their needs and preferences in all brand initiatives. By doing this, you better cater to them and build a brand they know they can rely on to meet their needs.

Have you asked yourself why major companies marked their brands more than their products or services? Why does McDonald pay lots of money just to have their logo appear at the corner of your TV screen during a soccer match? You pass through a huge billboard on a National road with just a logo of Bathu only (No Shoe, No special, Nothing 🤔 ) Why would this guys pay such crazy amounts of money just to put their logo there and not promote any of their products? (At this point you think they are crazy isn't it?) Just to keep it short! It's called Brand Awareness! studies have shown that customers are more likely to buy a product from a brand they have seen before (is it clear) In this world full of different brands, you would want to expose your brand to as many people as you can! A complicate Logo will never be able to achieve this. Because it's not easily memorable. A logo is an identification mark not a descriptive mark. It's not always the case that your logo should show what you sell or do!

When you are entering a competitive market, brand positioning is an essential tool unless you wish to beat by pricing. Elements like brand identity, symbols, color pallate & most importantly positioning doesn't require budgets but deep understanding on "how" you wish to be different. Examples - You want to position around "Being one with nature" or "Mighty & Gentle" Once this is decided "distribution" of this positioning at scale will require budgets. So essentially the journey starts with creativity & then with budgets depending on your revenue goal. Worry less about budgets & focus more on differentiating your brand from others. #brandpositioning

The ROI of creating your olfactory logo? Selling the Same Perfume is a Strategic Move. By selling the same perfume that your clients smell in your stores, you consistently reinforce the olfactory identity you've established in-store. This helps consumers associate the scent with your brand, making it more memorable and recognizable.  A consistent scent can foster a strong emotional connection with customers. It is a highly effective strategy for building a strong brand identity and driving your sales. Scents, to be different.