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4 Major Trends Shaping Pharma Digital Marketing in 2024 Trend 1: Harnessing Personalization Trend 2: Developing Interactive Content and Experiences Trend 3: Data-Driven Approaches for Precise Targeting Trend 4: Omnichannel Evolution

"It is crucial to adopt an omnichannel approach, leveraging different technologies and media to hedge against cookie deprecation to succeed in 2024" Eyeota, a Dun & Bradstreet company's Head of APAC, Trent Lloyd recently shared his 2024 perspectives with AdNews Australia including how brands and advertisers can implement privacy-centric audience targeting tactics today to get ahead of new regulations🚀 Read the full article below 👇 https://bit.ly/47AhatU

At this year's Cannes Lions, the shift towards cookieless data for audience targeting was a major topic. LocalFactor's LFG Performance Engine exemplifies this trend, integrating audience, creative, inventory, and performance data for optimal omnichannel campaign results. Our proprietary Geo-Graph™ uses a privacy-focused, geographic approach, enhancing cross-channel performance. Learn more about how we can work together in our latest blog on the LFG Performance Engine: https://hubs.li/Q02DKSBx0

Dive into our latest blog to uncover how omnichannel, location-based audience targeting can boost your store traffic 🚀 🎯 Learn how to combine mobility data with rich audience insights for effective omnichannel activations ! 👉 https://lnkd.in/egdzRJ4m #DigitalMarketing #LocationIntelligence #AudienceTargeting #DOOH

In a Napco Research survey of influencers, 81% said they included print in their omnichannel strategy. More on how print delivers cross-media value for brands and marketers in this article from DirectMail2.0. https://ow.ly/u4ph50QtIzS #PrintConnects #Printerverse #marketinginsights #printmarketing #directmailmarketing #directmail #print #printing #marketedge2024

OOHmetrics works at the intersection of offline and online for brands to connect with and leverage the right audience, at the right place, at the right time. Key Benefits of Location-Based Brand Marketing 🏆 🎯 Increased Relevance: By targeting consumers based on where they are, brands can deliver more relevant and timely offers, which can increase engagement and conversion rates. 🤩 Better Customer Experience: Personalizing marketing messages based on location can enhance the customer experience, making it more likely that they’ll engage with the brand. 💰 Improved ROI: Location-based marketing can be more cost-effective than broader campaigns since it targets only those consumers who are most likely to convert. 🤑 Enhanced Foot Traffic: By offering location-based incentives, brands can drive more customers to physical locations, increasing in-store sales. 🚀 To accelerate your brand marketing, contact us at nk@oohmetrics.co #OOHmetrics #OOH #locationbased #marketing #digitalmarketing #Adtech #locationbased #contextualmarketing #eventmarketing #location #footfall #hypertargeting #mobilemarketing #brandmarketing

A recent survey by Euromonitor reveals that nearly 61% of brand manufacturers are investing in retail media networks. Here's why: 🎯 Enhanced Consumer Targeting: Almost 70% cited this as a key benefit. Retail media networks enable brands to reach consumers at crucial points in their purchasing journey. 🔄 Diversification: 43% of retail professionals are exploring alternative business models, including expanding into media networks to leverage audience reach and data. However, it's worth noting that only a fraction invest in multiple networks. The study suggests that brands should consider investing in the right networks to capitalize on these benefits. What's your take on this? Are retail media networks the future of the industry? #retail #consumerengagement #retailnetworks

Consistency is crucial in audience targeting and activation strategies. I've been shedding light on how ProScores can elevate media campaigns, focusing on audience activation. Today, let's step back and appreciate the broader impact of this approach. Circana's ProScores offer pre-built segments spanning 1,000 to 2,000 categories and brands across various EMEA markets like the UK, Italy, France, and Spain. Excitingly, we now introduce custom CPG ProScores in the Netherlands, with plans for further expansion. 🇳🇱 In a booming digital media landscape, particularly in digital out-of-home advertising in the Netherlands, ProScores enable precise targeting at the postcode level. Our tailored segments, like the "Treating category," reveal opportunities to engage shoppers effectively, as highlighted by the purple patches on the map. Embracing an EMEA multi-market media strategy, our clients leverage ProScores for unified campaign planning and activation across five diverse markets. This consistency streamlines campaign measurement, ensuring comparable results across multiple markets for the same media activities. The value of maintaining consistency in data and approach across markets cannot be overstated. Join the conversation: Do you believe that consistency is key in driving successful campaigns across different markets? #mediaplanning #audiencedata #location #media #retailmedia

Stop wasting money on ineffective marketing campaigns. 🛑 In today's digital age, potential customers leave valuable digital footprints. Without the right technology, capturing and leveraging this data can be challenging. Take control of your digital marketing and equip your business with the tools to effectively gather and utilize customer data, ensuring your marketing campaigns reach the right audience at the optimal time. 🎯 Explore AMF's proprietary Data Management Platform to discover how it enhances your audience targeting and revolutionizes your advertising performance with omnichannel marketing. https://ow.ly/RKTN50TtLOW #MarketingStrategy #DigitalMarketingTrends #OmniChannelMarketing

AI and disruptive buy side/data/supply approach coming to TV/CTV buying and partnerships - cannot wait to share what is next. It has been a long time since I have been this excited about the industry Cadent AdTheorent