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After an eventful night of counts and recounts, we now have the 2024 general election results from all but two of the 632 constituencies in Great Britain. The Labour party has won a very large majority of the seats but with a surprisingly small share of the vote (35%). At Verian, we carried out weekly polls throughout the campaign period using our Public Voice panel. This panel has a random sample base and is used primarily for social research that must stand up to detailed scrutiny. We chose it as our vehicle for election surveys because we strongly believed that this kind of sampling protocol would yield the most accurate results. We are pleased to say that Verian’s pre-election survey was the most accurate of the twenty final polls published by British Polling Council members, vindicating our choice of sample source.[1] The chart below shows our estimates for each party’s share of the vote, the formal margins of error enclosing each estimate, and the true share revealed this morning. We would like to thank the members of our Public Voice panel for their exceptional contribution to our work, not least their honesty with respect to such a private matter. You can find all of our polling and methodology from the UK General Election 2024 on the Verian website: https://lnkd.in/ePybRHFp #VerianData #UKGE #Polling [1] Accuracy measured by the mean error across seven vote shares: Labour, Conservatives, Liberal Democrats, Reform UK, Greens, SNP, plus a single additional category covering all other parties that obtained less than two per cent of the vote.

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Craig Watkins

CEO, Verian UK | Powering Decisions that change the World | Understanding people to change lives | Public Policy| Real World Impact | Data-Driven Problem Solving | ADHD brain | experienced NED

3mo

Excellent work by the Verian UK team and a great result - well done

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