Verndale’s Post

What do you get when you bring 150+ product marketers together? An explosive exchange of ideas, invaluable insights, and limitless innovations, that’s what. That’s why securing your place at Product Marketing Summit Paris (March 26) is essential to your learning and development. 🎟️ Network and take in unparalleled wisdom from seasoned product marketers at trailblazing companies like Adobe, Revolut, Meta, Decathlon Outdoor, Skello, plus many more. 🤩 Form meaningful global connections with a brand new network, arm yourself with the know-how to take your career to the next level, and lead the charge for your organization.  Grab your early bird ticket below for a saving of up to 100€. 👇 https://lnkd.in/eMZy4YTt #productmarketing #paris #pmaparis #marketing #2024

Whenever aspiring product marketers ask me about resources to dive into the PMM world, I always recommend Product Marketing Alliance. For those interested, check out the roadshow dates below 👇

🌟 Inside Our Workshop with LedstripKoning 🌟 We recently had the pleasure of hosting a comprehensive workshop at our Berlin office, focusing on the launch strategy for LedstripKoning newest brand, LEDChampion, in the German market. This workshop was all about diving deep into the specifics—discussing brand positioning, channel strategies, and the multifaceted approach required for a successful launch. Joined by the LedstripKoning team, we explored every angle, from digital channel mixes to targeted marketing strategies, applying our 360-degree marketing framework to ensure a broad yet precise approach. The workshop was not only a meeting of minds but also a perfect alignment of visions, culminating in a productive day that ended with a celebratory dinner. We’re excited to announce that the successful conclusion of this workshop has led to a formal partnership with LedstripKoning. FSG is now set to lead LEDChampion introduction to the German market. It’s a great honor and a testament to the hard work put in by both teams. Thanks to everyone who contributed to this insightful day. We’re eager to embark on this journey with LedstripKoning and LEDChampion, confident that together, we’ll achieve remarkable success. Stay connected for more updates as we move forward with this exciting initiative! #LEDChampion #LedstripKoning #StrategicPartnership #MarketingWorkshop #FSGSuccess #BrandGrowth

I love working at Dayforce. It's amazing being part of a company that walks the walk. We see firsthand how the Dayforce platform makes it easier to manage the complexity of our jobs and frees up more time to do the work we're meant to do. Our new brand campaign brings this idea to life in the best way. Check it out! #makesworklifebetter

The early bird catches the... better deal on Product Marketing Summit Amsterdam tickets! 🐦 Prices will rise next week, so don’t miss your chance to save some money on unlocking your true potential. Here’s a reminder of why you need to block out May 16 & 17 on your calendar and make sure you’re in attendance: 👉 30+ product marketing experts taking the stage. 👉 Learn new tactics to drive growth and scale your team. 👉 Meet a whole new network of like-minded professionals within the Europe’s biggest PMM community. Seize that worm, early bird!! 🪱 Save up to $200. 👇 #productmarketing #productmarketingsummit #amsterdam

If you’re in the #Austin area and fancy upskilling yourself in product marketing for the year ahead, then check out the competition below to win a seat at Product Marketing Alliance 1 day certification workshop. #productmarketing #giveaway

We're giving away ONE FREE seat to Product Marketing Certified: Core in Austin! Why do you want to win this seat? Here's why: → Master the fundamentals of product marketing from industry legends. → Build powerful connections with fellow PMM peers. → Amplify your career with a coveted product marketing certification. All in one day. How to win? 1️⃣ Like this post. 2️⃣ Comment why you want to get PMA Certified. 3️⃣ Share this post. Bonus entry: Tag a friend who needs this PMMC magic in their life! ✨ The winner will be chosen on February 2. Learn more about this course here. 👉 https://lnkd.in/em5ny_M5 #productmarketing #marketing #giveaway

Ensuring your brand's safety and suitability in ad placements is crucial for maintaining brand value. Enhance your brand’s worth with smart strategies. Insights from Neal Thurman, our CEO.

Product Marketing Summit - how has it been 2 weeks already! I had a fab time with Product Marketing Alliance learning and meeting peers in New York. The themes that came through strongest for me were: ⭐️ Internal collaboration, specifically partnering with Sales to win deals, and #CustomerMarketing & #ProductMarketing symbiosis ⭐️ The strategic role PMMs play, and the importance of building our own credibility & internal influence ⭐️ Why great Competitor Intelligence matters, and how this can support the first 2 points ⭐️ Acing product launches with clear objectives, audiences, plans and success measures ⭐️ Defining your career path and owning your progression It's always tricky returning from a conference and sharing that learning with colleagues, with the same passion and enthusiasm you get during a face-face conference. Aside from sharing notes, this time round I'm trying something new - I particularly enjoyed two sessions I'll be sharing with my team (also PMA members) to watch on demand and I'll facilitate a reflection session for us: 🤝 How customer marketing can transform your product marketing strategy today with Bridget Heaton was so interesting and relevant as we work closely together at Redgate. Bridget, your storytelling was great and it had so much detail I stopped taking notes! 🤓 Product Marketing in the age of the self-serve buyer with Jarrad Hubbard Hubbard - fascinating. My takeaway was that we perhaps swing too far towards value-led messaging and selling to organizations...but ultimately our buyers are people, and they want to do their own research first. Both ends of the spectrum are important, but we should balance both and meet our audience where they are. I also want to shout out Tamara Grominsky for a fab workshop and sessions. You must have been busy!! Thank you. PMMs - I'd love to know what trends you're finding most relevant this year? And if you have any tips for sharing knowledge back with teams after a conference, webinar, that kind of thing! #PMM #productmarketingsummit #PMA