Verve, a Credit Union’s Post

Did you catch my LinkedIn Live with Wendy Coplen? It was a privilege to sit down and chat with Wendy, Marketing Director of Account Management at Bell Partners Inc. Our careers have intertwined for over a decade, and it was great to dive into Wendy's journey from her early days at AvalonBay to her current role at Bell Partners. If you missed the live session, you can catch up on all the insightful conversations and learn more about Wendy's journey by reading the blog below. Trust me; you won't want to miss out on these valuable insights into the world of property marketing. #TheMarketingShow #DigitalMarketing #MultifamilyMarketing

Building a content machine for BD gain starts with finding the right approach to segmenting content and the promotion of it. Are you delivering the right mix of content that will truly resonate with your clients? Are you creating enough distinctive social channels to deliver to your audience exactly what they want? You may not need to create more content — you may just need better content. Absolute pleasure to share stage with the illustrious Sadie Baron. Many thanks to Passle for the opportunity to share insights with CMOs and directors across the legal industry.

🔊 This is what winning looks like... 🎶 But behind every victory lies a tale of struggle. Seven years ago, I faced the difficult decision to exit from a business I co-created. For five years, I poured my heart into leading operations, mentoring budding marketers, and achieving unprecedented milestones in our region, state, and industry. But it was time. Venturing into uncharted waters, I bid farewell to Lake Michigan and embraced the vibrant pulse of Florida's Treasure Coast, where my journey with Gannett | USA TODAY NETWORK began. I’ll never forget walking into the Florida Today building which had art on the wall honoring the Space Coast and the bust of Al Neuharth in the lobby. Surrounded by the tranquility of a protected wildlife area, encounters with towering Sand Cranes and alligators (who may or may not have been in the pond) became part of my daily routine. All it took was one conversation with Lori Olsen and Stephanie McLoughlin and my decision to invest my time and talent in Gannett was affirmed. I knew it would be a mutually rewarding endeavor. Joining the team at a critical juncture, I played a vital role in integrating ReachLocal Digital Advertising Solutions into Gannett's traditional advertising offerings. After about a year, I helped localize campaign optimization, and then helped streamline it again when I joined the first LocaliQ | USA TODAY NETWORK national team to offer advertising support across print and digital ( 👏 Bala Menon, Stephanie Scanlan, Sophia Greenaway, Bryan Sutcliffe, Ashlie Kim, Kyle Singleton). Now, almost 7 years to the date, I'm still on winning teams. Still helping SMEs and local communities thrive. Still marketing (LOCALiQ_UK) Still an advocate for youth JA Worldwide, Future Business Leaders of America, Inc. (FBLA) and still believe businesses can change internally and the community around them (Council for Corporate Transformation) I just happen to be across, yet, another body of water 🌊 🇬🇧 ------------ Having crossed paths with countless colleagues—past and present—I'm reminded of the profound impact we've collectively made in our world. #Journalism #B2B #Marketing #DigitalAdvertising I hope you enjoy the video and a walk down memory lane. Feel free to tag who you see. Cast: The Advertising Division of the East Coast of Florida, 2018 Executive Producer: Jenny Alterman, MBA Director: Gina Kaiser Film Editor: Rob Landers Field Producers: Jennifer Nunes Leween Jones Bob Geiger Sherri Cipriani Christine Stonecipher Linette Sanchez Bill Barker Music: "All I Do Is Win" a song from DJ Khaled's fourth studio album Victory (2010).

Success can be a real headache! But only if you have one too many while celebrating a special achievement. 😉 And while I have gone down that road before - flashback to my early 20s - today I’m thinking about our clients. Inc. just announced that Forward Push - Marketing & Advertising has been included on the 2024 Inc. 5000, its annual list of the fastest-growing private companies in the country. It’s a pretty big deal to be on this list and I’m excited to share where my agency ranked: ● # 1781 Overall ● # 169 in Advertising & Marketing ● # 82 in Atlanta (where we're headquartered) ● # 87 in Georgia The recognition from Inc. is gratifying, but what's really amazing is seeing how our growth reflects the successes that we bring to our clients. In other words, if we're being recognized as one of the fastest growing private companies in our industry, that means our clients are achieving the results they are expecting when they partner with us. So today, we're popping champagne bottles and raising a toast to our clients. But if I know what's good for me, I'll stick to one glass of bubbly. #legalmarketing #lawfirmmarketing #attorneymarketing

Localized efforts complement digital marketing. Betsy Hamm from Duck Donuts explains how community events, persistent outreach, and local partnerships drive brand awareness and sales through word-of-mouth. These targeted strategies build relationships. Whether you're a national franchise or small business, customers want to feel connected to you in their neighborhoods. Blend these local tactics with data-driven digital marketing. Connect with customers in their neighborhoods while personalizing at scale. #localmarketing #wordofmouth #community #partnerships #franchisemarketing #restaurantmarketing

📖Organizing directors, candidates and campaign managers, in case you need something to read over the holidays, I'm bumping this back up to the top of your feed. By "something to read over the holidays," I mean a guide to field campaigns. To make sure you're ready to hit the ground running in January for spring primaries, check out the Organizing to Win "Tactical Guide to Field Strategies that Win Campaigns and Build Power." (Link in the Comments.) The guide describes the parameters of field programs for campaigns large and small. The concepts apply whether you are running for president of your class or president of the country. Ballot measures too! It's a mix of big-picture vision of field and tangible, concrete steps to take to get started. It will be helpful for folks who are new to campaigns or as a refresher for experienced strategists. If you have comments, suggestions or even push-back, DM me or leave a comment below. I would love feedback and to know how you will use the guide. What are you reading over the holidays? Download the guide from the link in the Comments. #CommunityOrganizing #OrganizingToWin #FieldCampaigns #PoliticalCampaigns #TacticalGuideToField

Appreciate being listed among the top 15 marketing experts in 📍Denver. Thanks Influence Digest Media for the feature!

🚀 WHY ISN’T YOUR CAMPAIGN GETTING THE MEDIA ATTENTION IT DESERVES? 📰 Contact our team today and ask about our Press Outreach program where we build tailored plans to reach the right outlets at the right time ➡️ michael@right-strategies.com #Press #Campaigns #RightStrategies

Isn't it inspiring to connect with people with deep understanding on a topic, especially when that person is the Sean Kester talking about Partnership Marketing? In the realm of partnership marketing, achieving success can often seem like navigating a labyrinth. The journey might be filled with challenges, but the rewards are well worth it. So, how can we simplify the path to a successful partnership? Key Strategies for Success: Embrace Standardizations -  Consistency is crucial. Following established approach ensures that both parties are on the same page, paving the way for smoother collaborations. Align Visions -  It's essential to align the goals and visions of both partners. This shared vision becomes the foundation upon which all activities and strategies are built. Share Responsibilities - Success isn't a solo journey. It requires active participation and execution from both sides. A true partnership thrives on mutual effort and shared responsibilities. As partners committed to successful marketing outcomes, we must be proactive in our approach. The effort we put into understanding and executing our roles directly impacts the success we achieve together. Join the Conversation: Have you experienced success in partnership marketing? What strategies or insights have been most valuable to you? Share your thoughts in the comments below! https://lnkd.in/eXszcpVk

The need to constantly invest time and resource in better understanding customers, and using this to deliver more effective communications and marketing campaigns that can have a meaningful impact on business objectives, was a recurring theme through the inaugural Financial Promoter Live event organised by Rhotic Media last month. This was, of course, music to my ears as the idea that communications goals should be linked to commercial goals is something I’ve always believed in very strongly, and certainly makes for the best agency-client relationships. What also came through loud and clear from the event is that it isn’t aways easy to get senior leaders to understand where marketing fits into the overall organisational strategy, and the contribution it makes, but being able to ‘speak the same language’ can make a huge difference here. This is a challenge that still comes up time and time again, but one that it seems we are making some headway on! #FinancialMarketing #FinancialCommunications #FPLive