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Despite challenging market conditions, car sales are continuing to grow year-on-year. With brand loyalty decreasing globally and new market entrants aiming to capitalise on the move towards electrification, providing an enhanced driving experience has never been more important for OEMs looking to grow their market share. Whilst consumer attention has historically been focused on exterior design and performance metrics, recent survey data suggests that prospective car buyers are becoming increasingly interested in what is happening inside the cabin too, with: 👉 32.5% being willing to pay more for higher quality surfaces in their car 💸 👉 44.8% stating that they value interior surfaces that look and feel high quality (vs only 11.4% who don't care) ✨ 👉59.8% reporting that the vehicle interior would be an important consideration in their next purchase 🤔 Our metal components are a great way to evoke a visual wow factor on the forecourt and heighten the users sensory experience whilst interacting with the vehicle, adding a touch of luxury that cannot be replicated with plastic. If you are ready to elevate your interior trim to the next level, then we are here to help. Get in touch with us today and see what is possible: https://lnkd.in/eJvNDTmc #interiordesign #pvd #carsales #drivenbydetail

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