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So far in early 2024 two *large* tech PR agencies asked if Crackle PR is open to selling 🤔 SPOILER ALERT: Um, hell to the no. We’re just getting started! (Plus, you’d miss my ability to say what I *really think* on LinkedIn ) 😉 But, interestingly, a couple of boutique PR agencies have also sent out feelers about me potentially buying them/their clients. One in San Francisco, the other London. They weren’t the right fit, for a variety of reasons. Just kicking tires. But all of this activity is telling… I’ve seen this movie before: **consolidation is coming** And what it means is twofold: 1. There will be a ton of PR agency turnover/attrition this year. Like, a metric sh*t ton. And your PR team will likely change a lot, particularly at the biggest shops. 2. It means we’re at the bottom of the downturn in tech specifically and PR generally. The big guns are tryna buy low. It’s always darkest before the dawn. By mid-year we’ll begin to see PR agencies hiring in earnest again, as b2b companies pull their respective heads out of the sand because borrowing rates get cheaper. Buckle your chinstraps, agency owners and the marketers who hire us. It’s about to get real. This is the way ✊ #publicrelations 👇

Agency Selection - 80k-100K a month (to start)- Must be an agency with consumer tech experience PR, integrated experience, C- Suite Visibility, Crisis, Media Relations. Our client is looking to replace it current agency in the green tech space. The client is based in the Northeast, and would like the agency to be based in a major northeast corridor city as well for ease of collaboration. The company has grown immensely over the last 4 years and there's no slowing down. Talk of an IPO is on the horizon. Great group of people that are very smart and know when to lean on an agency. Agency should have consumer tech experience. The agency wants to take a different route from RFP's and decks. They want to meet the core of the agency and who would be on the accounts and their experience. They're very forward thinking and believe this approach with make the synergy between the two the most beneficial. We will be evaluating the agency prior to setting up talks newbiz@phifercompany.com #marketing #newbusiness #publicrelations

Cutting ad spend because your ROAS is too low? Not ready to hire a full-time media buyer because it’s too expensive? I get it. Managing manufacturing, delivery, and operations while also handling marketing can feel overwhelming— —especially when your brand is just starting to gain traction. That’s why Qera Marketing is offering to run your Google Ads for a fraction of the cost of hiring a full-time marketer or agency. After working with 260+ brands and generating over $140M in client revenue, We know how to deliver top-tier media buying services, Helping you get the best possible results without the hassle of managing an employee. If that sounds like exactly what you need,  DM me the word “GOOGLE” and I’ll connect you with my team. Repost to help more people. Follow Zach Schubert for more daily post.

The breakdown of marketing ops responsibilities can vary greatly, depending on the type of marketing ops role you play. Below are three different breakdowns for a marketing operations manager: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗧𝗲𝗰𝗵 𝗙𝗼𝗰𝘂𝘀) System Admin 40% Architecting 25% Stakeholder Support 20% Integrations 15% 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗙𝗼𝗰𝘂𝘀 Building Campaigns 60% Planning + Resourcing 15% Optimization 15% Process Design 10% 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝗽𝘀 𝗙𝗼𝗰𝘂𝘀) Budget Management 50% Planning 25% Rhythm of the Business 15% Strategy Consulting 10% What do you think? What would you change? #marketing #martech #marketingoperations PS: Join us for marketing ops town hall: https://lnkd.in/gAwBUUgE PPS: Subscribe to the marketing ops leader newsletter: https://lnkd.in/g_3YC7BZ

"If you are, say, $500k in ARR, you can’t hire a CMO that needs a team of 15-20 around her/him. You just don’t have the capital or infrastructure. But what I’ve learned time and time again is you need to hire the most senior marketer you can that will still do the work. Why? You need someone that will hold a number, a commitment. To leads, to pipeline, to opportunities, to revenue. Whatever stage of the funnel makes sense for you, you need someone that can own it." Read more in SaaStr https://lnkd.in/g9t8pJbf

Hiring a media buyer is easy if you’re a media buyer yourself. You know what to look for. But if you’ve never run ads, how do you know the person you're hiring is any good? 🤔 You don’t. And that’s why so many agencies get burned. That’s where we come in. At Haven, we train and manage top-tier media buyers so you don’t have to guess. You focus on growing your agency—we’ll handle the results.

The rapid evolution of the technology landscape makes it challenging for businesses to stand out and effectively communicate their value proposition. Partnering with b2b tech PR agencies can make all the difference, offering tailored strategies, industry expertise, and a deep understanding of the unique challenges faced by technology companies. Ready to discover how the right PR agency can propel your business to new heights?

OK, I've been thinking a LOT lately about: 🔹 How can CEOs and investors who are hiring new CMOs for SaaS companies get on the same page about the current marketing maturity? 🔹 How can they see at a glance what work REALLY needs to be done to level up marketing? 🔹 How can they get real about how long that will REALLY take… and how much it costs? 😁   Here's the start of a framework… The idea is that this is a tool for prioritization and budgeting. And a reality check for when the CMO is asked to 'get Rome built in a day,' especially when foundational/operational elements are not even in place yet. Would love your thoughts on how this could be used. For instance: Have the CEO fill it out. Have someone in marketing fill it out. Have the candidate fill it out once they have gone through a few interviews. And compare and contrast. Likely there's a lot of discussion on what it means for, say, the website to be 'fully mature' and what 'half-mature' means for ROI measurement or any of these things. So this is not a standalone. Your thoughts on how/when this framework could be best used in the CMO recruiting process? Thanks! And… 🙏 to some of my recent CMO candidates who have helped shape this. (You know who you are!)

Hiring an outsourced marketing expert or a Fractional Chief Marketing Officer can be scary. There are so many out there and yes, sometimes it might not be the right fit or your goals or communication style doesn’t align. Understanding the responsibilities of the Fractional CMO and what skills are needed will help you choose the right person for the job. What skills do you look for when outsourcing your marketing? #FractionalCMO #marketingskills #experience

In business, marketing is key to growth and success. But not all companies need or can afford a full-time marketing director. Enter the fractional marketing director: a flexible, cost-effective solution for time-strapped owners, those lacking expertise, or teams needing guidance. Here are my top tips for hiring a fractional marketing director: 🤔 Assess Your Needs: Evaluate your current marketing efforts, team capabilities, and business objectives to identify gaps. ⚖️ Weigh Costs and Benefits: Consider the cost-effective expertise of a fractional marketing director without the full-time expenses. 🔎 Define and Integrate: Clearly outline their role, set measurable goals, and ensure they fit well with your company culture. Read more about hiring a fractional marketing director in my full blog: https://lnkd.in/ebMVCSBS #B2BMarketing #AccountancyMarketing #LegalMarketing #ProfessionalServicesMarketing #FractionalMarketingDirector