Vickie Sullivan’s Post

7 random things I've been thinking about this week, if you're into that sorta thing (317 words): 1.) Might write a letter to Merriam-Webster lobbying for them to change the definition of “resilience” to simply: The 2024 New York Mets 2.) Gatorade has brought back the ‘Is it in you?’ tagline and, man, it was so much cooler the first time around. That’s the way it goes with these things. Brand has great tagline. Brand inexplicably moves on from great tagline. Brand suffers. Brand brings back great tagline. Now brand has to force-fit a way to make tagline work for the modern audience because it lost out on one, two, or three decades of its natural evolution. And it just ain’t ever the same. 3.) Does anything beat the faint smell of smoke outside on a cool October evening? 4.) Went to an Eagles cover band concert last weekend with my Mom. It was fun. And kinda funny. Anyway, if you can, do more shit with your Mom. 5.) It’s so cool how chefs have their own personal bags of knives and use them on the job. They cherish those things. Wish I had some equivalent to that. I guess I do, but like, being particular about writing in google docs instead of another software is so fricken lame compared to having your own set of knives. 6.) We, collectively, as humans, need to put our differences aside and come together and work hard to find a goddang alternative word for ‘genius’ because the G word has been used and abused by too many people and has lost all meaning and seeing it makes me nauseous.  7.) The pitch clock has single-handedly made watching a 9-inning MLB game not only bearable but actually enjoyable. Best rule change any major sport has ever made. That's it for this week. Love it? Hate it? Thinking about listening to WFAN all day and crying happy tears? Same, same. Fist-bump your local barista or bartender this weekend, friends.

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘁𝗿𝗶𝗲𝗱 𝗦𝘁𝗶𝗻𝗴? 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝘀𝘁𝗲? ✔ PepsiCo is the parent company of Sting, has rapidly gained popularity, achieving a revenue of approximately ₹8,792.7 crores. ✔ Despite the dominance of Red Bull among youth and sports players, Sting has carved out a significant market share. 😊 𝗜𝘁𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝟱 𝗺𝗮𝗷𝗼𝗿 𝗿𝗲𝗮𝘀𝗼𝗻𝘀: 1. Affordable Pricing One of the main reasons for Sting's popularity is its low price. At only ₹20, it offers an energy boost at a fraction of the cost of Red Bull. 2. Cool and Flashy Look Sting’s packaging is designed to attract the youth. The flashy and cool aesthetics appeal to young people who find such designs attractive and trendy. 3. Psychological Impact Red is a powerful color in marketing. It symbolizes power, passion, and confidence. For an energy drink, this is ideal as it aims to make consumers feel active and motivated after consumption. 4. Targeted Advertising The advertisements are full of adventure and high-energy activities, resonating well with young, active consumers. 5. Celebrity Endorsements Collaborating with Bollywood superstar Akshay Kumar significantly boosted Sting’s visibility and credibility. His endorsement helped the brand reach a wider audience and increased its appeal. 😊 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗦𝘁𝗶𝗻𝗴’𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:-  ✅Offering a high-value product at a competitive price can attract a larger customer base. ✅Collaborating with well-known personalities can boost brand credibility and visibility. ✅Recognizing and leveraging market opportunities can drive growth. ✅A cool and flashy design can capture the target audience’s attention Sting has successfully positioned itself as a strong competitor in the energy drink market through a combination of affordable pricing, appealing design, effective marketing, and strong endorsements. 𝗕𝘆 𝗧𝗵𝗲 𝗪𝗮𝘆, 𝗗𝗼 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝘁𝗮𝘀𝘁𝗲 𝗼𝗳 𝗘𝗻𝗲𝗿𝗴𝘆 𝗗𝗿𝗶𝗻𝗸? 191 days are remaining in this year 2024 & i will post everyday something insightful. So don't forget to follow Jaypanee Singh Rajpoot 𝗣𝗼𝘀𝘁: 𝟭𝟵𝟭 #brandstretagy #brandmarketing #linkedinlearning #linkedin

Coors Light's Lights Out: How a Bump Turned into a Buzz Ever heard of turning lemons into lemonade? Coors Light just schooled everyone on how to turn a broken billboard into a marketing masterpiece! Here's the story: i) The Bump: During a game, baseball superstar Shohei Ohtani swung a little too hard, leaving his mark – not on the ball, but on a Coors Light sponsorship billboard. The impact left a dark square right on the Coors logo, creating a hilarious "lights out" effect. ii) The Opportunity: Most brands might get upset, but Coors Light saw a golden opportunity. iii) The Play: Instead of getting grumpy, they embraced the "lights out" theme. They quickly designed limited-edition "Lights Out" cans featuring the same black square on the Coors Light logo. But wait, there's more! They even recreated the damaged billboard at Angel Stadium, fully leaning into the funny incident. The Result: This clever response was a total homerun! Fans loved it. The limited-edition cans became hot sellers, social media went wild, and Coors Light solidified its image as a fun and relatable brand. The Lesson: Coors Light's campaign is a masterclass in turning a potential crisis into a positive buzz. It shows the power of: i) Thinking Outside the Box: Coors Light didn't just ignore the situation, they used it to create something entirely new. ii) Humor: A little laugh goes a long way. The "lights out" theme was lighthearted and relatable. iii) Connecting with Fans: By embracing the unexpected and showing they can have a good laugh, Coors Light strengthened their bond with their audience. After all, you never know, your next "mistake" might just be your biggest marketing win! Coors Light #MarketingWins #LightsOut #CrisisCommunication #LimitedEdition #ShoheiOhtani

So many brands are afraid of ruffling feathers. Which I see as a massive opportunity. Common enemies are extremely powerful, a group of people that strongly disagree with your brand can be just as impactful as having a a group of people that strongly support your brand. Just look at your favorite sports teams. They’re businesses at the end of the day and they have RABID fan bases. As much as it has to do with seeing your team win, it has to do with seeing your rivals lose. Not everyone is going to buy your product or service, the earlier you can identify that subset of consumers who will never be buyers, the better. And lowkey you should be finding subtle ways to get under their skin. Get them to interact with your brand. Get them to annoyingly comment on your posts. If they were never going to buy from you in the first place, might as well have them be of some use to you and get you extra attention. Beatrice Gutknecht 🦘 thanks for having me on the pod! Listen to the full pod here: https://lnkd.in/g7S-4cFE

In 2023 A Cereal Company Signed Ronaldo, Serena Williams, Dwayne Johnson & Michael Jordan. 𝐀𝐬 𝐂𝐫𝐚𝐳𝐲 𝐚𝐬 𝐢𝐭 𝐬𝐨𝐮𝐧𝐝𝐬, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐢𝐭 𝐠𝐞𝐭𝐬. They were all part of the "Fake Celebrity" ad campaign by SURREAL. SURREAL actually took on streets and social media to find everyday individuals who just happened to share names with famous personalities like Serena Williams, Michael Jordan, and Dwayne Johnson.  𝐓𝐡𝐞 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐥𝐢𝐞𝐬 𝐢𝐧 𝐢𝐭𝐬 𝐬𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐚𝐧𝐝 𝐚𝐮𝐝𝐚𝐜𝐢𝐭𝐲. By featuring these "celebrities"—who were 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐚 𝐛𝐮𝐬 𝐝𝐫𝐢𝐯𝐞𝐫, 𝐚 𝐬𝐭𝐮𝐝𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐨𝐭𝐡𝐞𝐫 𝐫𝐞𝐠𝐮𝐥𝐚𝐫 𝐟𝐨𝐥𝐤𝐬—the brand created a buzz that was both cost-effective and incredibly engaging. Just by spotting those names you are more intrigued because they are well-known to you, then you read the small print and you laugh. Without a doubt, it went viral in a matter of days. 𝐈𝐧 𝐣𝐮𝐬𝐭 4 𝐝𝐚𝐲𝐬, 𝐒𝐮𝐫𝐫𝐞𝐚𝐥'𝐬 '𝐜𝐞𝐥𝐞𝐛𝐬' 𝐯𝐢𝐝𝐞𝐨 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐭𝐨𝐮𝐜𝐡𝐞𝐝 𝐨𝐯𝐞𝐫 4,130 𝐫𝐞𝐚𝐜𝐭𝐢𝐨𝐧𝐬, outperforming even big-budget brands. The campaign became a hot topic of discussion, inspiring memes, shares, and even debates about the ethics and creativity of the approach. Campaign started to attract legal scrutiny, Surreal Cereal responded in the most on-brand way possible: 𝐰𝐢𝐭𝐡 𝐡𝐮𝐦𝐨𝐫. Instead of pulling the campaign, they released a series of posts. These posts were void of any potentially controversial messages but maintained the campaign's original cheeky tone. It's a great example of creative and unconventional way of advertising, while keeping the tone and messaging of brand intact. #advertising #marketing #branding #creativeads #digitalamarketing #branding #humor

What does it take to win the Superbowl? With the biggest ad event of the year approaching this is a nice trip down viral memory lane of some of the biggest hits but also what the secret sauce for success is. An emotional roller coaster is a great way to grab attention but more importantly create memory structures that drive action either in the short or long term. What's interesting in the research is the combination of negative and positive emotions. Brands often shy away from anything negative, but as discussed it is often part of the emotional mix that drives success. The trick is to find the emotions both negative and positive that your brand can own - especially if they are underused within your category. DM me if you like to see an example of this in action and in the meantime as it's Friday and a bit frosty grab a hot drink and enjoy a few classics. https://lnkd.in/ebHJeysh

The biggest pop culture event just happened – The Golden Globes. Here’s how to use it in your next marketing campaign: 1. Use a GIF from The Bear, Beef, Oppenheimer, Barbie – you name it. Everyone’s watching (or re-watching) these movies/shows, it’s top of mind. It adds a touch of personalization and relevancy to your content. 2. Use the Golden Globes as a metaphor for exclusive access. “While the Golden Globes gives you a peek behind the scenes of Hollywood, we’re offering you an exclusive backstage pass to…” People can’t resist exclusivity or VIP access – this award show highlights exactly that. Use this technique to promote your next event or gated piece of content. 3. Highlight award-winning partnerships “Just as the Golden Globes honor excellence, we believe in recognizing outstanding [partnerships/customers/employees]…” Shows some love and recognition to those who deserve it on social media. Sprinkle a little bit of award season into your next marketing campaign. People will love it. P.S. The Emmys are next week.

Christopher Nolan and Cillian Murphy won their first Oscar award after contributing 20 years to movies and cinema! And you want to give up after 1 month of posting? 💡 Remember - Creative processes (like building a personal brand or growing any social media account) work at their own pace. Creativity is all about time and consistency. There’s no proven formula here. The best you can do is to trust the process, give it your all, and stick to it long enough. I understand not everyone would have enough time, skills, or willingness to offer to this exhausting process. That’s why we, Team Twin Peaks are here! ✔ We offer amazing marketing, personal branding, and designing services. ✔ We guarantee results within 3 months of consistent content creation or a 100% money-back offer. Note: This guarantee is based on our trust in our skills and the inside know-how of social platforms like LinkedIn, so I still stand by the statement - there’s no proven formula, just winning strategies! Sounds exciting? DM me now to kickstart your branding journey today! #marketing #branding #personalbranding #linkedin #services

In the world of marketing, understanding your audience is everything. Think about football commercials. They’re tailored to football fans—relatable and engaging. They wouldn’t show a commercial featuring a woman in a fancy dress in her laundry room during a football game, right? Now, let’s switch to soap operas. Those commercials feature a well-dressed mom in a dream laundry room, using Tide. Why? Because it pulls at the heartstrings of their target audience—moms. They make you feel something, and that’s why you grab Tide at the store. The same principle applies to your business. Know your audience. Speak to their emotions. Create content that resonates with their experiences. It’s not just about the product; it’s about the feeling it evokes. Your perfect customer is a younger version of you, facing the same struggles you once had. By understanding their defining moments and emotions, you can create content that truly connects. Whether it's a dream vacation or a confidence-boosting outfit, make it relatable. Marketing is about relatability. Understand your customer, craft your message, and watch your business thrive. 🌟 #Marketing #BusinessGrowth #CustomerEngagement

Repeat it Once, Remember it Forever!!! Imagine you just met a new friend at school. You probably won't remember their name after just one meeting, right? The same goes for commercials! Seeing them a few times helps you remember the cool new toy they're advertising. The more you see it, the easier it is to remember! Think about catchy jingles from companyBen like McDonald's ("I'm lovin' it") . These short, repetitive tunes get stuck in our heads and help us remember the brand easily. The jingle itself repeats the brand name or key message, making it highly memorable. Repetition of brand is usually done through Campaign: On TV commercials On social media On packaging In print ads Benefits: 💙Increased brand awareness Recalling of brand= More brand awareness 💙Enhanced message recall Increased brand familarity= more brand sale 💙Boosted brand preference More trust= More customers= Brand flourish P.S. Do you think catchy jingles and repeated messages truly enhance brand awareness and message recall? Happy Sunday 😊 everyone.