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Jean-Christophe Babin, Bulgari CEO & Arras Group Strategic Advisor, Alain Ribaux and Enrico Arras were also attending - See image ARRAS GROUP S.p.A. ('Arras Group' or the 'Company'), a technology company for real estate development of second homes primarily in Sardinia, listed on the professional segment of Osservatorio ECM Euronext Growth Milan, announced that it opened its first international branch yesterday evening in Neuchâtel, #Switzerland. For the occasion, the Arras Group's projects were presented, in addition, the commitment to sustainability, advanced technologies and a wide range of pre- and post-purchase services, aimed at Swiss customers as well as those from neighboring France and Germany, were illustrated. The Swiss Branch will be the leading edge of an international development that is already very well advanced online (www.arrasgroupspa.com). This development could be supported in the future by the opening of physical branches in the key markets around the world. Gian Lorenzo Cornado, the Italian Ambassador in Switzerland declared “I am very pleased to participate in the celebration of a new important initiative between a pioneering young Italian company and a dynamic Swiss city and Canton further strengthening the close ties between Italy and the Confederation. Arras Group SpA is emblematic of the innovative medium size Italian companies led by young entrepreneurs like Enrico Arras and creating new jobs both in Italy and now in Switzerland." Alain Ribaux, President of the Economy and Culture Minister of the Neuchâtel State declared "The State Council is very pleased to welcome the Arras Group. This establishment confirms Neuchâtel's strategic position in Europe, not only well connected to the cities and airports of Zurich, Geneva, Bern, and Basel, but also to the important neighboring regions of France, Germany, and Austria. This initiative also brings to the canton a new sector of rapidly growing and promising activity, in addition to the historical expertise in the fields of micromechanics, microelectronics, watchmaking, and pharma-medtech, which are widely present in the canton.” Enrico Arras, Chairman and CEO of Arras Group commented: “Our growth journey is accelerating with the addition of several new projects, and a presence in the heart of Central Europe, inhabited by a customer base particularly attracted by the unique beauty of the Mediterranean Sea and the irresistible charm of the Italian lifestyle. This physical proximity to our potential customers from Switzerland and our French, Austrian and German neighbors will be an important opportunity to better present our technologies, our style, our extraordinary locations and our endless customization possibilities. I would like to thank the state and city authorities of Neuchâtel for their support of this exciting project that brings the warmth of the Mediterranean to the heart of the historical capital of the Neuchâtel Canton”.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 311 LUXURY, United Kingdom Timeless eclecticism. 310 SERVICES, Portugal A story within a story. 309 EVENTS, Denmark Use your senses. 308 SPORT, United Kingdom Workout for a good day. 307 HOSPITALITY, Italy From home to home. 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Country Branding #1 - Italy "Italy is simply extraordinary: beIT" is a recent campaign that perfectly captures the essence of Made in Italy. Here's a deeper dive into this innovative country branding initiative: Campaign: Promotes Italian exports and strengthen the international presence of the Italian economy. "beIT" celebrates the values that define Italy: creativity, passion, tradition, style, innovation, and diversity. The values-driven approach goes beyond just products, showcasing the essence of the Italian way of life and the qualities that make Italian-made goods special. This campaign created a positive ripple effect: Stronger Brand Image: "beIT" reinforces the prestige associated with "Made in Italy," benefiting Italian businesses of all sizes. https://lnkd.in/dK2JS_RE Overall, "beIT" is a prime example of how effective country branding can empower individual businesses and the national economy. #MadeinItaly #beIT #countrybranding #Italy #NamratDesai #Nands P.S. Feel free to spark a discussion in the comments below! Is the country branding helping brands or Brands lead to the country branding?"

As it celebrates its 70th anniversary, French luxury goods association Comité Colbert is expanding its reach, with events planned this year in Saudi Arabia and China and a multimedia strategy aimed at attracting young talents to careers in craftsmanship amid a shortage of skilled workers. In an exclusive interview with WWD, Bénédicte Epinay, chief executive officer of Comité Colbert, detailed the upcoming initiatives, which range from a craftsmanship showcase in Shanghai in November, to coincide with the 50th anniversary of the establishment of diplomatic relations between France and China, to plans for a “MasterChef”-style TV show featuring luxury artisans. Starting in 1954 with just 15 members, Comité Colbert now boasts 117, following the addition on Jan. 1 of French sound equipment maker Focal-JMlab, as well as the Societe de la Tour Eiffel (EIFF), a symbol of France. “It’s a sector where brands are outwardly competitive, but in reality, they collaborate a lot,” said Epinay, adding that she marvels at the organization’s ability to ride out drastic industry evolutions. “Everywhere I go in the world, it arouses curiosity and admiration.” #luxury #association #recruitment #craftsmanship #sustainability #industryleaders #trade #export #competition #diplomacy #employmentopportunities #media #lobbying #europeanunion #regulation

The rapid resurgence of luxury in Hong Kong, despite economic slowdown in mainland China, reflects renewed confidence of brands in the city. Massive investments by Hermès and other brands illustrate this dynamic. Impressive growth figures and renovation of luxury retail areas support this trend. However, increasing reliance on mainland Chinese tourists raises questions about the long-term sustainability of this revival. Efforts to diversify retail offerings and promote localized luxury signal adaptation to changes in the global luxury market. #Luxury #Advisory

Luxury in China is Far from Dead! Our CEO & Co-Founder, Jonathan Siboni, highlighted on BFM Business that while analyzing the decelerating chinese luxury market, we must consider a few key factors: i) Referential remarks After the exceptional growth in 2020/2021, the chinese luxury market is stabilizing with a new normal as local purchases have doubled. ii) Time comparison remarks Post-pandemic shifts—both economic and psychological, particularly among the youth—are significant. It's more insightful to compare China's market evolution over the past 2-3 years rather than against other current markets. iii) Geographic remarks Japan's luxury market is booming (+28% to +45% per quarter), driven by lower prices compared to China. Thank you to Jeanne Spicarolen & Stephanie Coleau for the live feature! #luxurymarket #luxurytrends

Luxury BRANDS’ real challenge is adapting to the evolving client expectations. What is needed is a radical shift toward a more client-centric approach, focusing on creating emotional connections and delivering memorable, exclusive experiences. In this article Daniel André Langer discusses investors' growing frustration with luxury brands due to poor management and failure to adapt to evolving customer expectations. Daniel introduces the 4E framework ⭐️ Emotion, ⭐️ Experience, ⭐️ Engagement ⭐️ Exclusivity.

Despite weaker economic growth and geo-political hurdles, Chinese will be back in 2024 ! "The new year is likely to see a surge in overseas #travels by #Chinese and may even reach the pre-pandemic levels by the end." #travel #outlook2024 #GBTA #luxurybrands #luxurytravel #travelindustry #HNI

France wasn't always a leader in luxury. Before the 17th century, it lagged behind Italy and China in producing luxury goods. During Louis XIV's reign, Minister of Finance Jean-Baptiste Colbert made significant efforts to transform the French craftsmanship. These efforts laid the foundation for France's dominance in luxury. This is why when Jean-Jacques Guerlain created an initiative to "rekindle the desire for French art de vivre," he named it after Jean-Baptiste Colbert: Comité Colbert #luxury #luxurybusiness #luxurystrategy #luxuryhistory

China's secondhand #luxury goods market is experiencing intense competition and significant growth, driven by the expanding influence of online platforms and social media. A strong luxury market has fueled the growth of China's secondhand luxury goods market, and it has grown to such a size that the potential value of all the products that could be traded could exceed 3 trillion yuan ($420 billion), said the Yaok Institute, a market research firm. #InvestinChina #IndustrialTrends https://brnw.ch/21wJHCT