Victoria Blinova’s Post

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Marketing at Google | Partnerships | Strategic Partner Manager @ YouTube | Start-ups Advisor | Ex-Nestlé

2 steps I had to note down 📝 that Kurt Geiger took to increase growth on ALL channels by 3 digits in 3 years from VP herself: 1️⃣ Cultivate an influencer NETWORK ➡️ Kurt Geiger sees influencers as an extension of their team, not just a PR or marketing tactic. With a network of 3,000 influencers(!!!) they prioritize long-term partnerships over one-off collaborations. I’m deeply impressed Pascale Montaner! 2️⃣ Create lasting partnerships for real impact ➡️ Kurt Geiger “walked the talk” of building authentic, enduring relationships with influencers and all other stakeholders, this included establishing their own foundation based on their value of “kindness”. They showed they understand that sustained growth and brand loyalty come from genuine connections, not short-term gains. Results? Massive 3 digits growth across all platforms. Thank you CreatorIQ for organizing. Questions? I answer every comment in the first 24 hours? 👇 #InfluencerMarketing #KurtGeiger #CreatorIQ #BrandPartnerships #GrowthStrategy

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Joey Corea

Data enthusiast unlocking the richness of life through qualitative and quantitative data | Discover the life-changing benefits of qualitative data using my free and fun email course 👇🏾 | 5 star author on Goodreads

5mo

I like the connectivity of seeing influencers as part of the team :) Probably leads into the next point of creating lasting partnerships. When people feel like part of the team, rather than a transaction, it's probably more conducive to lasting relationships.

Abuzar Zaidi

Python Developer | Web Automation Specialist | SaaS Solutions Architect | Believer in Coffee, Code, and Collaboration

5mo

These insights from Kurt Geiger's VP are gold! Building a massive influencer network and nurturing long-term partnerships? That's next-level strategy right there. It's awesome to see a brand like Kurt Geiger prioritizing authenticity and kindness in their connections - no wonder they're seeing such massive growth! Huge props to Pascale Montaner and the whole team. Can't wait to see what they do next!

Inder Brar

Helping companies with Branded Merchandise Solutions | Crafted Merch that Converts | Founder Printkick - We Merch your Message

5mo

Building authentic relationships goes a long way! When you partner with influencers for a one-time deal it can look like a superficial transaction. Instead, it's best to build connection & stay connected, Victoria Blinova.

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