Victorinox’s Post

The TFWA (Tax Free World Association) World Exhibition & Conference held in Cannes every year has kicked off bringing together the biggest players in the industry. We welcome new and old friends and partners of Victorinox to come visit us at Bay Village Stand 5. #MyVictorinox #MadeToBePrepared #TravelRetail #TFWAWEC

Von zeitlichen Herausforderungen zum zeitlosen Design Unter diesem Thema fand gestern (Donnerstag, 26. September) ein weiterer spannender Victorinox-Roundtable-Talk in Zürich in den Räumlichkeiten des Efficiency Clubs statt. Eingeladen waren: Dr. Mateo Kries vom Vitra Museum, der darüber sprach, wie ein Objekt zum Zeitzeugen wird, und dabei Marcel Breuers Stuhl als Beispiel heranzog. Auf die Frage von Marina Villa, die durch den Roundtable-Talk führte, wann ein Produkt ikonisch wird, nannte Mateo Kries Kriterien wie Zeitlosigkeit, Qualität, Funktionalität und Marktbedürfnisse, ähnlich wie beim Schweizer Taschenmesser. Er betonte, dass ikonische Produkte mehr tun, als nur ihre Funktion zu erfüllen – sie erzählen eine Geschichte. christian zuerrer, Gründer & Skipper Swiss Blackstar Sailing Team, sprach über das Zusammenspiel zwischen Mensch und Boot beim Segeln und betonte die Bedeutung von Vertrauen und der Vermeidung von Mikromanagement. Er verglich ein gut funktionierendes Team mit dem Zahnrad einer Schweizer Uhr. Alles muss perfekt aufeinander greifen. Selbstverständlich gibt es mehrere Multitools auf seinem Boot. Arianna Pozza Frésard, Head of Category Watches Victorinox, sprach anschliessend über die kürzlich gelaunchte Victorinox I.N.O.X. Uhrenkollektion. Am Anfang jeder Uhrentwicklung stehe das Swiss Army Knife™, denn schliesslich sei es das kleine rote Taschenmesser, was «uns wirklich von der Konkurrenz unterscheidet.» Das Uhren-Team verbringe täglich Zeit damit, das Feedback der Konsumenten zu überprüfen, um die Victorinox Uhren stetig zu verbessern. Alle verbindet ein gemeinsamer Ansatz: Teamarbeit ist entscheidend für den Erfolg und Mikromanagement soll möglichst vermieden werden. Wir danken allen Teilnehmenden des Victorinox-Roundtable-Talks für die spannenden Diskussionen. #MyVictorinox #Roundtable #Design #Herausforderungen #Uhren 

We are counting down to the TFWA (Tax Free World Association) World Exhibition & Conference in Cannes. As we continue to explore our brand motto, Made to be Prepared, Gloria Dix , Florent Breton , Cindy Thoma , Marcos Zobel and Chihei Tai are delighted to connect with new and old contacts to share how our smart and masterful solutions can ensure you're best prepared for effortless journeys. #MyVictorinox #MadeToBePrepared #TravelRetail #TFWAWEC

Victorinox at Zurich Design Weeks 2024 We are delighted to announce that Victorinox will be part of the Zurich Design Weeks 2024. From September 12 to 29, Zurich will transform into a hub of design innovation, featuring exhibitions, workshops, and lectures on the latest trends in product design, fashion, and sustainability. This year, our iconic Swiss Army Knife™ will be showcased in the photo exhibition “Close Up – Innovation in Swiss Industrial Design.” This exhibition, curated by photographer Lorenz Cugini, highlights the creative diversity and innovative power of Swiss industrial products through artistic alienation and detailed close-ups. Join us at the Museum für Gestaltung Zürich to explore the quality, technical finesse, and sustainability of design objects from other renowned companies and Victorinox. The exhibition runs until September 29. Don’t miss this opportunity to get inspired and engage with the vibrant design community! #ZurichDesignWeeks #zdw24 #IndustrialDesign #SwissDesign #Innovation #Sustainability #MyVictorinox

Crafting Culinary Precision As the executive chef of Berlin’s three-Michelin-starred Rutz restaurant and dedicated Victorinox brand ambassador, Marco Müller knows the chef’s knife is his most important tool. Victorinox CEO Carl Elsener recently offered Marco top-level support with a hands-on tour of our knife factory – where he got as-it-happens insight into the level of expertise that goes into our Wood Collection. Discover the craftsmanship behind our knives: https://vx.ag/3TsP3Zn #MyVictorinox #SwissCraftsmanship #ChefTools #PrecisionEngineering #CulinaryArt

Goodbye ILM 2024   Victorinox experienced great success at the ILM Offenbach fair from August 21st until September 2nd. The discussions at the booth with customers were highly productive and promising. Our customers are eagerly anticipating the new Travel Essentials and the Mythic collection.   Thanks to the Victorinox team who made the ILM an overall positive and successful event.   #Madetobeprepared #luggage #ilmoffenbach #tradefairoffenbach #MyVictorinox

Willkommen bei Victorinox   Seit Anfang August haben 21 Lernende in sechs Berufsfeldern ihre Reise in die Zukunft mit Victorinox begonnen.   Gemeinsam stellen wir uns den täglichen Herausforderungen und folgen dem Prinzip unseres Original Schweizer Taschenmessers: Immer bestens vorbereitet zu sein, um jede Aufgabe mühelos zu meistern.   Wir wünschen allen weiterhin einen erfolgreichen Start in die Lehre und freuen uns auf die weitere Zusammenarbeit.   #MyVictorinox #JoinVictorinox #Berufsbildung

Victorinox will be showcasing its latest product innovations at the ILM Edition #160 trade show in Offenbach, Germany, from August 31 to September 2, 2024. The trade show is the leading fair for international trade in leather goods, travel articles, handbag fashion, school bags and accessories. The dedicated Victorinox team will present updates around the Airox Advanced hardside collection, which offers a perfect balance between weight and performance. The new models in our Architecture Urban collection and the Travel Essentials collection. You find us here: Hall B3 at Booth 45 from 9 am to 6 pm. Visit us at our trade show booth with 100 m2 at ILM and discover carefully thought-out, practical innovations – and why being prepared makes life better. #MyVictorinox #luggage #ilmoffenbach #tradefairoffenbach

We are pleased to announce that the #VictorinoxOnTheHarbour Experience, held on the Star Ferry "World Star" on 28th June in Victoria Harbour, Hong Kong, concluded with resounding success. We are excited to reinforce our premium travel gear footprint in Asia with the global launch of our “Made To Be Prepared” campaign. Our evolved brand strategy puts further focus on innovation, combined with our relentless pursuit of excellence in everything we do. In a world filled with uncertainties, the best way to face challenges is by being well-prepared. The event's success truly embodied the core idea of the campaign that Victorinox upholds. We were honored to have several special guests at our event. They not only shared their personal travel stories and insights but also brought engaging interactions and interviews to the event. Additionally, one of our honored guests created bespoke luggage illustrations inspired by the campaign idea and led a Swiss Army Knife DIY painting workshop. Each participant had the opportunity to craft unique creations, adding a personal touch and making the event even more memorable. The Harbour Tour was more than just an event; it provided a unique and comprehensive experience of "Made To Be Prepared". Participants were introduced to 3 lifestyle experience zones, displaying an array of brand products and latest releases where they can put themselves in different real life scenarios to explore how our smart and masterful travel solutions can help tackle daily challenges, offering an in-depth understanding of how “Being Prepared Makes Life Better”. To provide a sweet and refreshing touch for every participant, Victorinox also partnered with TEEMTONFAI to create 3 exclusive "red-cup" ice cream treats. Victorinox remains committed to delivering well-thought-out solutions that enable users to be best prepared for everyday life and travel adventures, embarking on a more exciting journey! #MyVictorinox #MadeToBePrepared #VictorinoxOnTheHarbour #VictorinoxHK #Victorinox

Our CEO, Carl Elsener, recently joined Dario Bühler for his very first podcast appearance on “Schweizer Erfolg.” The podcast is available in German only. Tune in to hear his insights on leadership, innovation, and the legacy of Victorinox. Don’t miss this inspiring conversation. You can find the link to the podcast in the comments. #Leadership #Innovation #Victorinox #Podcast #SchweizerErfolg