💨 YouTube still ahead of the game! Following Evan Shapiro, former TV industry insider turned analyst, when viewers spend more time on a platform, it generally indicates higher level of engagement and attention. Meaning: 1/ 👀 Advertisers have more opportunities to capture viewers' attention and deliver their brand message effectively, with ads having a better chance of being seen and remembered. 2/ 📺 With more ad impressions, platforms allow to increase the overall exposure which can lead to improved brand awareness, message retention, and even click-through or conversion rates. 3/ ⌚ With longer sessions, viewers are more likely to watch ads without skipping or ad-blocking, resulting in higher ad completion rates. 🎈 Discovering the most effective elements of your video that resonate with your target audience allows you to maximize your impact and fully benefit from this environment. #watchtime #youtube #ctv #streamingtv https://lnkd.in/eYgBREV3
📢 From Nielsen: Viewers are continuously spending more time with YouTube on TV this year than any other streaming platform in the U.S. — and that’s not including YouTube TV 📺 Today’s viewers want more from the biggest cultural moments — including the commentary and community that YouTube provides. Read more in this month’s Gauge Report 👉 https://lnkd.in/e-J4fSZ4
