Vikram Verma’s Post

Customer journey mapping isn’t optional—it’s the litmus test for whether your business is genuinely customer-centric or just pretending to be. But here’s the reality: many companies still treat it as a one-time exercise, a box to check off. That mindset is costing them loyalty and revenue. The customer journey is dynamic, and so should be our approach to mapping it. It’s not about drawing a line from A to B; it’s about deeply understanding every twist and turn, every potential friction point, and continuously refining the path. I remember a multi-day workshop with a very large credit card company (you can guess).  We uncovered some massive disconnects in their new customer/prospect segmentation and targeting that likely would have been gleaned over for another year without a detailed focus on the journey for that product line.  We revisited the impact of a few minor tweaks three and six months later and ended up driving our own growth in the account. The journey doesn’t end with the sale—it evolves, and so should we. #cx #customersuccess #customerjourney

THE ADVANTAGES OF PERSONALIZED CUSTOMER EXPERIENCE Remembering details about customers shows that you value them as Individuals. ✨Benefits of Personalized Customer Experience 1. Personalized Communication Tailoring interactions to individual needs fosters a sense of value and satisfaction among customers. Personalized service also strengthens the bond between customers and your brand, increasing loyalty and retention. 2. Data Utilization Leveraging customer data to understand their preferences and tailor interactions accordingly 3. Multichannel Engagement Reach out to customers through various channel to know and consider their preferred communication methods. 4. Predictive Analytics Anticipating customer needs using predictive analytics helps to offer proactive solutions to customers' issues and complaints. 5. Customer Segmentation grouping customers based on their interactions, demographics, cultural perspectives, and preferences enables more effective acquisition strategies by tailoring marketing messages to resonate with the specific characteristics of different customer segments. 6. Continuous Improvement regularly assess and refine personalization strategies based on evolving customer expectations. Feel free to drop what I did not mention above in the comment section, share your insights, engage, and repost #personalizedcustomerservice

📈 Market Challenges in Customer Retention: A Call to Action! 🌟 81% Challenge: A staggering 81% of marketers face difficulties engaging younger consumers effectively. This highlights a crucial gap in meeting the expectations of Gen Z and Millennials. (Dive deeper with HubSpot) 💸 Inflation Impact: With 37% of businesses losing customers due to inflation-induced price rises, the need for strategic pricing and value offering is more critical than ever. (Retail TouchPoints) 🚀 These trends not only underscore the pressing need to adapt and innovate but also offer an opportunity for businesses to rethink and recalibrate their engagement strategies. Let's collaborate and turn these challenges into opportunities for growth, with Giftoin. Giftoin: Next-Gen Loyalty and User Engagement Platform. #Giftoin #Loylaty #GenZ #CustomerEngagement #marketinginnovation #InflationImpact #BusinessInnovation #web3loyalty

Harness the Power of Customer Personas for Your eCommerce Growth Ready to elevate your eCommerce growth? Our latest blog post reveals how employing customer personas can transform your business strategy and deeply connect with your audience. Learn how to create personas that embody real customers, tailor shopping experiences and marketing campaigns, and continuously refine your strategies for optimum engagement and sales. Explore the power of customer personas and why they're not just beneficial but crucial in today’s market for personalization and customer loyalty. Read the full insights here: https://lnkd.in/gTrJqu9Y Contact Purple Cow at info@purplecowservices.com or call us at +1(914)9775459. #CustomerPersonas #ECommerceGrowth #MarketingStrategy #CustomerLoyalty #TargetedMarketing #PurpleCowServices #MUB #PCIS #PurpleCow #BusinessGrowth #Personalization #MarketingTips #ECommerceTips #BusinessStrategy #CustomerEngagement #SalesStrategy #AudienceConnect #MarketSegmentation #DataDriven #SalesOptimization #ConversionRate #CustomerFeedback #CreativeMarketing

Retailers today have access to a wealth of customer data, but how can you use it to drive results? Behavioral segmentation is key. By tailoring your approach to customer behavior, you can create more personalized experiences and boost conversions. Here’s how to get started: https://hubs.ly/Q02PmgG40 #customerexperience #ecommerce #personalization

Today's customers crave more than a one-size-fits-all approach. 🌟 Personalization is key to building stronger relationships 🤝 and boosting satisfaction 😊 Here's how to use data to craft personalized interactions: 🎯 Targeted Recommendations: Analyze past purchases and browsing behavior to suggest relevant products or services. ✉️ Segmented Communication: Tailor emails and offers based on customer demographics and interests. 🌐 Dynamic Content: Use website pop-ups or landing pages that adjust based on visitor behavior. The Benefits? 😊 Increased Satisfaction: Happy customers feel valued and are more likely to return. 🔄 Boosted Retention: Personalized experiences keep customers engaged and coming back for more. 💸 Higher Sales: Relevant recommendations lead to more targeted purchases. Actionable Tips: 📊 Gather Customer Data: Collect preferences through surveys, purchase history, and website interactions. 🛠️Utilize Analytics Tools: Leverage data to understand your customer base and personalize experiences. 📈 Start Small: Begin with a simple strategy, like personalized email greetings, and gradually expand. Personalization isn't a magic trick, but it can create a more meaningful connection with your customers. ❤️ By catering to their individual needs, you'll build lasting loyalty and drive business growth. 🚀 #customerexperience #cx #personalization #businessgrowth #customersatisfaction #customerretention

With such an unpredictable economic environment, how can retailers thrive? 🌟 Truly knowing who your customers are is so important when designing personalisation and clienteling strategies in order to create unique experiences that wonder and delight your customers. Solutions like beBettor’s personalised customer affluence scores help retailers with just that. It is now possible to know the affluence of your customers at the individual level helping retailers enhance their customer segmentation and engagement strategies. By understanding the affluence of your audience at an individual level can empower e-commerce companies to power more tailored promotions and recommendations to the right customers, at the right time. Whilst the future may be uncertain, fostering deeper customer connections through more personalised experiences is imperative to turning customers into loyal advocates. ❤️ Discover more about how retailers can thrive using customer affluence insights by downloading your copy of our “Customer Affluence and the Wealth Effect” report, produced in partnership with Retail Economics. Download your FREE report here: https://lnkd.in/eAdKwX24 #RetailEconomics #SalesGrowth #CustomerSpending #WealthEffect #ConsumerSpending #ConsumerBehaviour #beBettor #CustomerAffluence #RetailInsight #RetailStrategies #ConsumerEconomics #Personalisation #Clienteling

Do your loyalty offers feel like they're missing the mark lately? 🎯 This insight from Olga Lopategui gets to the heart of effective personalization: Too many brands still rely on batch-and-blast campaigns totally disconnected from each customer's actual behaviors and preferences. But true personalization means studying those individual purchasing patterns and tailoring your communications accordingly. If someone visits weekly, don't hit them with a "We miss you!" offer. If their tickets trend high, maybe suggest an add-on instead of a discount. It's about going beyond surface-level segments to personalize the entire customer experience. That's how you foster loyalty that lasts. What are your perspectives on nailing personalization? We'd love to hear your thoughts! #PersonalizedMarketing #LoyaltyPrograms #RestaurantMarketing

See below to understand how changes in shopper behavior are driving new ways to approach Customer Journey research and activation to ensure optimized opportunities with customers in diverse global markets. #customerjourney #shopperinsights #globalresearch

Marketers! Why are we so focused on net new acquisition when customer retention drivers higher revenue and profit margins? Start creating customer experiences that bring buyers back through the doors time and time again. That is where meaningful revenue is.