Vincent Bonnemere’s Post

Question for all the #creators and #thoughtleaders out there- what format do you prefer for sharing information? Written, video or a mix? In this week's newsletter, I use Substack's new video feature to give my readers a behind-the-scenes dish on why I'm so excited for the resources I featured this week. Let me know what you think and tell me, what media mix you prefer for reaching your audiences. https://lnkd.in/e6ZsbN2w

'What's in My Bag Challenge' See the secrets hidden inside. From the essentials to the unexpected stuff! Click To Watch: https://lnkd.in/d36cHhuu #officediaries #teamnaheed #contentcreation #marketing #creatordiary #activities #engagement #funtime #whatsinmybag

I have so much admiration for Rory Sutherland. His TED talk on perceived value is one of my favorites with 3.5 million views! Rory has a captivating manner and delivers content comically, making his audience truly engaged. In this talk, Rory emphasizes how advertising impacts a product's value by altering perception, rather than the product itself. He boldly suggests that a shift in perceived value can be as fulfilling as actual value, leading to intriguing implications on our perspective towards life. This changed my perspective to a large extent. What value offering do you think you add to aspects of your life? #TEDtalk #PerceivedValue #Advertising #RorySutherland

Creativity is crucial in media strategy. It's not just about crunching numbers or analyzing data, but also about telling compelling stories and finding innovative ways to engage audiences. 📚 In a episode of Screaming Creativity, Mindshare's Michelle Morgan discusses this with WPP's Rob Reilly, as she explores the powerful fusion of data and storytelling. From working on impactful campaigns like Dove's Crown Act to nurturing relationships within the industry, Morgan's approach is a masterclass in creative media strategy. Watch it on YouTube here: https://loom.ly/v_B2YRA

The word #diversity packs a lot of differences, it feels like. While breathing #DEI in an out, it is easy to forget a critical factor that is key to all that discussion. There is so much thinking about who is left out, who is silenced, whose voice is not heard, and the conflicts. There is so much caution about every word that is spoken and written. When I teach DEI, I tell students that the good fight sprigns from one of the 3 places - Justice, Business case and war for talent. But off late I am becoming cognizant of something that's far more important than those 3. It is the thing that brings us together. It could be a purpose or plain survival. There is always a common objective/ base on which different people come together to work. Most of the successful stories that have surpassed all differences and resulted in heartwarming positive results are where people focused stronger on what connected them as humans than the differences. One of the finest examples in the movie Shawshank Redemption. It could be as basic as the cafeteria food or a tough project. It could be a common interest in programming or the commute. It is similarities that make us look beyond the differences. I guess the question is not merely, "Can we overcome #bias?" but it is, "Can we overcome bias enough to see that common thread that connects us?" I always play this video in my classes as this drives home the point like no other. https://lnkd.in/gxHXzSAT

Ever thought about spicing up your pint? Frank’s RedHot Sauce has teamed up with the legendary Danny Dyer to bring us the ‘flager’ – a fiery mix of hot sauce and lager. 🍺🔥 Danny Dyer is a great fit for this ad. He’s a “geezer” who’s relatable to so many football fans, making the twist on matchday drinking a great idea. The ad leaves you wondering if it’s all a joke or if people will actually start ordering Flagers at the pub. Either way, it’s a talking point! I really like the way this ad is filmed – in a TikTok and Reels-friendly format. It’s clear they’re targeting social media audiences rather than traditional TV viewers. The casual, almost iPhone-filmed look adds an authentic feel, making it chilled and less serious. Check out the ad below and let me know if you’d try a Flager! 👇🔥 https://lnkd.in/eAR22k-Y #AdOfTheWeek #FranksRedHot #DannyDyer #Marketing #InfluencerMarketing #BrandCollab #AdCampaign

Great perspective and so, so true.

𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 Terrell and I talked about making communication engaging. In this clip, Terrell talks about the importance of setting the groundwork to encourage engagement. #empathy #audienceengagement #audienceengagementstrategy https://vist.ly/jqkz

Check out all the footage from our Marketing Leadership #BISummit during CES! Day 2 stage content includes marketing insights from top brands like TikTok, PepsiCo, Burger King, Meta, WeightWatchers, Domino's, and more! Don't miss out on wisdom from industry leaders, subscribe to our YouTube channel! Day 2 Playlist: https://lnkd.in/g_WfdT5S #CES2024 #CES #YouTube #YouTubePlaylist #YTChannel #Subscribe #Marketing #Innovation #MarketingInsights #BISummit #BILivecast #LasVegas #MarketingLeadership