Virtua’s Post

'🔥 Dior taps former Miu Miu Chief for key leadership role 👔🌐 #Dior #MiuMiu #LeadershipChange #FashionNews 🛍️💼 Check out more details at databoutique.com, your largest source for public data! 📊🔗 #RetailAnalytics #PublicData' by FashionUnited about Christian Dior Couture

Luxury brands are selling aspiration, not products. A series of raids at Dior and Armani's factories in Italy has exposed the true cost of owning a luxury. Italian prosecutors found Dior paid only ₹4,700 to produce bags retailing for more than ₹200,000! Armani paid contractors ₹8000 per bag for products that sold for over ₹185,000 in stores, according to documents seen by Reuters!  I am not even surprised by this. These luxury brands attract you because of exclusivity and image. The cost price has nothing to do with the quality of the product. Not just this, these bags are often made by undocumented Chinese workers in Italy, who earn as little as 180-300 per hour and live and work in poor conditions. Luxury products are the biggest lie that is being sold to you! Christian Dior Couture, Giorgio Armani #bigbrands #luxury #products

Luxury brands are selling aspiration, not products. A series of raids at Dior and Armani's factories in Italy has exposed the true cost of owning a luxury. Italian prosecutors found Dior paid only ₹4,700 to produce bags retailing for more than ₹200,000! Armani paid contractors ₹8000 per bag for products that sold for over ₹185,000 in stores, according to documents seen by Reuters!  I am not even surprised by this. These luxury brands attract you because of exclusivity and image. The cost price has nothing to do with the quality of the product. Not just this, these bags are often made by undocumented Chinese workers in Italy, who earn as little as 180-300 per hour and live and work in poor conditions. Luxury products are the biggest lie that is being sold to you! Christian Dior Couture, Giorgio Armani #bigbrands #luxury #products

Let’s play Luxury Brand Fun Fact. 🌟 What does Cristobal #Balenciaga and #ChristianDior share the same thing in common? Answer: Birthday! 🥳🎂🎁 Cristobal Balenciaga was born January 21, 1895 and Christian Dior was born January 21, 1905. Yes, 10 years apart. And they both bear almost the same name “Cris and Chris”. 😆 Until the next fun fact! 💫 #LuxuryBrand #LuxuryLifestyle #LuxuryFunFact #TopBrands #LuxuryFounders #LuxuryStoryTelling

Things That Make You Go Hmm🤔: How Dior's $2 800 Bag Costs $57 To Make! So Dior puts an almost 50X Markup, to achieve an almost 100% gross profit, and people still buy? But this is an amazing markup based on brand equity alone. No wonder Bernard Arnault, the founder/CEO/Chairman and owner of LVMH, which owns Christian Dior, is one of the the top 3 richest men in the world🙆♂️. His pricing model is insane! That said, the ability to price appropriately and manage margins well is a key success factor for any entrepreneur or business owner. So disclaimer, I am so not the target market for luxury brands. I only take a window shopping stroll along Sandton City's "Diamond Walk", where most of the top shayela luxury brands are sold, once in a while, for "research purposes", and to show my ancestors what other ancestors are doing for their own children, while I get to shop at Pep 🙄! I know a lady, black obviously (how come I never see other races buying so called luxury items🤣), who shops at Diamond Walk often, by appointment, and often after they have called her to inform them of the latest arrivals and stuff. Apparently, actually I got to witness this first hand, you cannot just nje rock up to Louis Vuitton, you have to be on the list mos. Anyway, so she keeps many of these genuine luxury bags as investments that, get this, actually appreciate in value in the secondary market🤷♂️. As the skeptical accountant that I am, she showed me evidence of how a bag that she had bought in Paris (they also travel mos laba) for the equivalent of R300K a couple of years ago, was now worth, in real terms, R525K a couple of years later🙆♂️. As the cynical accountant that I am, I made adjustments for exchange rate movements. Not a bad investment at all🤷♂️! The "lifestyles of the rich and famous" always boggles my mind as I take a peek once in a while, from the outside looking in, but from way back in the cheap "nosebleed" seats. Sigh...🤦♂️ #pricing #markups #branding #luxury #retail

Once you understand Miu Miu, few words suffice. Behind the mass success of the brand, lays the most honest and vulnerable side of Miuccia Prada, who was searching for her own creative playground when she founded the brand in 1993. I consider myself privileged to exist at the same time as such legendary creative. Read our report on Miu Miu's success, the number one brand in the world, here: https://lnkd.in/eA2PK-ep #MiuMiu #MiucciaPrada

Louis Vuitton and Hong Kong!! When you see every second person with Brands like Louis Vuitton, Dior, Prada , Gucci etc ., you start wondering how many are fake and how many are authentic. Counterfeit products flooding the markets and damaging brand equity . Watch out !!! Louis Vuitton LVMH Christian Dior Couture Prada Group Gucci

A luxury Christian Dior bag, sold for over $2,900 USD, costs just $60 USD to produce. Recent court findings, reported by Bloomberg and other foreign media on the 10th (local time), revealed that the Milan court in Italy ordered a “judicial administrative preventive measure” against Dior SRL, a manufacturer for Dior Italia. The court exposed Dior’s exploitation of illegal immigrants, making cheap bags labeled “Made in Italy.” Subcontractors employed illegal workers, working around the clock under harsh conditions, producing bags for €53 ($60 USD), which Dior sold for €2,600 ($2,900 USD). Dior faces accountability for neglecting supplier audits and enabling labor exploitation. This follows a similar case with Giorgio Armani. The luxury industry’s dark side is under scrutiny, exposing the cost of elegance. #LuxuryGoods #FashionIndustry #EthicalFashion #LaborRights #Dior #FashionTransparency #Sustainability #ConsumerAwareness

🌍✨ The Evolution of Marketing: Where Rich History Meets Masterful Design 🎒 ✨Have you ever marveled at how renowned brands ingeniously leverage their rich history to create stunning, innovative designs? From fashion to accessories, these brands have mastered the art of reinvention while paying homage to their storied past. Today, let's explore the captivating world where heritage and creativity intertwine! ✨ Unveiling the Timeless Elegance: World-renowned brands are unrivaled when it comes to capturing the essence of heritage, and nowhere is this more evident than in their bag designs. From fashion houses with decades-long legacies to luxury labels rooted in craftsmanship, these brands understand the power of their iconic creations, which often serve as a canvas for the future. 💡 The Art of Storytelling: Every bag has a story to tell, and heritage brands know how to beautifully articulate their narrative through masterful design. By delving into the archives, they find inspiration in their legacy, while incorporating contemporary elements to speak to today's discerning consumers. The result? A harmonious blend of tradition and innovation, captivating the hearts of fashion enthusiasts worldwide. 🌟 The Magic of Limited Editions: Capitalizing on the timeless appeal of their heritage, brands regularly release limited editions that pay tribute to iconic designs of the past. These highly sought-after pieces become more than just bags; they become symbols of exclusivity and refined taste. This marketing strategy not only generates excitement and buzz but also strengthens the brand's connection with its loyal customer base. 👥 Empowering Consumer Engagement: In this digital era, it's no surprise that brands seize every opportunity to engage with consumers on a personal level. The enchanting stories behind these masterpieces, shared through social media campaigns, runway shows, and targeted events, allow consumers to feel a part of the brand's journey. By involving their audience in the creation process, these brands establish a memorable bond with consumers rooted in shared values and heritage. 🚀 The Future of Heritage: As we look to the future, the power of heritage will continue to shape the marketing strategies of world-renowned brands. By embracing their rich history, these brands will seamlessly navigate evolving consumer preferences while innovating and shaping the fashion industry. The magic lies in striking the perfect balance between nostalgia and contemporary allure, ensuring the brand's legacy carries forward. Let's celebrate the incredible brands that honor their heritage through masterful design, creating timeless pieces that enchant generations to come. 🌟✨ #HeritageMeetsDesign #TimelessElegance #BrandsWithHistory #InnovationInMarketing #MasterfulCreations #FashionHeritage #Gucci

…and another one. I’m glad that he’s staying on for #DiorMen. The fluidity and balance that he brings to menswear is remarkable. Let’s see who replaces him at #Fendi. Any thoughts?! #luxurynews #LVMH #luxury #fashion #fashionnews