Interesting storytelling based on realistic facts.
India generates ~3.4 million tonnes of plastic waste, only ~12% of which is processed⁽¹⁾. Choosing to play a part in that 12% is Britannia, who has not only been 100% plastic neutral for over 2 years now, but is actively reducing their footprint across their operations⁽²⁾. Britannia cannot do it alone, any more than you or I can. Recognising this, #HarPocketAbDustbin is Talented’s attempt at compounding the effect of an everyday effort through the eyes of 8 year old Ruhi. Made with love in collaboration with 1. Director Gajraj Rao and the team from CodeRed Films. 2. Britannia Industries Limited who courageously made a film featuring zero products, just their own waste (Amit Doshi, Shree Das, Archana Balaraman, Prabakaran Kandan) 3. Talented.Agency Happy #EarthDay! Ting ting ti-ding 🔔 [1] World Earth Day: Planet vs plastic problem and solution - TOI, 22.4.24 [2] Sustainability Report FY 2022-23 britannia.co.in/impact