Vishalini Muthukumar’s Post

To fit in or stand out? Matshona Dhliwayo says “The world accommodates you for fitting in, but only rewards you for standing out.” And your reward is straightforward. More attention. More visibility. People will remember you for you. They will appreciate the value you provide. They will talk about you to other people (more visibility). I was scrolling through the ads library a few days ago and I noticed that most ad copies were mundane, cookie-cutter copies with no original stories. Sure they were perfect in every way an ad copy must be perfect. But if I exchanged the ad copies of 2 different brands, they would still make sense. When 10 different competitors say the same thing as you, you will never stand out in the crowd. Here's what you should focus on instead: 🎯 Why you? Talk about why you should be the "Chosen One". Promote your USP. 🎯 The kind of benefits your customers got because they chose you. 🎯 Testimonials Try this and let me know the results. 

Standing out online is becoming harder by the minute. Yet everyone seems to be following the same boring formulas. And they wonder why they're not seeing results. "Be authentic" doesn't cut it anymore. You need to find your unique advantage. And the best way to do that is to: Lean into what makes you different. Leverage your quirks and idiosyncrasies. Turn your weirdness into your advantage. Create your own winning category and become a niche a of one. -- P.S. If you want to learn how to build your brand and save months of trial and error, subscribe to my free newsletter. I'm sending the 3rd issue this Saturday. Link in my profile. Give it a shot!

I had to stop...❌ I recently created a post for 1 of my clients which was a direct promotional post, those straightforward messages that shout out the value and offerings of a business. But she did not approve of that post because she does not want to sound "salesy" or "pushy". And I get it; these concerns are common in today's landscape where authenticity reigns supreme. Yet, as we delved deeper into the conversation, I shared a perspective that I truly believe in. 📌 Direct promotion isn't just about sales pitches and flashy advertising. It's about clarity. It's about ensuring that when someone lands on your page, they understand precisely what you do and what you offer. 👉 Think of it this way: Imagine you're walking down a bustling street, passing by countless storefronts. The ones that catch your eye are the ones with clear signage, telling you exactly what they provide. It's the same with online presence. In the sea of content, direct promotional posts act as signposts, guiding your audience to what matters most—your value proposition. What do you think I should have done differently? Let me know in the comments below! PS: Do you want to increase your online presence? If yes, then get in touch with us today!

Shifting your personal brand is normal. Actually it’s a must. A recent client relaunched their personal brand after 2 months off LinkedIn and with a completely different offering in a completely different niche. We put out 3 posts in one week. 20k+ impressions. 7 discovery calls. One new paying client. 2 more in the pipeline to pay. Your message can shift because you’re a human who shifts. It’s normal. The person you were a year ago is not the person you are right now. Christ, the person I was last week is not the same person this week 😅. You just have to know who your IDEAL audience is and start speaking directly to them. Don’t overcomplicate it. Don’t fluff your words. And get clear on your story and your message. The right time doesn’t exist, own where you are right now and keep moving. 1% everyday.

I spotted a company ad that continuously emphasized their work was of the…. “highest quality.. fairly priced, guaranteed 100% satisfaction. “ Well, I would hope so!” Would you hire ANY company that didn't provide all of those as a standard part of their service?  Of course not!  This is ALL jargon... drearily commonplace... lacks power to evoke interest through overuse or repetition. “Well, I would hope so!” Most ads today are nothing more than a jargon-fest! The problem is that if your company has an exceptional inside reality... …….and you're using the same jargon as everyone else. Then the outside perception is that you're all the same. And that's when prospects default to the lowest price!  Price now becomes the only determining factor. You must ask yourself honestly WHY anyone would choose you over your competition?

I spotted a company ad that continuously emphasized their work was of the…. “highest quality.. fairly priced, guaranteed 100% satisfaction. “ Well, I would hope so!” Would you hire ANY company that didn't provide all of those as a standard part of their service?  Of course not!  This is ALL jargon... drearily commonplace... lacks power to evoke interest through overuse or repetition. “Well, I would hope so!” Most ads today are nothing more than a jargon-fest! The problem is that if your company has an exceptional inside reality... …….and you're using the same jargon as everyone else. Then the outside perception is that you're all the same. And that's when prospects default to the lowest price!  Price now becomes the only determining factor. You must ask yourself honestly WHY anyone would choose you over your competition?

A dog was trying to carry a stick and a ball at the same time. He was not having a good time. Although both the stick and the ball are fun, trying to extract the same entertainment value out of both of them at the same time was not working for him. Eventually, he abandoned the stick, picked the ball, and his fun began. The lesson: If you solve different problems for several different clients, you'll struggle to create compelling marketing messaging. Pick one. ✌ ————————— I help consultants build a Peaceful Pipeline. Follow me for ideas on how to stand out and attract your ideal clients so you can say yes to work you love and no to work you don’t. 

If People Like You, They Will Listen To You, But If They Trust You, They'll Do Business With You. - Zig Ziglar When it comes to personal branding, trust and authenticity should be at the heart of your marketing messaging. 70% of buying decisions are based on emotion, which is what drives purchasing decisions with buyers. If you are authentic in your messaging and what you talk about when it comes to your business, people will develop a connection with you because they will come to trust what you say and get to know you on a more personal level. When you are developing your content and your marketing messaging, do these 4 things to build trust with your audience: Infuse your personality – if you're funny, be funny! Peel back the curtain a little bit and share your "why." Be an authority figure – share your expertise and weigh in on hot topics in your industry. Be authentic – don't try to emulate others in your industry or do what they are doing. Ultimately, your ideal customer and audience will come to you because they share values with you. It will be easier for them to become customers if those values resonate with what they deal with in their own lives, thus already qualifying them to convert. Connect with me or send me a DM to chat more about how you can show up effectively!

Reminder: stop worrying if your ad looks good enough. Instead, worry about if it’s selling. Those are two different things. Your job is to make ads that speak to your audience, persuade them, and.. Newsflash. Make them buy. Simple really. That little grammar mistake, or the slightly wrong positioning of your logo is NOT gonna fix your performance. At all. Why? Because your customers give zero fucks about how it looks, they only care if it’s interesting to them. You’re an online sales man, so act accordingly.