Vistar Media’s Post

Sean Cheyney does a great job distilling why in-store retail media is about to boom, and why being intentional matters so much. It's not about flooding stores with screens, it's about driving real value for consumers, retailers, and brands.

Nicole Kivel tells us one of the greatest myths in the retail industry is the idea that retailers are becoming full-fledged media owners. However, retail media cannot overshadow their primary focus of retailing. This leads to discrepancies between how retailers aim to sell their inventory and how the media industry traditionally approaches buying. Criteo #Retail #Media #BusinessInsights #Retailmedia https://lnkd.in/e9RuwEcw

Nicole Kivel tells us one of the greatest myths in the retail industry is the idea that retailers are becoming full-fledged media owners. However, retail media cannot overshadow their primary focus of retailing. This leads to discrepancies between how retailers aim to sell their inventory and how the media industry traditionally approaches buying. Criteo #Retail #Media #BusinessInsights #Retailmedia

Our Chief Client Officer, Michelle Whelan, has been featured in The Media Leader UK this week, where she spoke about the biggest retail trend for next year - connected commerce media. In this piece, she talks about the move from traditional retail media to connect with consumers at all stages of the buying journey; the increased collaboration between retailers, media networks and brands; and the need for agencies to develop expertise in connected commerce. Read Michelle's thoughts here: https://lnkd.in/eBQBa6Cf #WeAreVML #ConnectedCommerce #RetailTrends

What May Stall Retail Media’s Hyper Growth Trajectory? The three challenges facing retail media’s continued gangbuster growth include a need for consolidation, the lack of standard measurement, and confusion over who controls retail media’s budget. Where should investments or priorities be for retail media networks? Read the article & panel discussion here: https://lnkd.in/eekrPEDV Doug Garnett "The growth of retail media will stall because it is short term sales activation work only a not media or advertising in the terms companies need most." Ananda Chakravarty "A targeted ad is worth and usually costs 7X more than generic ads- and that’s what retail media is really about." David Biernbaum "With most retailers and national brands just getting their start with retail media, it’s not too early to imagine potential."  

Interesting rise of "retail media" in the US. “As [retail media] has exploded as a priority, especially with cookies coming out of the market, the demands of retail media are escalating as well,” Argyilan said. “And so our need to standardize, to become easier as a media sector to engage with, is a real important piece and one of the things that we’ve been leaning into.” says Kristi Argyilan, SVP Retail Media at Albertson. #usretailers #retail #retailmedia https://lnkd.in/eNDGmEYh

The rise of retail media networks continued in 2024, and this year shoppers can expect to spot even more ads on retail websites. Among the top 100 retailers in the US, 80% have already started building or are working with a third party to build out a retail media network.

https://lnkd.in/eXyRJ5fz Retail media networks have become one of the hottest topics in retail in 2024. Interest at the highest levels can be seen in growing investment. In addition, retailers are increasingly leveraging retail media networks to monetize their customer bases and create advertising opportunities for brands that they sell

Retail media has seen a massive shift in recent years from being a buzzword to a must-have for every food retailer in the industry. With expected market growth of 12% annually to an estimated share of about $140 billion in 2026, according to Bain & Co., retail media will pick up share from other digital advertising channels and likely surpass television as a go-to form of advertising in the process. #retailmedia #instoreactivation

There's a lot of buzz surrounding retail media, but what exactly is it, how does it work, and how can retailers take advantage of this expanding opportunity? Dive into our blog for the answers: https://bit.ly/3YzM9Ct #RetailMedia #RetailMediaNetworks