Vistar Media’s Post

I’m thrilled to announce that T-Mobile has entered into an agreement to acquire Vistar Media a leader in digital-out-of-home (DOOH) advertising technology. This is a major milestone in our mission to deliver more relevant ad experiences for consumers and smarter, measurable solutions for advertisers. By combining T-Mobile’s unique customer insights with Vistar Media's cutting-edge platform, we’re bridging the gap between digital and physical spaces and transforming how brands connect with audiences on the go. I couldn’t be more excited about what this means for our team and our partners, and how we are reimagining consumer connections to shape the next era of advertising. Honored to bring Vistar Media to the T-Mobile Advertising Solutions family and looking forward to building the future of addressable DOOH together. We won’t stop! https://lnkd.in/eeE5nCJM

According to eMarketer’s forecast, DOOH ad spending in 2025 will account for over one-third of the nearly $10 billion spent on OOH advertising in the U.S.

Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. https://adweek.it/4abU5Rj

I think everyone’s seen the news about T-Mobile looking to acquire Vistar Media for $600M. It’s a bold move, but it makes perfect sense. They’re clearly aiming to go beyond telecom and solidify their presence in the #adtech space. With Vistar’s tech, T-Mobile could really step up their game in delivering more targeted and effective #advertising. It’s another sign of how telecom companies are realizing the value of their data and customer reach in the digital ad world. Curious—what do you think this means for the industry? Here is a link with details:

Bauer Media Group acquires Clear Channel Europe-North, boosting its Out of Home advertising in 12 European markets. This deal expands Bauer's media presence, enhancing reach and capabilities.

Retail media and CTV are leading the direction of the industry—and we predict that they will converge in ways that many never anticipated. Ed Dinichert, TripleLift's CRO, shares his views on the benefits of combining the best of retail media and CTV in this blog post, originally published in Digiday. https://hubs.li/Q02SDRSD0 #adtech #retailmedia #ctv #digitalmarketing

We’re thrilled to announce that T-Mobile is acquiring Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements!    This acquisition will significantly enhance our T-Mobile Advertising Solutions business by integrating Vistar’s industry-leading capabilities. These include state-of-the-art technology for buying, selling, and managing media campaigns across a global network of digital screens. Combined with our robust connectivity capabilities and as one of the largest physical in-store retail media network operators, T-Mobile will empower marketers and advertisers to reach consumers with more relevant, measurable and engaging ads.  https://lnkd.in/eRairM9F

We're happy to announce our strategic partnership with Adelaide! To kick off the partnership, we conducted a comprehensive supply audit across both our Mobile and CTV networks, leveraging Adelaide’s attention-based metric AU. The audit results exceeded Adelaide’s benchmark by up to an impressive 57%! Additionally, our CTV network met Adelaide’s robust benchmarks across all of its inventory. With this in mind, we will leverage Adelaide’s AU to guide our inventory curation process going forward. Find out more: https://lnkd.in/giUXscYx #digitalamarketing #digitaladvertising #ctvadvertising

Retail media and CTV are now leading the direction of the industry—and our prediction is that they will converge in ways that many never anticipated. Ed Dinichert, TripleLift's CRO, shares his views on the benefits of putting together the best of retail media and CTV in this Digiday byline. https://lnkd.in/gWxyqiA9 #adtech #retailmedia #ctv #digitalmarketing

You can't have reach without Clear Channel UK! Big news this week! Clear Channel UK just hit an incredible milestone with 3,500 Adshel Live screens in the ground, nationwide. 🎉 We’re still the UK’s largest digital Out of Home network, leading not just in impact, reach, and coverage, but also leading the charge when it comes to more sustainable advertising. 🌍💡 Did you know that every new Adshel Live screen is 50% more energy efficient than the previous generation? With this expansion, we’re delivering more impact for advertisers while reducing our impact on the planet. 🌱 Check out the news here: https://okt.to/KUgQBG