Vistar Media’s Post

💬 “Programmatic DOOH is a disruptive force rapidly reshaping how brands connect with consumers in the physical world.” In his latest article for Media4Growth, Broadsign’s General Manager, APAC, Remi Roques explores what's behind #pDOOH's meteoric rise, the advantages of this medium, some potential roadblocks, and its overall impact on the #OOH advertising landscape. It's worth a read!👇

Strong and compelling research from Analytic Partners and oOh! At a time when ROI has never been under more scrutiny, the research found that #OOH advertising is becoming increasingly important for driving ROI, as TV audiences continue to decline. The research shows that Incorporating #OOH alongside TV boosts ROI by 18% and using multiple #OOH formats within your campaign shows a 30% increase in ROI. Couple this research with the imminent release of MOVE 2.0 data and #OOH is quickly becoming one of the most measurable and effective media channels.

89% of OOH ads maintain active attention!🔥 Don’t just take my word for it, Dr Karen Nelson-Field’s work reveals that attention decay is faster in digital spaces due to brief user engagement, particularly with scroll-based formats with 85% of digital ads receiving fewer than 2.5 seconds however with OOH formats, 89% of ads break the 2.5 active attention threshold!🙌 Find out more about securing active attention below👇 https://okt.to/VjMCol #OOH #PlatformForBrands #OutOfHomeAdvertising

2025 is shaping up to be a transformative year for #OOH advertising, with exciting trends set to redefine the industry: - Programmatic DOOH Growth: Enhanced targeting and data-driven campaigns are making OOH more dynamic, bridging it with channels like Connected TV (CTV). - Advanced Attribution: Narrowing the gap between online and offline measurement is bringing OOH closer to personalized advertising. - Sustainability: A growing focus on eco-friendly media practices is reshaping campaign strategies. - Retail Media Evolution: In-store digital advertising is becoming a vital touchpoint, blending physical and digital experiences seamlessly. With innovations in technology, data, and sustainability, OOH is not just standing tall—it's evolving. Excited to see how these trends continue to redefine the advertising landscape! #OOH #Programmatic #DOOH #Sustainability #Retail #Media #Advertising

Provantage CEO Jacques Du Preez was invited to share his insights for the Bizcommunity.com's #BizTrends2025 feature where he highlights the rapid growth of the OOH advertising industry. Globally, OOH now commands over 5% of ad spend and is projected to grow by 8–12% over the next five years. Jacques outlines three critical areas for South Africa to align with this global momentum: 1️⃣ Reliable audience measurement to deliver trusted insights. 2️⃣ A strong marketing lobby to advocate for OOH’s value. 3️⃣ Industry consolidation for greater efficiency and cohesion. With the right focus, South Africa’s OOH sector is poised for transformative growth. Read the full article for more insights ➡️ https://lnkd.in/dcw-hAms #OOH #OutOfHomeAdvertising #Growth #BizTrends2025 #Provantage

89% of OOH ads maintain active attention!🔥 Don’t just take my word for it, Dr Karen Nelson-Field’s work reveals that attention decay is faster in digital spaces due to brief user engagement, particularly with scroll-based formats with 85% of digital ads receiving fewer than 2.5 seconds however with OOH formats, 89% of ads break the 2.5 active attention threshold!🙌 Find out more about securing active attention below👇 https://okt.to/ilaVFk #OOH #PlatformForBrands #OutOfHomeAdvertising

89% of OOH ads maintain active attention!🔥 Don’t just take my word for it, Dr Karen Nelson-Field’s work reveals that attention decay is faster in digital spaces due to brief user engagement, particularly with scroll-based formats with 85% of digital ads receiving fewer than 2.5 seconds however with OOH formats, 89% of ads break the 2.5 active attention threshold!🙌 Find out more about securing active attention below👇 https://okt.to/AJdTwk #OOH #PlatformForBrands #OutOfHomeAdvertising

Digital out-of-home and its connected technologies enable highly accurate measurement, compared to traditional OOH, especially in sought-after locations such as retail venues. Measurement can differ by DOOH network — so advertisers should be aware of how audience data is collected for their own campaigns. Read our blog post to learn about DOOH measurement: https://loom.ly/sVAmqVw #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

89% of OOH ads maintain active attention!🔥 Don’t just take my word for it, Dr Karen Nelson-Field’s work reveals that attention decay is faster in digital spaces due to brief user engagement, particularly with scroll-based formats with 85% of digital ads receiving fewer than 2.5 seconds however with OOH formats, 89% of ads break the 2.5 active attention threshold!🙌 Find out more about securing active attention below👇 https://okt.to/tygelw #OOH #PlatformForBrands #OutOfHomeAdvertising

Lucy Markowitz raises a valid point: any ad campaign can turn into "garbage" if it’s not thoughtfully executed, and Out of Home (OOH) is no exception. But rather than blaming the medium, it's about how you use it. Leading with a clear intent ensures OOH complements their overall strategy. You can even combine OOH with direct engagement channels like social to deliver stronger results and make the most of every medium in the funnel. It’s not about the channel being flawed—it’s about maximizing its potential within a holistic plan. When done right, even OOH becomes a powerful driver of awareness and action. #OOH #AdCampaign #MediaStrategy