𝐅𝐫𝐨𝐦 𝐊𝐧𝐨𝐜𝐤𝐨𝐮𝐭 𝐭𝐨 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤: 𝐇𝐨𝐰 Boston Scientific 𝐏𝐮𝐥𝐥𝐞𝐝 𝐚 𝐑𝐨𝐜𝐤𝐲!
𝐓𝐡𝐞 𝐊𝐧𝐨𝐜𝐤𝐨𝐮𝐭 𝐏𝐮𝐧𝐜𝐡
In Jan 2006, Boston Scientific won the bidding war against Johnson & Johnson (J&J) and acquired Guidant for $27B, the largest #medtech #acquisition at the time. However, after the acquisition, everything that could go wrong did go wrong. Guidant, already involved in lawsuits and government investigations over issues with its heart devices, continued to encounter problems and massive #recalls. Over the following years, Boston Scientific worked to resolve these issues, took substantial write-downs, and reported significant losses, leading to a sharp decline in its market cap. J&J also filed a #lawsuit seeking $7B in damages, accusing Guidant (now Boston Scientific) of breaking the original deal. At trial, Boston Scientific argued that J&J should not get any damages because it was better off losing the bidding war, admitting the acquisition was a bad deal. By 2010, many believed the company would never recover. By 2012, a company that once had a $34B valuation and made a $27B acquisition was worth only $8B, less than one-third of what it paid for Guidant.
𝐓𝐡𝐞 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤
Since 2012, Boston Scientific has undergone a significant transformation. Under new leadership, the company focused on organic #growth and market expansion by launching new products. It also shifted its acquisition strategy to smaller, tuck-in type acquisitions, typically valued at less than a billion dollars. Additionally, it made substantial improvements to its #culture, #values, and reputation, which ultimately enhanced its financial performance. Finally, in 2015, Boston Scientific paid $0.6B to J&J to settle its long-running lawsuit. Today, the company is firing on all cylinders. With a valuation exceeding $120B, Boston Scientific stands as one of the most valuable medical device companies, proving many skeptics wrong.
As 𝐑𝐨𝐜𝐤𝐲 𝐁𝐚𝐥𝐛𝐨𝐚 once said “It ain’t about how hard you hit. 𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐡𝐚𝐫𝐝 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐠𝐞𝐭 𝐡𝐢𝐭 𝐚𝐧𝐝 𝐤𝐞𝐞𝐩 𝐦𝐨𝐯𝐢𝐧𝐠 𝐟𝐨𝐫𝐰𝐚𝐫𝐝. That is how winning is done.”
* Views and ideas are my own. The content that I provide here is public and intended to be educational only and is not endorsement or financial advice. I always encourage the readers to do their research.
VP WW Sales and Support at Araceli Biosciences
5moOh drop mic and run for cover because you just stepped it UP Vivodyne ! Amazing to see this exciting announcement and all the positive ripple effects to follow…