Viz.ai’s Post

🚀 Embracing a Product-Based Model in Pharma A product-based model focuses on empowered teams delivering value for customers, crucial for digital health innovation. It enables rapid iteration, customer-centric strategies, and strategic differentiation. Our latest whitepaper 'Regulated Digital Health Solutions: Pharma's Next Success Story' explores this model and addresses critical questions about digital health’s promise, product management challenges, and realistic timelines for ROI. Get your free copy today! ➡️ https://hubs.li/Q02Ff_j60 #Pharma #DigitalHealth #ProductManagement

Its time to move from conventional pharma commercial model which is highly anchored to sales reps and brand-centric marketing. Today, providers are considerably more overwhelmed and less accessible than they have ever been. At the same time, customers are looking for more-personalized and customized experiences in all kinds of transactions. Hence how best we can integrate contextual Rep led interactions with other channels would be the key to deliver best CX. #customerexpereince

In this latest issue of Healthcare Digital, our Founder Global CEO, Harshit Jain MD discusses effective pharma marketing solutions insights and trends shaping the future of healthcare! 🚀 #HealthcareDigital #InnovationLeadership Check out the full piece here: https://lnkd.in/dk6eHNtb

Our all-in-one healthcare marketing platform brings your healthcare brand stories to life from conception to launch and beyond. With Stories: Compliance is easy. Sharing is unrestricted. And actionable analytics drive constant refinement. Head to our website to learn more.⬇️ #digitalexperiences #pharma

Our final case study this week features MedTech Expert Dr Pamela Walker. Pamela shares her best practices on product commercialisation in this space with an emphasis on a ‘Customer First Mindset’ as key for a successful product launch: ✍ Plan your market entry from the beginning- payers, reimbursement, pricing, and value proposition  🎯 Create a targeted go-to-market plan. Stay focused and build the relevant relationships and network to access the target market 🕵♀️ Know your primary customer and build your strategy for them Lay the groundwork early for a focussed commercialisation plan! #gotomarketstrategy #commercialisation #medtech #productmarketfit #customerfirst #casestudy Saran Davies Esther Reynal de St Michel Richardot Tatum Getty Pamela Walker Chas Taylor Jason C. Foster Baroness Susan Greenfield

From banking’s high-end technology to hospitality’s emphasis on customer reviews, pharma, and healthcare marketers can pull effective tactics from other fields to refine their strategy, boost metrics, and transform patient experiences. 📈 Download our special report to explore how you can apply ideas from other innovative industries to your campaigns 👉🏼 https://bit.ly/42yVm0Z #DigitalMarketing #Healthcare #HealthSystems #Pharmaceuticals #Healthgrades

As a rule of thumb, pharma brands should follow three key steps to promote patient centricity: • get to know their audience inside out, • provide real value to them, • connect through the channels where their customers need them to be. But there are also a few things to implement on the organizational side of the company - I put those in the carousel, swipe. #patientcentricity #organizationalchange #patientcare

Measuring ROI in HCP marketing isn't just about numbers; it's about the impact on patient health. Are our metrics reflecting true value or just sales? https://bit.ly/42LsO4s #PatientFirst #agile #medicalaffairs #HCPmarketing #marketaccess #KOLengagment #pharma

Measuring ROI in HCP marketing isn't just about numbers; it's about the impact on patient health. Are our metrics reflecting true value or just sales? https://bit.ly/42LsO4s #PatientFirst #agile #medicalaffairs #HCPmarketing #marketaccess #KOLengagment #pharma

Clients are [fetching] 🐾 game-changing results from their marketing efforts. Well… you asked, and we delivered! With our Prescription Measurement Report, pharma advertisers gain access to timely and ongoing real-world data measurement– essential for staying ahead in the industry. This report offers comprehensive insights into a wide array of Rx analytics, enabling in-depth analysis across products, healthcare provider (HCP) segments, individual providers, and geographic locations—all within a single interface. Get ready to work faster and smarter, assessing market opportunities, optimizing campaigns with meaningful KPIs, and measuring the true impact of your marketing efforts near real-time. Contact us for more! #HealthcareAnalytics #MarketingInsights #PurpleLab