VIZIO Ads’ Post

FREE POPCORN AT THEATERS 🍿😋 yeah! you read it right! but before we start talking about our love for - free popcorns - watching movies at theatres let me talk about a campaign introduced by PVR INOX to attract audiences back to theaters! and how did they do it?! by making the "movie-viewing experience Ad-Free at theaters" what does it mean?! NO MORE Mukesh ads! sounds fun right?! but... is it driving audiences back to theaters?! NO! while having four big movies being released, their box-office numbers aren't showing any boost! and, the impact of this change on the audiences has not been significant ~ says someone who had been to theaters recently so do you mean this campaign was a failure?! NO! I feel that, this would've been more suitable for an OTT medium to drive in more viewership rather than cinema theaters! so what would've worked?! FREE POPCORNS! are you nuts shivam!!? how?!!! money?! finances?! stoooock! ok ok, hear me out first! don't we love free stuff?! especially us indians! why not use this as an advantage and create a campaign where maybe for a week we provide... free regular 🍿 to every family for a collective sale of over Rs. 300/400! how would this work?! > with a ticket charged at an amount of rs. 150 > having on an average 3/4 members in a family > the sales per family would've easily been 450 rs?! and ig.... this breakdown, after excluding the distribution returns and maintenance, would've covered the costs of popcorn! also the traction would've skyrocketed especially because of summer vacays!* so yeah that's it ig... my take on this decision which i wanted to share since it was announced! do let me know if you have any counter-opinion to this or if you would like to add to any points presented! would love to know insights from industry professionals :) that's the post for the day! #entertainmentmarketing #entertainmentindustry #pvrinox #pvr #inox #cinema #theater #bollywood #filmrelease #free

Yesterday witnessed a remarkable convergence of artistry and innovation as the 30th Screen Actors Guild Awards unfolded  format. We're excited to delve deeper into the marketing and event aspects of this monumental occasion! ✨ By streaming LIVE on Netflix, the SAG Awards not only honored the finest talents in film and television but also strategically positioned itself to reach a vast, global audience. This strategic move not only enhanced the accessibility of the event but also provided a unique platform for marketing and promotion. 🌎📽️ The partnership between the SAG Awards and Netflix exemplifies the fusion of creativity and technology, underscoring the importance of adapting to changing consumer behaviors and preferences. 🚀 From a marketing perspective, this collaboration offers unparalleled opportunities for brand exposure and engagement. The event's digital footprint extends far beyond traditional broadcast boundaries, amplifying brand messaging and driving conversation in real-time. 📣 This is a visionary approach in leveraging streaming platforms to elevate a  brand and engage audiences in new and exciting ways. 🌟 Yesterday's event not only celebrated excellence in entertainment but also showcased the limitless possibilities that arise when creativity meets cutting-edge technology.  #SAGAwards #Netflix #Innovation #MarketingExcellence #Marketing #Events https://lnkd.in/d7P6BH8b

I'm a big fan of the theatrical experience. I want a big screen, crisp picture, rock-your-seat sound. But, I had such a bad experience at a cinema seeing "Deadpool & Wolverine" that I had to share. Showtime was 6:30 pm. At 6:30 pm more than a dozen TV commercials were played followed by NINE movie trailers. The film did not start until close to 7:10 pm. The film watching experience itself was great, but the pre-show experience was so poor that audience members were groaning loudly and several left the theater to complain to management. It's not enough for a movie theater to have quality projectors and speakers or comfy chairs. Ticket prices are higher than ever before and with so many at-home entertainment options, cinemas can't afford to alienate consumers who have actively decided to leave their couches. What was your recent theatrical experience like? Which theaters do you think are doing it right?

Yesterday witnessed a remarkable convergence of artistry and innovation as the 30th Screen Actors Guild Awards unfolded  format. We're excited to delve deeper into the marketing and event aspects of this monumental occasion! ✨ By streaming LIVE on Netflix, the SAG Awards not only honored the finest talents in film and television but also strategically positioned itself to reach a vast, global audience. This strategic move not only enhanced the accessibility of the event but also provided a unique platform for marketing and promotion. 🌎📽️ The partnership between the SAG Awards and Netflix exemplifies the fusion of creativity and technology, underscoring the importance of adapting to changing consumer behaviors and preferences. 🚀 From a marketing perspective, this collaboration offers unparalleled opportunities for brand exposure and engagement. The event's digital footprint extends far beyond traditional broadcast boundaries, amplifying brand messaging and driving conversation in real-time. 📣 This is a visionary approach in leveraging streaming platforms to elevate a  brand and engage audiences in new and exciting ways. 🌟 Yesterday's event not only celebrated excellence in entertainment but also showcased the limitless possibilities that arise when creativity meets cutting-edge technology.  #SAGAwards #Netflix #Innovation #MarketingExcellence #Marketing #Events https://lnkd.in/dGDRfyKj

OTT VS Theatre – Pros, Cons, and the Changing Entertainment Landscape The battle between Over-The-Top (OTT) platforms and traditional movie theatres has been raging for years, with each offering a unique set of advantages and disadvantages to viewers and creators alike. As technology evolves and consumer preferences shift, it’s crucial to understand the pros and cons of both mediums. Read more : https://lnkd.in/d7HhUudE

Another demo reel clip for your auditory entertainment!

Another demo reel clip for your auditory entertainment!

📺 💹 Film/TV Global Supply-Chain: Navigating the dynamic twists and turns of the Film/TV global entertainment supply-chain has been quite a journey this year. At Vitrina A.I., our cutting-edge platform meticulously monitors transactions spanning IP, Productions, Acquisitions, and Distribution, alongside companies and leaders who are forging strategic supply-chain partnerships, collaborations, and introducing innovative solutions on a global scale. This comprehensive approach allows us to assess, rank and connect the most prominent and trending companies in the industry with our members launching new projects or licensing new content. Stay informed about the global entertainment supply-chain with our latest digest, offering valuable insights into companies, market trends, and newest Film/TV projects, suppliers and solutions that are making waves in the ever-evolving landscape. Countries featured in our latest digest - 🇩🇰 🇳🇴 🇸🇪 🇫🇮 🇳🇱 🇧🇪 🇵🇹 🇨🇦 🇺🇸 🇮🇹 🇯🇵 🇰🇷 🇨🇱 🇫🇷 🇳🇿 🇪🇸 🇩🇪 🇦🇪 🇦🇺 🇮🇩 🇬🇷 🇬🇧 🇨🇾 🇹🇭 🇭🇺 🇲🇺 🇲🇾 🇷🇸 🇮🇪 🇮🇳  🌎 https://lnkd.in/gprR-Bqx #EntertainmentNews #EntertainmentIndustry #GlobalEntertainment #virtualproduction #content #filmacquisitions #procurement #vfx #animation #animationstudio #localization #contentdistribution #films #television #broadcast #svod #ott #postproduction #supplychain #globalsupplychain #Sony #Guardian #PBS #FASTChannel #PBSFood #productionhouse #distribution #promotions #seasonrenewals #Entertainment #Gracenote #Paramount #Gaumont #Banijay #PeppaPig

Over the past year, theater chains like AMC have turned to special collectibles, which they can sell for higher profit margins, to maximize sluggish theatrical revenue from ticket sales as the domestic box office struggles overall.  So far, they are paying off. Films that have climbed to the top of the box office charts have come with collectible popcorn buckets and beverage cups. Among them are a hat-shaped popcorn bucket for “Wonka,” a “Ghostbusters: Frozen Empire”-themed bucket featuring the gross-out mascot Slimer, and the infamous “Dune: Part Two” buckets designed to look like the giant worms of Arrakis.  When paired with the right movie, these buckets can fly out of the multiplex. AMC sold out of 25,000 limited edition “Barbie” popcorn tins shaped to look like the pink convertible that Margot Robbie drives in the film. Earlier this month, Cinemark CEO Sean Gamble noted in an earnings call that his chain’s locations sold out of a Ghostface-shaped popcorn bucket released for “Scream VI” last year.