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What are the best practices for streaming church services? What's the best way to go about setting up online church services? What about engaging with attendees? There's a lot to consider when thinking about how to stream church services online. Read | How to Stream Church Services Online In 2024 https://hubs.li/Q02h0m5Y0

Join industry experts Ken Isaacson and Ross Curley in a discussion about the many ways live programming can fail on streaming platforms -- and how to prevent it.

123.4 million viewers Super Bowl LVIII, the most-watched (US) telecast in history. What a throwback to the days of shared cultural moments and mass audiences While the game still draws impressive numbers, we all know those peak viewership benchmarks are outliers in our current splintered media landscape. In 2024, the norm is niche programming and fragmented viewership across countless apps and streaming platforms. Appointment viewing is largely a thing of the past. Yet for one night a year, a sizable portion of the country still gathers around the TV to take part in this American cultural institution. As much as I celebrate the creator economy, democratization of content distribution and the autonomy of choice, there's power in the scale of this one event to drive the cultural narrative, at least for a few days. It's too bad most of the ads missed the mark this year What were your standouts?

2024 will bring a huge array of TV series & streaming shows featuring Latin/Hispanic talent - In 2024, a positive trend is the significant presence of Latin/Hispanic cast, adding a vibrant layer of diversity & talent to the entertainment landscape - article: https://lnkd.in/gEw3dwiA plus new data shows that back in 2023, Hispanic actors accounted for just 6% of top-billed actors in those shows — a 40% decrease in representation year-over-year - article: https://lnkd.in/gPGSMeit

With the 2024 #SummerOlympics in the rearview, it is undeniable that the event brought significant attention to NBCUniversal’s streaming platform, Peacock. Since 2011, NBCUniversal has held exclusive U.S. broadcasting rights for the Olympic Games, an agreement in effect until 2032. Undoubtedly, this contract was on the minds of executives as Peacock debuted in 2020. Out of the gate, the platform sought to jump into the original content arena with series like Dr. Death and Poker Face. While these titles received critical acclaim, the releases seemed to have had little effect on wrangling new subscribers. As of July, the platform has an estimated 34 million subscribers — modest when compared to its competitors. Read more: https://lnkd.in/eNgPa2E4

Paramount+ plans family-friendly streaming space. Paramount+ is rolling out updates that will allow parents to ensure young children can only access age-appropriate content on the streaming platform. Current changes include a refreshed landing page for kids, removing autoplay features from kids' profiles and controls that let parents limit viewing to G- or PG-rated programming. More updates are planned for the future. The Verge (4/24) http://ow.ly/bEqi105qOP5

https://lnkd.in/emkRAzVM Adam Conover talks about how media companies like Time Warner (W.B.) and Viacom (Paramount) thrived on having specialty channels for specific audiences (e.g. Cartoon Network, Animal Planet, Food Network, Comedy Central, etc.), like how the BBC created national radio stations for different audiences/communities - Radio 1, 2, 3, 6 Music, 1Xtra and Asian Network! 🙂❤️📻🎵 Of course, Netflix sees the perfect streaming show like a gourmet cheeseburger, because EVERYONE likes gourmet cheeseburgers (or plant burgers) - hence why our town centres our filled with chains like GBK, Honest Burgers and Five Guys! 😄🍔 "If you've been wondering why the streamers [Netflix, Apple, Amazon, Disney+, etc] have started making generic, common denominator programming choices, I think this is why. They stopped trying to make YOU happy" - e.g. your favourite small music venue 🎫 - "and started trying to make EVERYONE happy" - e.g. Wembley Stadium! 🏟🫤💭 #marketing #advertising #audienceresearch #audiencetargeting #audienceconnection #musicindustry #genres

It's The Master's week at Augusta National Golf Club, but where are people watching it? ⛳ If you tried to tune in yesterday, you noticed the broadcasts vary on time, date, location, AND platform! The broadcast ranges from cbssports.com, cbssports App, Paramount+, ESPN and CBS. It's hard to keep up the post-COVID era of cable and streaming, but i360 knows exactly where to reach your prospective customers and across what medium. Take a look at the results from our nightly i360 Consumer Pulse survey: "How do you watch television these days? Select all that apply" 42% - Cable or Satellite 11.6% - Digital Antenna 36.9% - Streaming Live (YouTube, Fubo, Hulu+ LiveTV, DIRECTV Stream,etc) 70.0% - Steaming Non-Live (Netflix, Amazon, Hulu, HBO Max, Disney+,etc) 1.6% - Other 1.7% - Don't Watch TV

Born as true digital natives in a global entertainment landscape, children today view screens as their primary gateway to media consumption. This shift significantly influences how young European audiences perceive and define the concept of ‘film’, as well as their broader understanding of entertainment. In addition to films, these screens deliver other types of content, meaning children view movies as just another form of content accessed through technology — essentially longer videos available on streaming services, conveniently positioned alongside other apps such as YouTube and TikTok.  These and other findings are part of "Keeping Up With Children as an Audience", a new, first-of-its-kind pan-European study, presented by Rikke Flodin in the opening keynote at the fourth edition of KIDS Regio Forum in Erfurt, Germany. (to be continued)

🚨 🚨 For my connections in streaming media, you don't want to miss this one! Join Thursday's webinar to learn more about a unique approach to live event testing and monitoring!