VIZIO Ads’ Post

🎭✨ How Theatres, Party Services & Themed Events Benefit from Branded Merchandise ✨🎟 Branded products aren’t just keepsakes—they boost audience engagement and extend your brand’s reach. Here’s how different venues can make the most of them: 🔹 Audience Giveaways: Hand out branded tote bags or keychains during intermissions or at the entrance, giving attendees a memorable takeaway. 🔹 Merchandise Sales: Set up stands with branded mugs, plush toys, or beanies—letting fans take home a piece of the show or party. 🔹 Cast & Crew Gifts: Show appreciation with personalised gifts like branded apparel or commemorative items for performers and staff. 🔹 Promotions & Ticket Sales: Use branded items in competitions, giveaways, or as incentives for early bird ticket buyers to boost engagement and sales. 🔹Encourage Social media Sharing (think branded items popping up in audience selfies!). Provide a tangible reminder of the event, linking fond memories to your brand - promoting your brand long after the curtain falls! 🌟 #Branding #Custom #Audience #Theatre #PartyServices #Uniform #Merch #Casting #Event #Entertainment #Brand #Marketing

The success of your event doesn't depend on the ticket sales. It depends on acumen, synergies and the sweet spot between experiential and digital that generates virality. But some ticket sales would be nice. Catch up with the series so far NOW on Channel 4 #DoubleTheMoney

My two favourite worlds collide! Ever wondered how Hendrick's Gin leveraged Samba TV's first party data to amplify their brand awareness and drive purchase intent for their limited-edition gin release? 🍸 Performance Marketing World have written all about it: https://lnkd.in/g4up-3q9 The OG's will know I started my career marketing some wonderful gin brands, so I am very excited about this. #MarketingStrategy #BrandAwareness #DataDrivenMarketing #HendricksGin #AutomaticContentRecognition #TVdata

🚨 🚨 🚨 SELFISH TIP OF THE DAY 🚨 🚨 🚨 The first time I submitted a brief to the student competition of the The One Club for Creativity (called The Young Ones) I did so because I wanted to support the new generation of creatives. I want to give back. Not anymore. Fuck that. Now I do it because I am selfish. The Young Ones output has been consistently amazing. And of course it is nice to give back to our industry, but the reason why I kept coming back to sponsoring this creative competition is not that. The reason I continue to sponsor every year is because I get kick ass ideas for $20,000. That is a total bargain! I would probably pay way more (don't tell them that), but I am a selfish bastard and will continue to take advantage of this opportunity! 😂 By the way, I was there at the award ceremony in NY this year. And I was blown away by the winners of all brands. If I were Duolingo I would definitely bring in some of the students and try to make some of the winning ideas happen. Same for Fanta (The Coca-Cola Company). Same for Diablo (Blizzard Entertainment). Same for Dove (Unilever). Same for Kraft Heinz (they had 2 briefs!). And, of course, same for NotCo. Same for all of them. Even the shortlist of the awards was full of great stuff. Did I say it was just $20k? Just twenty-thousand-dollars. Take my money! I have been selfish enough to run briefs for Burger King (more than once), Popeyes Louisiana Kitchen, Call of Duty, Diablo, and now NotCo. Giving back? Well... That was not my main motivation. In fact, we did partner with some of the young creatives to make their ideas a profitable reality to our brands. This year the One Club will be looking for 10 brands to be part of the competition. The brands that sponsored in 2024 will have right of first refusal. But if you are interested on exploring this, just drop Molly, Jenna or myself an email: fermachado@me.com molly@oneclub.org jenna@oneclub.org Check some of the winners from 2024 here and you will see what I mean: https://lnkd.in/egh9pkT3 #Advertising #Creativity #Marketing

Thanks to Mary Couzin for the superb article in The Bloom Report and People of Play on our work for the past 30 years in the toy and game industry!

September is here and we smell festivities! Festivals hold a special place in our hearts, bringing people together to celebrate traditions, culture, and joy. In the realm of performance marketing, festivals offer a unique opportunity for businesses to connect with their audience in a more engaging and meaningful way. What can be done? *Create targeted interactive campaigns that resonate with the celebratory mood *Offering special discounts *Offering limited edition products *Organizing festive-themed contests *Theme based social media and email marketing *Influencer collaborations How may it impact your business? *Customer loyalty + *Attention and publicity ++ *Sense of belonging among customers++ *Brand image + *Sales + With festivals around the corner, what strategies are you planning to skyrocket your sales? Comment your thoughts below!

When was the last time you TOOK ACTION from a Press Release? Or a Billboard? Consider a shift to your strategy… Founder of MTV has 6.6M eyeballs on him He will be walking & fast talking Billboard Jay and MTV will be repping your brand at a Fall Conference of your choice. (Think NASCAR with a hit of NOS to go fast) Why you and your marketing teams are doing traditional things: • Tried and true • Seems less risky • They’re not any less risky • You’re competing with crowds • Lotta noise in that Messy middle • TradMKTG is way more risky — Drawing a line in the sand — Step into 2025 Economy: • NASS, SMISS, possibly SRS and OSET • Engagements starting at $5K • How is your #conference budget? • What are you committed to thus far? • What is a new Doctor worth to you? • What dinners and events are you holding? Would you like the Growth Wingman — Jameil ‘Jay’ Pendleton™ hyping up and create some FOMO, MTV will promote you • Before / during / after your event. • Jay aka the OG Booth Fairy will wear your branded gear. 360° selling and marketing. The results will be tremendous. WARNING — must be ready to grow. Credit to Gary E Rust for this idea. #performance #affiliatemarketing #thisisPR

It’s been quite the year, as our Amazon Ads team has learned to live and breath all things Twitch in 2024… During my first year with Amazon in 2023, working primarily with endemic electronics brands, advertisers often viewed Twitch solely as a one-stop destination for all things video game related. Nothing more. Ironically, working on the video games team this year has shown me how much more there is to Twitch outside of content that’s exclusive to gamers. It’s live music and DJs, it’s sports and competition, it’s art and creativity, it’s thought leadership and discussion - it’s COMMUNITY that makes Twitch so special and powerful as a vehicle for brands to communicate their messages to the masses. Having trouble reaching the right Gen Z and Millenial audiences? Start by reframing the way you think about Twitch as a media solution.

Beyond the End Zone: Super Bowl's Cinematic Resonance of Sports and Entertainment Super Bowl - The biggest and most significant cultural event in sport, music, and advertising throughout the year. Its unique ability to merge sports, music, and advertising creates a cultural hub annually with a massive global audience.  The success of Super Bowl advertising can be attributed to its substantial captive audience, elevated production values, and widespread social amplification. Brands not only gain visibility during the event but also enjoy ongoing discussions after the Super Bowl concludes. The intense competition extends beyond athletes to include advertisers, celebrities, and music artists, making it a highly significant event. For brands that can afford the advertising costs, being part of the Super Bowl is seen as playing with the top players in the industry. Every year, there is anticipation and discussion about the latest ads and who will create the most exciting one. The planning for these advertisements starts years in advance due to the significant media spend involved. A 30-second spot during the Super Bowl can cost no less than five million dollars and this does not even include the production or celebrity fees. Sources have told CNN that brands spend between $15 million and $50 million for a single Super Bowl commercial with $10 to $15 million spent on talent alone. Celebrities, like advertisers, are keen to be part of this space, contributing to the event's reputation as a significant and sought-after opportunity within the industry. What was your favourite Super Bowl ad this year? #superbowl #advertising #celebrity #partnerships Resonance (Photo credit: Brent Phillips)

Is sponsoring #BBB really worth it? 👁️ The Big Brother Brazil (BBB) is one of the world’s most-watched reality TV shows, attracting millions of viewers daily. This high viewership might justify why many brands, including renowned ones like McDonald's, iFood, Nestlé, and Chevrolet, are eager to sponsor it. However, it raises a question: why do these famous brands invest so much? The answer lies in brand recognition and emotional connection. During prime time on national television, the show strategically places advertisements to linger in the viewer's mind, triggering an immediate desire for the products showcased. Viewers, often relaxing and seeking leisure, might consider ordering from iFood or McDonald's, dreaming of buying a new car, or contemplating other unfulfilled aspirations. The interactive nature of BBB offers a unique opportunity for brands to directly engage with viewers, bridging a connection between major brands and the home audience. This closeness, or the feeling of being part of a favorite contestant's journey, establishes a direct emotional bond. The carefully designed scenarios for featuring sponsor brands immerse viewers in an ideal world where they can envision owning the desired products. For instance, a recent Electrolux promotion, set in a space filled with refrigerators, washing machines, air fryers, and more, gave viewers a taste of how these appliances could enhance their homes. In this 2024 edition, Mercado Livre increased sales on its website by 99% during the second race of the leader of Big Brother Brazil! The value and connection built through the show can translate into unexpected sales. Investing in advertising is about strengthening your brand's image. So, is it worth sponsoring BBB? Definitely. What are your thoughts on this marketing approach? #marketing #advertising #bbb24 #branding #connection #recognition #communication