Vladimir Hanzlik’s Post

Is the online share of #retail sales (aka #ecommerce penetration) converging across different countries around the world? If convergence was taking place, retail sales would be moving online faster for countries with low ecommerce penetration, and there’s no evidence of that in the data! In fact, China’s the country with the highest ecommerce penetration AND the country where retail sales are shifting online at the fastest pace. And yes, if you are wondering, EMARKETER customers can now access ecommerce data (incl. forward looking forecast) for 66(!) countries around the world. Not an official EMARKETER chart (these tend to be forward-looking) - just a test of a hypothesis that I've always been curious about 🤓

Is it me or is it you, ChatGPT? I have spent some but not a tonne of time with GenAI (specifically ChatGPT), so I keep getting surprised in both directions. Sometimes I find it brilliant; sometimes I find it useless. It makes sense to me that as I play with it more I will get a better sense for it and there will be fewer surprises. In the meantime, I’d love to get some advice: How do you know when to give up when ChatGPT insists that it can do something but you just can’t get it to work? * Do you ask a few friends or colleagues to try their luck? * Do you go to (external?) resources or forums to guide you? * What else? Any help for time-pressed / impatient folks would be much appreciated! #genai #chatgpt #help #learning

If you’re in #advertising, #marketing or #commerce and you somehow missed the boat on #retail #media, it’s high time to start paddling. In the US, more ad dollars will be spent on retail media (across display and search) than on the rest of search by 2028, according to EMARKETER.

We’re heading to a world where ecommerce takes up half of all retail spend. * The ecommerce share of retail sales in China, arguably the world’s most advanced ecommerce market, is already at 49.6% * If you project the US ecommerce share of retail forward using an S-curve, it plateaus at ~47.5% * The ecommerce share of D2C in US is already at 47.4% (vs. 14.7% for wholesale) #retail #ecommerce #D2C

In case you need some more motivation to keep learning, adapting, and rebuilding your professional skillset, this chart does it for me. Why? Because it makes it clear that it doesn’t take a lifetime for an entire industry to be transformed by new technology. Chart courtesy of Emma Noyes, slightly tweaked from a version put together by Evelyn Mitchell-Wolf and Jasmine Enberg for Shoptalk. #data #analytics #digital #technology #advertising #marketing

Check out my latest lumascape of Commerce technology courtesy of ChatGPT. I'm not quite sure what to make of this 🤔