VML Enterprise Solutions’ Post

Roelant Prins and Martha Stewart on stage at the National Retail Federation Big Show in New York. 🔥Customer-centricity starts with understanding your audience’s needs and wants. That simple! 🔥Audience needs haven’t ACTUALLY changed too much, but how to deliver on them is a constantly evolving art and science. 🔥The level of investment needed to win in the competitive marketing space has skyrocketed. Content married with a really good product helps you cut through. 🔥Omnichannel is an obvious answer to meeting your customer’s needs. Don’t make your operational and technical challenges your customer’s problem. #NRF #adyen #retail #unifiedcommerce

Through direct integrations with publishers Teads has sight of consumers digital reading habits...those familiar with Teads will see this as 'old news', but here is where it gets interesting....we are now combining this with our understanding on the content they watch to create a single profile across multiple screens, unlocking new targeting, measurement & product solutions for our customers. #omnichannel #teads #targeting #measurement

Shout out on this Friday to everyone who is innovating and building orchestrated, end-to-end marketing experiences, delighting audiences across channels to build brand trust and loyalty. It's hard to change how we market now that we understand the marketing funnel, as we know it, is dead. Let's call it a brand trust ecosystem. (Backstory: The marketing funnel was created in 1898 at a time when putting a direct mail piece in someone’s mailbox guaranteed attention, but this isn’t the case today. Some people requiring more effort than others and why building community is at the core of marketing today.) Check out our in depth reporting on the death of the funnel here: https://lnkd.in/e93Qcrzn #brandtrust #community #omnichannel #endtoend #becomelegendary #befarfromtimid #omnichannel #endtoend #customerjourney

As summer kicks off, many brands are already gearing up for the Back To School season. This key shopping season offers a unique moment for brands to own the moment with contextually relevant, omnichannel placements. For your brand, this means: • Elevate Brand Awareness Across Screens: Maximize your brand's visibility across various screens. • Contextual Relevance: Align your campaigns with sports content to stay relevant. • Multi-Screen Engagement: Reach viewers across all devices for a cohesive experience. • High-Impact Impressions: Utilize high-visibility formats in event coverage to capture attention. Learn how to own the moment through a Teads Reachcast with a complete takeover or contextual segment >> https://hubs.li/Q02BqQhL0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #BTS #Backtoschool

Introducing Teads Omnichannel Graph (OG) a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG leverages insights from editorial web environments and connected TV, enabling advertisers to plan, activate, and measure cross-screen video campaigns with unparalleled efficiency and precision. Teads OG enables advertisers to increase brand association and orchestrate campaigns across the glass to achieve optimal objectives. Discover more about Teads Omnichannel Graph and its capabilities here >> https://hubs.li/Q02BSnlj0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Identity #Contextual #IdentityGraph #Linear

Shout out on this Friday to everyone who is innovating and building orchestrated, end-to-end marketing experiences, delighting audiences across channels to build brand trust and loyalty. It's hard to change how we market now that we understand the marketing funnel, as we know it, is dead. Let's call it a brand trust ecosystem. (Backstory: The marketing funnel was created in 1898 at a time when putting a direct mail piece in someone’s mailbox guaranteed attention, but this isn’t the case today. Some people requiring more effort than others and why building community is at the core of marketing today.) Check out our in depth reporting on the death of the funnel here: https://lnkd.in/e93Qcrzn #brandtrust #community #omnichannel #endtoend #becomelegendary #befarfromtimid #omnichannel #endtoend #customerjourney

“Sometimes you make a plan, the plan goes array and then you change the plan.” -Bozoma Saint John 🌈Inspiration chat from Bozoma Saint John at Microsoft Beach at Cannes Lions International Festival of Creativity. That quote applies to every aspect of our lives from personal to professional. It applies to commerce - espcially in the environment we are in right now. Many different sessions this week are about how to test and learn, gather the insights and pivot because nothing is set it and forget it and nothing stays the same in commerce. 💡How are you enabling a test and learn environment in your organization? #commerce #content #digitalshelf #retailmedia #ecommerce #omnichannel

Unlock the untapped potential of your business's engagement strategy. Our team is here to guide yours in seizing every opportunity to boost ROI and drive sales. Schedule a demo with our team today! 🚀 -- #DigitalEngagement #Omnichannel #CustomerSatisfaction #ConverseToConvert

Connected TV (CTV) offers brands exciting new ways to connect with their audiences. In a recent interview with ExchangeWire, Teads UK's Dan Black shares his insights into the state of the CTV space in the UK and how brands and advertisers are embracing the shift in consumer viewing habits. Read more: https://lnkd.in/e8zYytet #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

The #programmatic landscape offers an extraordinary opportunity for the #DOOH segment of an #omnichannel strategy. Just like in the early days of the #openweb, it's crucial to identify the players committed to ensuring brands are showcased in high-quality, certified contexts. In this environment, the role of media owners is pivotal. Don't be dazzled merely by the volume of OTS; instead, assess their value in terms of traceability, pricing transparency, and measurability. In other words, it's not only about how many screens your ads are on, but which ones, at what time, and with what guarantees at the right pricing. We'll discuss this and much more at Wednesday's #ProgrammaticDay. A curated approach to DOOH-indoor is not just a perspective but a necessity for a market that needs to grow without succumbing to speculative risks from those who only aim to sell inventories without proving its worth or without proprietary solutions. See you at #programmaticday. FRAMEN Engage #brandsafety #Dooh cc// Chatwin Enrico Quaroni