Katarina Nordin’s Post

Curious about how Teads leverages #attention as a key driver of brand success, particularly in #omnichannel and #cookieless environments? In a recent Talks with Teads session, Chief Product Officer Rémi Cackel and Global CMO Natalie Bastian discuss practical strategies around attention. Teads Ad Manager's attention measurement, adopted by 20% of campaigns within a month, is a key highlight. Delve into Remi's insights in the full interview here: https://lnkd.in/dtJZTusV #TalksWithTeads #AttentionMetrics #BrandSuccess #Innovation #Media

The overwhelmingly positive feedback from our presentation at the Target Edition of Excellence in Ecommerce has led us to make it available to a wider audience!   Join Tim Stocks, ecommerce industry expert from Analytic Index, as we take a deep dive into how to win on Target's Digital Shelf.   Topics to be discussed in this webinar: ✅ A walkthrough of Target's Digital Shelf ✅ How to rank higher on Target.com by understanding retail search algorithms ✅ A deep dive into the magic equation for winning Target's Digital Shelf ✅ How to gain access and leverage best-in-class shopper and category intelligence for Target Register today: https://lnkd.in/eznm2bDV #target #digitalshelf #ecommerce #retailmedia #omnichannel #retailsearch

It might just be the brands that are playing catch-up, not savvy consumers. 🏃♂️👀 You want the basics: top-notch product, service, and price. ✨💸 With e-commerce breaking down borders, your choices are endless. 🌍🛒 When overseas retailers set the standard high, we all expect nothing less. 📈🏆 The bar's higher. It's not just a leap; it's the new norm. 🚀 So, are new retailers the new benchmark? Looks like it. 🆕📊 And the real question: Is your business sprinting or still tying its shoelaces? 🏁👟 Stay ahead or play catch-up – the choice is yours. 💪 #omnichannel #omnichannelstrategy #itworks #customerexperience #consultancy

Last year's research on digital advertising penetration and consumer shopping behavior (online and offline) provided a solid foundation for our strategies. 🚀 Digital Ad Penetration: Significant growth in reach and effectiveness. 🛒 Consumer Behavior: Seamless integration of online and offline shopping experiences. These insights continue to guide our clients in navigating the evolving digital landscape. #DigitalAdvertising #ConsumerBehavior #2023Data #Strategy #Marketing #Ecommerce #Omnichannel #ClientSuccess

Digital transformation is reshaping consumer expectations faster than ever. As #brands embrace new #technologies and #omnichannel #strategies, the focus shifts from transactional to experiential marketing. How are you adapting to meet the evolving demands of today's digital-savvy #consumers? #DigitalTransformation #CustomerExperience #MarketingTrends

🔊 Key stat: Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the #US, #France, #Germany, and the #UK face when using #retailmedianetworks media networks (RMNs), according to an August 2023 #DoubleVerify study. We forecast #omnichannel retail media #adspend will grow 28.6% this year to reach nearly $60 billion. Retailers will also need to forge partnerships, like #walmartconnect ’s partnership with #NBCUniversal, to stay competitive, as noted in our “Retail Trends to Watch in 2024” report. https://lnkd.in/eZjXX7uT

Time to step up and understand your customer’s Channel Preferences! Great insights from our partner Australian Doctor Group, however we need to start listening and acting on these insights. Access may start to decline across all channels if not. Your Customer’s Experience should be a positive tailored experience not a bombardment of information through all channels. Doing it properly saves time and costs, and increases impact. Get in touch with us at Rock8 Science and we can help you change the tide. #omnichannel #uncomplicated #customerexperience

Do you search for the price of a product online before buying it offline? You may fall under the category of “𝘇𝗲𝗿𝗼 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀” A zero consumer is a new breed of shopper, unfazed by channel and unattached to brands, they prioritize value above all else. 𝗞𝗲𝘆 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝗶𝘀𝘁𝗶𝗰𝘀: 👉𝙊𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙨𝙝𝙤𝙥𝙥𝙞𝙣𝙜: They seamlessly switch between online and physical stores for shopping, expecting a consistent experience across both channels. 👉𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙨𝙥𝙚𝙣𝙙𝙞𝙣𝙜: They're frugal in some areas, but are willing to splurge on others. This can be tough on mid-priced brands, as zero consumers might prioritize value or high-end options. 👉𝘽𝙧𝙖𝙣𝙙 𝙣𝙚𝙪𝙩𝙧𝙖𝙡𝙞𝙩𝙮: They are not particularly loyal to specific brands. The rise of e-commerce and easy access to information allows them to compare options and try new products easily. 👉𝙑𝙖𝙡𝙪𝙚 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮: While price is important, they also care about health and sustainability. However, they might not always be willing to pay a premium for these features. #zeroconsumer #retailtrends #consumershopping #omnichannel #marketing

Shout out on this Friday to everyone who is innovating and building orchestrated, end-to-end marketing experiences, delighting audiences across channels to build brand trust and loyalty. It's hard to change how we market now that we understand the marketing funnel, as we know it, is dead. Let's call it a brand trust ecosystem. (Backstory: The marketing funnel was created in 1898 at a time when putting a direct mail piece in someone’s mailbox guaranteed attention, but this isn’t the case today. Some people requiring more effort than others and why building community is at the core of marketing today.) Check out our in depth reporting on the death of the funnel here: https://lnkd.in/e93Qcrzn #brandtrust #community #omnichannel #endtoend #becomelegendary #befarfromtimid #omnichannel #endtoend #customerjourney

In business, trust is everything. Around 86% of customers steer clear of brands they don't trust. Unfortunately, many brands miss the mark when it comes to responsiveness. Frustration sets in when customers can't reply to mobile messages quickly or face delays in social channels. The solution? Businesses must adapt by offering customer care and support across all communication channels. You can build customer trust by prioritizing responsiveness, efficiency, and personalization. Let's delve into the strategies for doing just that. #omnichannel #customerjourney #acmetel