Vodafone Idea Limited’s Post

#US-based #streamers have been adjusting their catalogues over the past year, resulting in some notable shifts in the amount of #content carried by key players. Sharing his insights with Television Business International, Senior Principal Analyst Tim Westcott dissects the #data to pull out the key findings. Read his analysis here to learn more: https://lnkd.in/gxq6F8an #media #entertainment #streaming #onlinevideo #SVOD #AVOD

Attention Netflix subscribers! Frustrated with facing yet another paywall on restricted content? Join the discussion on the recent article from The Mirror about how Netflix customers are feeling left livid. Share your thoughts on this hot topic and let's talk about the future of streaming services. #Netflix #Streaming #Paywall https://ift.tt/JxB7DFk

With increasing competition and changing consumer preferences, streaming platforms are constantly innovating to capture and retain viewers' attention. Netflix remains a dominant force, leveraging its extensive library and original content to stay ahead. However, the emergence of Disney+ as a formidable competitor showcases the power of franchise-driven content. As the industry matures, we’re seeing strategic moves such as ad-supported tiers and international expansion to tap into new markets and revenue streams. This dynamic environment not only benefits consumers with more choices but also presents exciting opportunities for marketers and content creators. #Streaming #StreamingWars #DigitalMedia

Disney+ plans to launch new linear-TV-like channels with Star Wars or Marvel shows, according to a report from The Information. But don’t call them FAST channels, because considering the Disney+ subscription price, they wouldn’t be free. First things first: IndieWire went straight to the source, a spokesperson for Disney’s streaming business, to inquire. The spokesperson declined comment. Shoot. So then we went straight to the guy who coined the FAST acronym — it stands for Free, ad-Supported Streaming Television — for his opinion on the report. Alan Wolk has been yelling (OK, strongly suggesting) at SVOD (Streaming Video On-Demand — not Wolk’s acronym) services to roll out preprogrammed channels for years now. It’s FAST without the free; it’s broadcast and cable TV without the cord. Programmers set a 24/7 schedule of owned and licensed content, one after another in whatever order, and they will come. Who’s “they”? Folks who don’t want to go fishing for the perfect series or film. Bring them a good stream (on a good theme) and watch the advertising revenue pile up. Thank you for this Tony Maglio, M.S. (Journalism), MBA!

Some great intelligence from Deadline Hollywood in their piece, "FAST Platforms Had Bigger TV Share Than Many Premium Streamers Once Again In June — What Is Driving Their Success?" The question remains, where is the cashflow for the abundance of #FASTchannels? What is happening with the fill rates on these platforms? Why am I seeing that "I still got it! I told you she'd pick me first!" Charles Barkley spot and the one featuring the cast of #Suits from T-Mobile? Repetition hurts the experience. If #streaming is having a revolution OR a mid-life crisis, we should be doing a lot better than this. The mix is simple: (1) Channels and platforms need compelling content (2) Content must be findable on platforms (3) Platforms must deliver #Advertisers if they insist on owning all inventory (4) Promotional materials must be provided by channels and used by platforms Premium #SVOD is barely 35% of the universe unless it is surrounded by FREE or affordable content. Ashling Digital Inc. #ashlingdigital #programmatic #OTT #streaming #ads https://lnkd.in/ecbCx7NJ

📺 #Netflix's ad-supported plan reaches a stunning 23 million active users! 🚀 Discover how this game-changing #strategy is reshaping the #streaming landscape. Dive into the success story below👇️ #News #TechNews #DesignRush

Discover the power of pause ads with insights from #RGClient VAB (Video Advertising Bureau)! These ads, appearing when viewers pause content on platforms like HBO Max, Hulu, and Peacock, are transforming consumer engagement, with about half of streaming viewers taking action upon seeing them. Dive deeper into this trend and more VAB findings in this recent Marketing Brew article: https://lnkd.in/dgJn9eP7 #RosenGroup #NYCPublicRelations #ClientSpotlight #VideoAdvertisingBureau #VAB #PauseAds

📺 TV is evolving, not dying! At the recent Forward ’24 event, it was evident that streaming has overtaken traditional cable. Ad-supported TV is more profitable than subscription-only, leading to changes in advertising processes like upfronts. Connected TV (CTV) is a game-changer, offering premium content with authenticated audiences. The Trade Desk's partnership with NBCUniversal for the Paris Olympic Games exemplifies this shift. With the deprecation of cookies and rise of retail data, CTV is at the center of a new approach to identity and authentication, benefiting both publishers and advertisers. It's time to embrace this change and write the future of our industry. Every second counts! #TVevolution #CTV #Advertising #connectedTV #programmaticadvertising #programmatic

https://lnkd.in/eW8fTA2u We need only one or two streamers, on which all the #streaming content is shown: in Europe, forget it that consumers will subscribe to several #streamers They are savvy consumers, and will use pirate sites instead, to watch the content they want to watch.

🎥 Understanding the economics of television, or any other mass media relying on advertising to support the substantial costs of production, acquisition, and distribution, isn't all that complex, right? "Now that Netflix will no longer publish its subscriber numbers next year, we know that even the world’s largest streaming business cannot change this equation." says Omar Oakes, The Media Leader It turns out the normal rules of media did apply after all - check out the full article below. #Streaming #TV #Media #Netflix https://lnkd.in/eFXAx5aB