Beware of the Bandwidth Bandits! 🤠
🤠 Beware the Bandwidth Bandits! It's 2024, yet the majority of new customers we speak to only have 1Gbps (or less!) in their offices. That's wild - we standardised on 10Gbps *as a minimum*, and are still the only network with 25Gbps and 100Gbps as standard offerings. 🤓 There's a serious point behind all this - for years, service standards have been a low priority for most providers; it's not an area worth differentiating on. Delivery times are terrible, customer support is poor. SLAs are ridiculously bad, and even if you make a claim, in most cases you can't even get one month's service fee back for a major outage. Instead, providers have seen price and bandwidth as the only two variables upon which to compete. Decades of doing this has created an entire market of customers, trained to simply think in terms of £ or $ per Mbit. How much bandwidth do you want? Nah, you don't need that much. How about 500Mbps? It's 5% cheaper. And then we can up-sell you more bandwidth before the contract runs out. The best part? I costs us *exactly the same*. This is the cycle we set out to try and break. We have endless customers who tell us that they "don't need 10Gbps". It's wild. Firstly, they probably do need more than 1Gbps - after all, many of them have that kind of bandwidth at home, let alone in an office with 100+ people. But secondly, when was the last time you told the car dealer that you "didn't need" a car that can do 120mph, or your pushed the laptop back across the counter because "it has too much storage"? All technology eventually achieves abundance. Bandwidth in enterprise WAN connectivity has been that way for a long time now, but the bandits don't want you to know that. It's bad for business. If you care about fairness (we *really* do), and you care about having ample capacity for whatever the future throws at you (more video conferencing, anyone?), we're ready to help. Not only do we *insist* that all of our customers have more bandwidth than they "need", but we also care about being a pleasure to deal with. We have 400 people with an average age of 28 (still older than the average age of the team that landed man on the moon, by the way), we're a Sunday Times Best Place to Work for 2 years running *and* we're still the most competitive high-bandwidth provider in London. We do all that (because let's be honest, it should have always been that way), and then also guarantee you a fixed price for life (even outside of the initial 12 month contract term - remember how I said technology is deflationary?). Finally, we back it up with the industry's best SLA. Outage of more than 4 minutes? Automatic compensation kicks in. And I'm proud to say that we are the *only* network that provides automatic compensation to business customers. If that outage lasts more than 24 hours, we give you a massive 2 months credit too. It's an expression of the fundamentals: we believe in fairness, and quality. DM if you'd like to connect with me or the team!
