VP Media Solutions’ Post

How fast is FAST?

In today’s digital age, streaming TV has become a prime platform to connect with your target audience in a more personalized and impactful way. With consumers spending more time streaming, there’s no better opportunity to get your message in front of the right viewers at the right time. Whether you’re looking to build brand awareness, drive traffic, or increase sales, streaming TV advertising can help you achieve your goals. Let’s explore how this dynamic platform can work for your business! 📩 Ready to make a move? Contact me today to start your streaming TV advertising journey and reach your customers where they are watching. #StreamingTV #DigitalMarketing #APG #marketingbyPat

Before tackling the Christmas turkey or vegan versions, I’ like to share a thought about the future of our Multiplatform TV industry. During our recent egta webinar with GroupM with Kate S. on forecasting ad spends for 2025, we examined the evolving dynamics of linear TV and streaming revenues. The graph below (Q1-Q3 2024) highlights a crucial point: a profitable future for the video and broadcasting industry is about finding the right balance. For some companies, like Netflix and YouTube, the focus is for evident reasons entirely on streaming. For others, like TF1 and Fox, linear TV remains the dominant revenue driver. The key takeaway? There’s no one-size-fits-all strategy. The optimal balance depends on your company’s market, competition, and positioning. As we move into 2025, it’s clear that success will hinge on leveraging the strengths of both linear and streaming revenues in a way that aligns with your unique business model. 🎥 egta members can watch the webinar recording here: https://lnkd.in/dM4SeVjA What’s your take on this balancing act? Let’s discuss in the comments! #Broadcasting #Streaming #AdSpendForecast #MediaIndustry #LinearVsStreaming #FiguresQ1_Q3_2024

While overall time spent with Connected TV (CTV) continues to grow, time spent with advertising on TV still largely comes from watching live linear TV, including streaming through Pay TV apps.

Here's a TV trend worth watching. In Q1 2025, live linear streaming will match streaming's share of TV impressions at 18%. Viewers aren't giving up linear content. They're just finding new ways to watch it. “Linear streaming" refers to live linear content accessed through a streaming platform. This could look like catching the game through YouTube TV or streaming the news via Hulu Live. Same national ads. Different delivery method. Combined with traditional linear, this trend means 83% of TV impressions are still linear programming. And consumers regularly switch between traditional TV and streaming platforms to consume their favorite content. It's one more reason why the future of TV isn't about linear vs streaming. It's about reaching your audience wherever they watch. And that might be more linear TV than you expect. TV viewers still spend over 6X more time watching linear TV ads than CTV ads. #TV #Viewership #Data

🔍 Discover the power of streaming TV ads! 📺✨ Did you know that running commercials on streaming platforms is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming ads let you zero in on specific locations and neighborhoods. This means your message reaches the right audience, maximizing ROI while minimizing budget. With streaming, you control where every cent goes, ensuring you get the most bang for your buck. Imagine tailoring advertisements to fit the unique characteristics of each neighborhood. 📊 It's time to say goodbye to the one-size-fits-all approach of network TV. 🌎💡 Embrace the future of advertising where precision meets affordability. Transform your brand’s outreach with the targeted precision of streaming TV. Ready to make the switch? Let's talk strategy! #DigitalAdvertising #SmartAds #TargetedMarketing

FAST (free ad-supported streaming television) offers a lean-back streaming experience for viewers. It’s a streaming experience which typically hosts a much more familiar interface — and has an increasingly more prominent place on consumers’ TV screens. Here are three reasons why viewers are flocking to FAST: 📺 Love for the linear-like experience: FAST often features a traditional TV guide of channels, times, and program schedules. 💸 Reallocating their resources: Consumers are reassessing their spending habits because cord cutting and aggregating subscriptions to streaming services has resulted in little to no savings. 💡 Discovery of niche content: FAST offers viewers programming that’s suited for their interests in customizable categories and channels. Viewers scroll through channels to discover “what’s on,” rather than “what can I find that I might want to watch.” Learn more from Effectv 👇 #EffectvEmp

🔍 Discover the power of streaming TV ads! 📺✨ Did you know that running commercials on streaming platforms is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming ads let you zero in on specific locations and neighborhoods. This means your message reaches the right audience, maximizing ROI while minimizing budget. With streaming, you control where every cent goes, ensuring you get the most bang for your buck. Imagine tailoring advertisements to fit the unique characteristics of each neighborhood. 📊 It's time to say goodbye to the one-size-fits-all approach of network TV. 🌎💡 Embrace the future of advertising where precision meets affordability. Transform your brand’s outreach with the targeted precision of streaming TV. Ready to make the switch? Let's talk strategy! #DigitalAdvertising #SmartAds #TargetedMarketing

Is Streaming Fatigue Driving Viewers Back to Traditional Pay TV? As the video streaming landscape continues to transform, an unexpected trend has emerged: a growing number of consumers are making their way back to traditional pay TV. In TiVo’s Q2 2024 Video Trends Report, nearly 32% of subscribers cited content accessibility issues as their main reason for reconsidering canceling pay TV. Explore the blog and unlock more key insights on subscriber behavior, entertainment spending, retention strategies, and more: https://lnkd.in/ghSpVQ7M #TiVo #PayTV #VideoTrends #Research

Television viewing has changed. The majority of U.S. households no longer consume traditional linear TV, and yet advertisers are slow to adapt. According to Roku, U.S. viewers aged 18-49 spent more than 60% of their TV time on streaming, while advertisers spent just 29% of their TV budgets on streaming in 2023. How can we explain this gap between viewership and ad dollars? There are several reasons, but the main one that we focus on solving at Strategus is the complexity of connected TV (CTV) advertising. CTV requires an informed approach, which is why we partner with agencies and brands to provide the expertise, technology, and hands-on resources required to deliver high-performance CTV campaigns with ease. Check out our recent webinar with Alan Wolk to learn more about how the industry is evolving and what advertisers should be doing to stay ahead.  → https://lnkd.in/gp5Y9QDK