Vertex Ventures US’ Post

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From Domenic Perri's introduction to this week's Vertex Angles newsletter (you can subscribe here: https://lnkd.in/gsS3_WPh): "As you may expect, startups and their leaders tend to focus very much on speed: Building a product, achieving product-market fit, ramping up sales and marketing, and bringing on as many customers as they can, as quickly as they can. Generally speaking, this is as it should be, given that a startup’s greatest business advantage is its agility. All of that said, I’ve increasingly come to believe that this kind of velocity isn’t enough. In my capacity leading Vertex’s platform, I get to coach startups through the business development process from their earliest days. And what I see is that those startups that really take off are the ones that take the time to make plenty of friends and partners in their respective markets. It’s a delicate balance. The Microsofts, Amazon Web Services’, and Salesforces of the world generally only take notice of the hottest and most innovative startups. Yet, getting their attention, and making sure your company and product is up to their bar for quality can be a distraction. But the payoff is worth the headaches, in my experience. Building a relationship with those major tech companies can open a lot of doors for a budding startup, from brand-building exercises like speaking at their customer events or appearing on their in-house podcasts, all the way up to formal product partnerships, reselling, or co-marketing opportunities. It’s important to remember that this kind of relationship-building can be a long game – a simple coffee meeting today can lead to an impactful partnership next year. We’ve even seen those partnerships turn into acquisitions down the line. In terms of actually making an impression on a would-be partner, it falls on founders to think beyond their own product and market. Consider instead what I’d call the “better together” story, showing how your team-up would result in a better product experience, happier customers, competitive differentiation, and more revenue for both parties. All of that takes time and focus, which are the two most valuable currencies in the world to any founder. But, to put a really fine point on it: If you don’t put in the work and build those relationships and partnerships, your competition absolutely will." #startups #startupadvice #partnerships #venturecapital You can read more and subscribe here: https://lnkd.in/gUMEgCsM

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