WARC’s Post

Marketing guru Gordon Borrell, CEO of Borrell Associates Inc., sat down with FDS's Shannon Allen recently for a conversation about the advertising trends he's seeing across small businesses. For an inexpensive investment with a high ROI, he says you can't go wrong with OTT/CTV — and we agree! You can hear more insights from Gordon about what small business owners are doing with their advertising in 2025 in the latest episode of Digital Marketing ROWhy?. #DigitalMarketing #MarketingPodcast #ROI

Customers don’t like a hard sell – weaving your product into the ad narrative can increase long-term memorability by 1.4x. For more creative tips, watch this Thinkbox presentation from Media, Marketing & Effectiveness: https://lnkd.in/gDiWz3uf

Don't let Friday the 13th jinx your business growth! 👻 Break the superstition and unlock your company's full potential with effective advertising strategies. At BBP Media, we can offer your company innovative advertising solutions that deliver tangible results. Let's work together to turn your luck around and turn your business into a success story 🍀 Connect with me today to discuss your advertising needs! #BusinessGrowth #Friday13th #BBPMedia

Reason number 1 why marketers need to take using humour in advertising seriously 👇 Making people chuckle drives greater improvement of the business factors your CEO and CFO care most about: value, volume, profit, market share and pricing. It’s a win-win. And this isn’t the only reason. Lynne Deason, Bridget Angear and Bina Edwards shared even more benefits of taking a lighter approach to ad creative in their recent IGNITE talk. Watch the full session ‘Humour: A deadly serious business’ at the link in the comments ⬇️

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Here I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. https://buff.ly/41UJmX9

Are you new to advertising? Don’t worry - you’re not alone! Here are 4 quick facts to help you understand how advertising can work for your business. 💡 Swipe through this carousel to learn how it connects, communicates, and converts. 📈 #AdvertisingTips #SmallBusinessHelp #marketingmadesimple

77th Episode! Let's talk of the options for advertising your business online in 2024

The math that will get you through your first year in advertising.

It’s estimated that brands spent over $750 billion on advertising last year.   Some analysts think that just 6% of this is effective.   If this is true, the industry is in trouble.   This is why our new course is all about efficacy.   Introducing… a.p.e. – Advertising Principles Explained.   Written and hosted by the brilliant Orlando Wood, chief innovation officer of the System1Group.   He’ll cover off such intrigues as…   1. Why you should borrow comms techniques from the Ancient Roman orator Cicero   2. How you should appeal to humans’ two types of attention   3. Where Looney Tunes stories featuring Bugs Bunny can improve your marketing   Join us in September.   a.p.e. is your prime mate for better advertising.   #ApeorDie

Reason number 1 why marketers need to take using humour in advertising seriously 👇 Making people chuckle drives greater improvement of the business factors your CEO and CFO care most about: value, volume, profit, market share and pricing. It’s a win-win. And this isn’t the only reason. Lynne Deason, Bridget Angear and Bina Edwards shared even more benefits of taking a lighter approach to ad creative in their recent IGNITE talk. Watch the full session ‘Humour: A deadly serious business’ at the link in the comments ⬇️