WARC

Hear from the brilliant minds behind some of last year's most inspiring media work. No doubt we'll be seeing them making more inspiring moves in 2025... Thank you, Alan Vainrub, Esi Eggleston Bracey, Marcela Melero, Adam Gerhart and Brian Lesser 💙 Want to dive deeper into the work that’s setting new benchmarks? Explore the WARC Rankings - your go-to resource for the most effective and inspiring campaigns worldwide👇

We see you GUT São Paulo Sprite Warner Bros. Entertainment PepsiCo #Vietnam EssenceMediacom #Shanghai Congrats on big Media moves in the Rankings, 2025 💫 The WARC Media 100 ranks the world’s most awarded campaigns and companies for media. Our team tracks the results of media award shows worldwide, giving the industry a benchmark for media excellence and allowing marketers to compare their performance with that of their peers. Head to #WARC now and use the Rankings as your roadmap to success 👉 https://lnkd.in/eMvYAiHC

Huge congratulations (felicitaciones) to PHD Costa Rica and Nosotras Women Connecting for taking the #1 spot on WARC’s Media 100 🎉 In Costa Rica, menstrual products were taxed as luxury items, and many girls missed school because of their periods. This campaign set out to change that - and it did. Through public media, PR stunts, social media, and even a WhatsApp group, they convinced lawmakers to pass a menstrual justice bill, making real change for women and girls. This is media at its most potent. Truly a campaign for good. Hear more from Marysela Zamora-Villalobos, Founder of Nosotras Women Connecting, and Alan Vainrub, CEO of PHD Costa Rica, on how they made it happen. #BoldMindsBoldMoves

We're thrilled to launch the Media 100 today. It's the definitive list of the world’s most awarded campaigns and companies for media. We track the results of media award shows around the world, giving you a benchmark for media excellence. Now, use the list as your roadmap to your own media success. Congratulations to all of our #1s. Stick with us this week for lots more from the Media 100. #WARC #BoldMindsBoldMoves

Anna Hamill and John Bizzell are back, which only means one thing. The ultimate media power list is almost here. Which brands, agencies and campaigns set the benchmark for media excellence this year? Find out tomorrow. Stay tuned 👀 #WARC #BoldMindsBoldMoves

Hear from the visionaries behind the world’s most creative companies. Swipe through our carousel to see their insights. Featuring: Debbi Vandeven, VML Alex Schill, Serviceplan Group Brent Anderson, TBWA\Media Arts Lab Liz Taylor, Ogilvy Marcel Marcondes, AB InBev Marco Venturelli, Publicis Conseil Gaëtan du Peloux and Youri Guerassimov, Marcel Mike Dubrick, Rethink Rob Reilly, WPP Wojciech Borowski, McCANN Poland Apple Thank you all for sharing with us. It's the final day of celebrating the Creative 100 here. Next up: Media 100. Launching next week. The link to the complete Creative 100 is in the comments ⬇️

This year, let's celebrate creative progress beyond the #1s 💫 Charting on the Creative 100 is a big deal: The Rankings considers award-winning work from festivals like the Cannes Lions International Festival of Creativity and Effie Worldwide. We give them individual weightings depending on how 'hard' the competition is to win, and how prestigious the award is. In fact, we were just called the EGOT of advertising by WPP’s global CCO. So, let's celebrate bold moves across the Rankings. Congrats to DoorDash, TBWA\Media Arts Lab, McCANN Poland, VML, The Coca-Cola Company, #Argentina.

New on the podcast 🎙️🇫🇷 Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, join WARC's Anna Hamill to discuss Orange's ground-breaking campaign supporting the French women's football team. Congratulations to "WoMen's Football" by Orange, #1 in the WARC Rankings Creative 100. Find links to this episode in the comments ⬇️

What do you get when you put the brains behind an award-winning campaign in one room? Strategy? Chaos? A secret recipe for success? Featuring (L-R): Quentin Delobelle, Head of Marketing at Orange Gaëtan du Peloux, CCO/ CEO at Marcel Youri Guerassimov, CCO/ CEO at Marcel Congratulations Orange and Marcel on your winning collaboration. We're delighted for you (and had a blast editing the video 😍). Watch "WoMen's Football" on the WARC platform ⬇️ #BoldMindsBoldMoves

Stop what you're doing. The WARC Rankings launch today, beginning with the Creative 100 💥 We're talking the very best creative in the industry: #1 Campaign #1 Brand #1 Advertiser #1 Network #1 Agency #1 Holding company #1 Country Congratulations to all of you for charting #1 in the Rankings 👏 Share your congratulations in the comments, where you can find the link to everything Creative 100 ⬇️ Because whether you’re already at the top or aiming for it, the #WARC #Rankings are your ultimate guide to marketing success. ⚽ Tomorrow, we'll share an interview with the brand *and* agency behind the #1 campaign. (It's sublime.) #BoldMindsBoldMoves Orange Marcel Apple AB InBev Ogilvy Publicis Conseil WPP