The future of programmatic report explores key trends and topics set to shape programmatic advertising over the next 12 months. These include transparency and threats to brand safety; signal loss and cookie deprecation; supply chain sustainability; and spending inside and outside walled gardens. The findings in this year's report are based on an exclusive survey of 100 programmatic experts, conducted in partnership with B2B market research specialists NewtonX. If you're a WARC subscriber, read the full report here: https://loom.ly/DiUkoTk Alternatively, you can access the sample report here: https://loom.ly/Ra7_iKY #WARC #BoldMindsBoldMoves #Marketing #Advertising #Programmatic
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Retail #media networks (RMNs) are a hot topic – but what’s fueling their growth? From the rise of #ecommerce, cookie deprecation and the need for first-party data, to the disruption of traditional channels – discover these and more as Abha Singh elaborates on RMNs’ rise and what could truly make them a rage and the future of #advertising. https://bit.ly/3ziH4ae #ConnectedEnterprise #Marketing #MarketingOperations
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The rise of #retailmedianetworks (RMNs) in digital advertising brings exciting prospects, but it's not all smooth sailing. Challenges like inconsistent campaign reporting and talent scarcity must be addressed to capitalize on the projected $45 billion investment by 2023. Learn more https://lnkd.in/dSCQDFja Incisiv Maj Neha Ghai
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Assurance Partner, Information Systems Texas Market Leader, BDO USA LLP
As the economy slows down and ad fraud ramps up, digital retailers are strategizing ways to optimize ROI. Retail TouchPoints offers considerations to help you enhance your marketing campaigns. #Retailers #eCommerce
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As the economy slows down and ad fraud ramps up, digital retailers are strategizing ways to optimize ROI. Retail TouchPoints offers considerations to help you enhance your marketing campaigns. #Retailers #eCommerce
Optimizing Digital Advertising to Deliver Real-world Results
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Want to know how consumers cope with loadshedding during mealtimes? Our latest research conducted in South Africa uncover insights on: The influence of load shedding on preparing meals. How people heat their meals during load shedding. Type of main meals: home cooked, takeaway, supermarket deli or restaurant. Beverage choice with main meals. Daily mood fluctuations. And more. Please feel free to contact me if you would like to see the insights. #FoodRetailInsights #ConsumerBehaviour #ConsumerPreference
Our latest research provides new advertising opportunities for retailers as loadshedding changes consumer purchase patterns. Read more here: https://lnkd.in/dqmA2f5a #research #printadvertising #digitaladvertising #thinklocal
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As the economy slows down and ad fraud ramps up, digital retailers are strategizing ways to optimize ROI. Retail TouchPoints offers considerations to help you enhance your marketing campaigns. #Retailers #eCommerce
Optimizing Digital Advertising to Deliver Real-world Results
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Director of Innovation & Transformation @ BDO International Limited | Chartered Accountant
As the economy slows down and ad fraud ramps up, digital retailers are strategizing ways to optimize ROI. Retail TouchPoints offers considerations to help you enhance your marketing campaigns. #Retailers #eCommerce
Optimizing Digital Advertising to Deliver Real-world Results
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As the economy slows down and ad fraud ramps up, digital retailers are strategizing ways to optimize ROI. Retail TouchPoints offers considerations to help you enhance your marketing campaigns. #Retailers #eCommerce
Optimizing Digital Advertising to Deliver Real-world Results
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In partnership with EMARKETER, we surveyed over 300 advertisers and retailers to understand their perceptions and attitudes toward off-site advertising. 🧠💡 The result? An exclusive white paper with the essential insights and analysis you need to elevate your retail media strategy. 📈🛒 #retailmedia #retailmedianetworks #adtech #digitalmarketing #advertising #offsiteadvertising https://hubs.li/Q02q9L2Z0
How Off-Site Advertising Can Lead Retail Media's Next Big Growth Phase
resources.triplelift.com
