Wardah Mushtaq’s Post

Learn from the best and read this amazing piece where you can dive deep into the topics that are buzzing lately by DTC brands! Let us know what you feel about it

Exploring the insights from DTC retail leaders: From Casper's sleep innovations to Glossier's beauty revolutions and Crocs' comfort-forward fashion, the landscape of direct-to-consumer retail is ever-evolving. These brands not only changed how we shop but also how products are marketed and sold directly to us. Dive into the strategies that propelled them forward, their unique challenges, and what the future holds for DTC retail. An insightful read for marketers and entrepreneurs alike looking to understand the pulse of modern retail. #DTC #RetailInnovation #MarketingStrategies https://lnkd.in/gx5Yx3ga

It's fascinating to see how retailers are adapting to the constantly changing marketplace. From leadership changes to shifting strategies, the retail landscape is evolving. Some brands are entering the wholesale market, while others are focusing on their online presence. DTC brands are opening physical stores while others are expanding internationally. Despite these changes, reaching new customers and adapting to the retail landscape remain key challenges for DTC brands. These takeaways raise important questions for businesses: How are your decisions being impacted in this current moment? How can you quickly adjust and evaluate the confidence in those decisions? What's your time-to-decision process, and how can you accelerate with confidence? This is simple in thought and tough in execution... however, the juice is worth the squeeze. Retailers need to bring more people together on the same current data, need to collaborate quicker on unified data streams and processes, and need to create direct lines of communication to Executive teams calling the next moves. What are your thoughts on the future of DTC brands? Share your insights in the comments. #DTC #retail #ecommerce #business Read more here: https://lnkd.in/g7UDEvUh

🇨🇳 Shein under Fire for Gray-Market Tactics. Shein's marketplace is bustling with big-name brands, but there's a catch: many, like Hoka and Paul Smith, are gray-market goods. They're genuine but sold without brand authorization. This practice, while not illegal, clashes with brand equity and may affect Shein's brand partnerships. Deep dive 👇 1️⃣ The Gray Area 🧐 Shein's platform showcases items from brands like Hoka and Paul Smith, labeled as "100% authentic". However, these brands deny any official partnership with Shein, indicating a gray-market operation. Gray-market goods are legally produced but distributed through unapproved channels. 2️⃣ Brand Dilemmas 🤔 This gray-market presence poses challenges for brands concerning control over distribution and maintaining brand reputation. For consumers, it raises questions about warranty and support for these products. 3️⃣ Marketplace Dynamics 🌍 Shein's strategy involves recruiting third-party sellers to offer diverse products globally. Sellers must adhere to Shein’s policies, including anti-counterfeiting measures, but gray-market items still find their way onto the platform. 4️⃣ Brands' Reaction 🚫 Brands like Crocs have taken steps to counter gray-market sales, impacting their revenue but potentially safeguarding their brand integrity. This highlights the complex decisions brands must make in responding to unauthorized sales channels. 5️⃣ Looking Ahead 🔮 As Shein continues to grow and attract brands to its marketplace, the issue of gray-market goods remains a significant point of discussion. The company's handling of this challenge could shape its future in the competitive e-commerce landscape. ❓ What impact can Shein's gray-market have on the marketplace in the long term? Should they rather have more expensive but "oryginal" goods? #Shein #GrayMarket #Ecommerce #strategy

The fine balance brands must navigate between DTC and wholesale directly affects the market presence and diverse consumer interactions. Improvements in measurement, in-store engagement, and overall impact allow brands to prioritize growth digitally while investing in more immersive retail opportunities. #DTC #OutdoorBrands #BrandGrowth

Trend Alert! 🔥These are the hottest Direct-to-Consumer (DTC) brands to watch in 2024 across beauty, home, and apparel! 🛍️🏡👗The original DTC playbook is changing, and young brands are finding new ways to connect and resonate with customers. The insights in this article are for anyone navigating the ever-evolving landscape of DTC. From innovative strategies to emerging brands, it's a glimpse into the future of e-commerce! 🌐👨💻 Ready to stay ahead of the curve? Check out the full article here: https://lnkd.in/gTadvjEZ 📖💡 #DTC #ECommerceTrends #10XCrew 

Two decades ago, brands like J.Crew dominated the U.S. market. Creative designers developed products and consumer tastes were largely dictated by store inventory. Fast forward to the present, and the situation is vastly different. Today, consumers now discover trends on platforms like TikTok, YouTube, and Instagram. They expect retailers and brands to offer these trending products before the trend fades. Unfortunately, many traditional retailers are yet to adjust to this new reality. Most still plan their inventory 6-9 months in advance of the products becoming available for sale due to the nature of retail. Companies like H&M and Zara have grown into multi-billion dollar businesses by responding swiftly to trends and reducing this delay to just a few weeks. These brands leverage agile manufacturing and emphasize testing. They first test small quantities of inventory before investing in larger production runs. However, even these businesses are being disrupted. Brands like SHEIN and Temu are leveraging DTC shipping from factories to reduce the delay to mere days. This shift in business model benefits consumers by providing them with the products they desire more quickly. It also relieves retailers of the burden of handling massive, slow-moving inventory. The result is rapid growth, improved profit margins, and a fundamentally new retail model. It's clear that retailers of all sizes must adapt elements of this strategy or risk being outcompeted by these more agile contenders.

RetailWire looked into the future of DTC retailers, highlighting key trends and case studies of brands like Allbirds, Warby Parker, and Dollar Shave Club. 5 key trends in the DTC sector: 1/ 𝗦𝗵𝗶𝗳𝘁 𝗶𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗮𝗻𝗱 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: The rise of the internet and e-commerce has transformed consumer behavior, leading to a surge in DTC brands across various industries. 2/ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: Brands like Allbirds, Warby Parker, and Dollar Shave Club have achieved remarkable success but also faced hurdles like declining sales, stock value drops, and strategic shifts. 3/ 𝗧𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: DTC brands have leveraged personalized marketing and targeted campaigns to optimize audience reach and boost engagement. 4/ 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: The DTC landscape has evolved, with increased competition and higher advertising costs. Brands are now exploring multiple sales channels and revising their strategies for sustainability. 5/ 𝗕𝗶𝗴 𝗿𝗲𝘁𝗮𝗶𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝗲𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗗𝗧𝗖: Major players like Nike and Levi’s are increasingly focusing on DTC, balancing it with traditional wholesale channels. 🔮 And the road ahead for DTC brands? ➡️ The future of DTC brands hinges on their ability to adapt to market changes, identify target audiences accurately, and offer unique value. ➡️ With the landscape becoming more competitive, DTC brands must innovate and possibly integrate physical retail aspects, like pop-up stores, for longevity. The DTC sector's evolution is fascinating, reflecting the changing dynamics of consumer preferences and market strategies. It's a space that continues offering immense growth and innovation potential. 🔗 Here’s the full article for deeper insights: https://lnkd.in/gGx473sS #DTC #DirectToConsumer #retail 

The need to shift DTC strategies is a lesson in learning from past examples. Prioritizing consumers at each step, brands are leaning toward practices that include them more in the process for growth that's led by retention, profit, and an increase in sustainability. #DTC #Retail #FashionBrands #Consumers

Over the past 10 years the assumption that a native DTC brand could focus entirely on e-commerce and still grow has been heavily challenged. The original DTC companies that revolutionized how brands engage with end consumers have launched physical stores and moved into other channels (Harrys, Warby Parker, Allbirds). Other brands like Glossier who initially avoided wholesale channels are now seeing tremendous volume through partners like Sephora in addition to their own brick & mortar and ecomm channels. We've even see large brands like Nike pivot to a DTC e-commerce focus for a short period but ultimately renew partnerships with retail partners like Foot Locker. As the market continues to pursue an omnichannel strategy, it is critical for brands to partner with logistics and software providers that can support a multi-node and multi-channel operations. At Stord we've invested heavily in capabilities like Inventory reservations by channel, Product listings, Channel specific reporting and SLAs, B2B compliance and more across our OMS/WMS products to drive omnichannel growth. What other trends are you seeing with channel expansion in 2024? #omnichannel #omnichannelretail #oms #ordermanagementsystem