Did you know that Walt Disney's first company went bankrupt, even though he pioneered mixing live action and animation in the 1920s?
And that Universal Pictures claimed the rights to Oswald the Lucky Rabbit, Walt's first comeback character after bankruptcy?
That might be enough to make a person quit.
I recently toured the Walt Disney Family Museum in San Francisco. It focuses on the life of Walt himself, as opposed to the Disney company. Aside from perseverance, the museum also showed me a lesson in scaling.
Eventually, Disney got on his feet with Mickey Mouse. In the 1920s and 1930s, Disney ran a profitable business producing animated short films for a cost of about $30,000 each. That was a lot of money during The Great Depression.
But Walt had bigger ambitions for animation. He wanted to create full-length animated movies, which presented several new technical challenges.
He used his short movies, like "Steamboat Willie" and the Silly Symphonies series, to figure out how to synchronize sound and action, something that hadn't been done in animation. Sound was still new even in live action: "Steamboat Willie" came out just a year after "The Jazz Singer," considered the first full-length movie with synchronized sound.
Technical challenges aside, producing a full-length animated movie would also cost a whole lot more. Initially, Disney estimated that "Snow White and the Seven Dwarves" would cost 10x a short film, or approximately $300,000. The final budget was close to $1.5 million or 50x the cost of a short.
What would a 50x project look like for your organization? What intermediate steps could you take from where you are now toward 50x?
In the 1950s, Walt would go all-in again, this time on creating Disney Land. At the time, he displayed his big-bet mentality when he said, "Why should we let a few little dollars jeopardize our chances. I think this is Old Man Opportunity rapping at our door. Let's don't let the jingle of a few pennies drown out his knock. So slap as big mortgage on everything we got and let's go after this thing in the right manner."
#Disney #Scaling
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