Wasserman’s Post

The strong female presence at the Olympics has sparked optimism for a rise in brand endorsements in women's sports. In this article, Campaign explores why marketers who invest in female athletes now are poised to reap the greatest rewards. Our U.S. VP of Sports & Streaming, Jas Dhami, underscores the importance of maintaining visibility for these athletes beyond major events. Learn more from Jas and why this is a pivotal time for women's sports here: https://lnkd.in/eJAry7Xp

If we want to nurture women's sport we need to help make the case for funding it through sponsorship. Women's Sport Trust are asking brand owners to help them better understand  decision making around brand sponsorship, acquisition and activation across women’s sport. They are trying to get as many brands as possible to fill in a survey to help them get under the skin of how to make it work better for everyone. Please help! The more they get, the better they can help women’s sport to understand brand needs, and to create partnerships that deliver for both sides. Below is the link to the survey. https://lnkd.in/eQDww8hY If you want to know more about Women's Sport Trust https://lnkd.in/e_7x8r3T WACL (Women in Advertising & Communications Leadership ) The Marketing Society IPA (Institute of Practitioners in Advertising) Suzy Levy

Brands need to tackle their women’s sport creative barrier Deloitte predicts women’s elite sports will be worth $1.28bn (£1bn) globally in 2024. The commercial opportunity is huge. Women’s sport is having its zeitgeist moment. Why? Because it’s getting the visibility it always deserved and a female narrative is emerging that women and girls are connecting with. Women’s sport is evolving rapidly, creating relevant, inclusive spaces and communities that women buy into, as players and fans. But we’re not 100% there. From discussions with sport organisations and brands we know there’s work to be done if the industry is going to unlock the big number Deloitte has predicted. There are fundamental questions that need to be answered around how to best secure significant investment, which comes back to understanding the rapidly evolving audiences, what an investable rights package looks like and how to commercialise the communities around women’s sport: https://lnkd.in/eQfrdX5C #marketing #brands #women #sport #biz

Highlighting the immense potential in women's sports, Deloitte predicts a $1.28bn market by 2024, underscoring the need for brands to seize this moment. Having a strong social media strategy is crucial so that brands can break creative barriers and authentically connect with the rapidly evolving audience of women's sports. By celebrating the vibrant, inclusive communities and showcasing the joy and competitiveness of women's sports, brands can create sustainable, era-defining campaigns. Leveraging social media effectively will allow brands to inspire and engage, moving beyond stereotypes and negative narratives to truly elevate women's sports. Do you have the right strategy in place to enable your brand to ride the wave? https://lnkd.in/eCu6Ywf2

The evolving alliances between brands and women's sports are more than just strategic partnerships — they're a reflection of broader societal changes. As we see an increased viewership in women's sports, the alliances athletes are making with brands is reshaping the landscape of the Olympics. Dive into the latest insights on how these dynamics are shaping the future of PR and pushing for more inclusivity and equity in the workplace in this article from PRWeek. https://ow.ly/arBX50SXTRw

Are brands playing it safe with women's sport marketing? From promoting female sports as 'family-friendly' to focusing on obstacles female athletes face, brands have yet to embrace the potential of women's sports. Is it time to move the narrative forward? #sports #marketing #womeninsports

The gender gap in men's and women's football revenue has begun closing over the past 4 years. ➡ ⬅ Part of the reason for this are the consistently positive statistics supporting brand alignment - for instance fans of women's sports are 54% more aware of brand sponsors and are 45% more likely to consider or purchase from a brand sponsor compared to men's sports. We believe that there is more opportunity to create stronger brands in this space that recognise and value women's football as its own experience. Check out the comments below to read our white paper 'Ready for Kickoff! Branding the Women's Game. 👇

This is an insightful post, Cheryl Overton! It really resonates with me, especially as someone who had the privilege of competing as a collegiate athlete in indoor/outdoor track and cross country at the University of Texas at Arlington. 🏃🏾♀️ 🎽 During my time at UTA, I witnessed firsthand the dedication, resilience, and determination that female athletes bring to their sports. However, I also experienced the challenges that often come with being a female athlete, such as limited resources, visibility, and support compared to our male counterparts. Having robust support systems for female athletes is crucial not just for the athletes themselves, but for the entire sports ecosystem. Here are a few reasons why: Encourages Participation and Diversity: By supporting women in sports, we encourage young girls to pursue their athletic passions, leading to greater diversity and representation. This fosters a more inclusive environment that values diverse perspectives and talents. 🌟 Promotes Equality: Equitable support for female athletes helps bridge the gender gap in sports, sending a powerful message about the importance of equality in all aspects of life. This creates role models for the next generation, showing them that they too can achieve greatness in any field they choose. ⚖️ Strengthens Community and Fan Base: Supporting women in sports strengthens the fan base, leading to increased visibility and commercial opportunities. Brands and organizations that invest in women's sports are not only doing the right thing but also tapping into a market with immense growth potential. 📈 Empowers Women Beyond Sports: The benefits of supporting female athletes extend beyond the playing field. Sports teach invaluable life skills such as teamwork, leadership, and perseverance, which are essential for success in any career path. By fortifying support for women in sports, we are solidifying the foundation for women to succeed in all areas of life. 💪🏾 Brands have an incredible opportunity to lead the charge in championing female athletes, creating lasting change, and redefining what success looks like in sports. Let’s continue to advocate for equal support, recognition, and opportunities for women in sports, ensuring that future generations can thrive without limitations. Thanks again, Cheryl, for highlighting this crucial topic. Together, we can create a more equitable and inspiring world for all athletes. 🙌🏾 #Femaleathletes #Womenempowerment #Sports #Brandsucess #Womenwhoareathletes CryoBoost #Frozengirlscb #WomenInSports #Marketing #InclusiveMarketing #GOATs

Great article by 👩🏻💻Mercedes Cardona with the call-to-action brands need to hear- there's never been a better time to align with women's sports. PARITY | A Group 1001 Company can help connect you with over 1100 pro women athletes- what are you waiting for? #letspaywomenathletes #paritynow

My belief in the power of women's sports is no secret, so here today with an especially proud Deloitte moment: Deloitte is working alongside AT&T, Capital One, and Cisco on The Athena Pledge, a new initiative to generate increased brand investment in women’s sports at all levels. The Athena Pledge will do that by serving as a first-of-its-kind goal aiming to advance strategic efforts including media visibility, athlete development, fan engagement, collaboration opportunities, and beyond.     During a well-deserved and long overdue renaissance in women’s sports, this is the kind of purpose-led work needed to close the investment gap in women’s sports and bring about a more inclusive sports industry. And according to a new survey from this collective initiative, this progress isn’t slowing down – 93% of brand decision-makers are optimistic about the future growth of women’s sports and almost all brands currently invested in women’s sports are looking to increase their investment over the next five years.      My thanks to Pete Giorgio, Rachel Miller, Kelsey Underwood, Rebecca Weidler, and Jess Schmitz for leading Deloitte’s participation as a founding member in this important work. Excited by how The Athena Pledge will further advance equality, equity, and empowerment throughout women’s sports!