Water & Music’s Post

The industry has long discussed the concept of the 1,000 fans model, emphasizing the importance of cultivating a community of superfans without limiting their number. In my experience delving into web3 and NFTs, selling a collection of 1,000 meant dedicating yourself to those individuals. It's crucial to break free from this constraint and concentrate on producing compelling content, crafting exceptional music, delivering passionate performances at gigs, and authentically connecting with your audience. Let's shift the focus towards genuine engagement and openness with our fans. #CommunityBuilding #Superfans #Authenticity #musicmarketing

The things I am watching closely in 2025! Superfandom. Shaboozey, D2C, Majors vs. Indies (Music Industry), Ai, and UGC or FGC (Fan Generated Content) (Check out Michael Epstein's newsletter this is a response to. Worth it! https://lnkd.in/eds_Zfnh) Superfandom. Superfans. Big Spenders. I see the buzz leveling out and the majors who were jumping at the chance to capitalize on Superfans are realizing it's less about identification and more about putting in the work to own data, curate experiences, and bring massive value to the consumers (Fans). Superfans want the content, the music, and access to the artist. Artists want to not only identify them but also reach them consistently and without algorithms. Artists know that these fans are their main advocates and nano-influencers responsible for their growth, not random viral content. Superfans want the artist to shift their strategies from always trying to beat the algorithm, get more steams, etc., to a focused effort on their "Day Ones". FGC (Fan Generated Content) and engagement from the artist or other fans will play a major role in this shift. Where those fans come together to do this will be a platform built around community engagement about artists, with the artists, and owned by the artists. Mellomanic (Had to plug, it's my job lol) Shaboozey - Google "Shaboozey" for a tipsy Google effect many have probably missed lol (No you're not drunk lol) It is going be a big year for him, excited to watch his story evolve. EVEN + J. Cole was a win and continues to represent what full Superfan experiences should be like in 2025. Bravo! LFG! Investing in D2C. There are some untapped revenue opportunities for artists, labels, managers, and promoters that will not only benefit their pockets but represent a way to get fans closer to artists beyond just more expensive merch. We are working on some exciting things and can't wait to share! Tunecore, Stem, Distrokid? I don't think the majors are interested in acquiring distribution platforms as much as they are in the services that surround the industry and how those services are at the center of emerging markets. Virgin's acquisition of Downtown Music is a clue into what 2025 will be like for these deals and buzzer-beater moves. Although Virgin got CD Baby as a part of this deal, I don't see it being a major part of the reason for the acquisition. Time will tell or the Industry will! TikTok isn't going anywhere except into the hands of a US company that will keep the platform and its data safe. More than 60% of the platform is already owned outside of China so it's just the optics/technicalities of data ownership and access that is causing the biggest uproar and safety concerns. Banning the platform won't eliminate the problem of the existing user data already owned and utilized by the platform. I can name 5 unicorn-status startups that started with TikTok's user data and armies of creators. What has your attention in 2025?

Did you know that 84% of content creators leverage AI-powered tools in their content creation process? 🎥🤳 Learn more about the latest trends shaping the creator economy in our latest report.👇   

The 2024 Future of the Creator Economy Report is here! Dig in, ya dig?

This is an interesting look at what’s next, beyond the attention economy: +Less is more in a post-attention economy. +Success does not hinge on just having everything everywhere all at once, but rather, selectively publishing the right things, at the right times, in the right places. +Of course, artists need to promote themselves in a variety of places to build and maintain their fanbases. But social platforms have their own interests beyond just being the tools of artists, which can dilute their results. +With streaming, we went too broad; with a fixation on superfans, we run the risk of going too niche. A middle ground which looks holistically at crossovers, opportunities, and ways that artists can offer value to both their core fans and a larger circle beyond them who are interested for adjacent reasons, is a good sized audience to play to. +Artists and their teams would benefit from trying to make a bigger impact while doing less. In a world of endless ubiquity, access, and attention competition, offering something small, impactful, and exclusive – something special for fans – can go a lot further towards building a brand than having a video go viral overnight. #MusicMarketing #FutureOfMarketing #AttentionEconomy #SuperFans

4 Things the Entertainment Industry Can Learn from Music's Digital Revolution Noting the parallels between the two industries, here are some key insights that the entertainment sector can learn from music's resilience in adapting to the digital age. 1. Foster Direct Artist-Fan Connections Musicians have mastered the art of engaging directly with their audience through social media and platforms like Bandcamp. The entertainment industry can double down on talent creating personal brands and connecting authentically with fans. For example, creating behind-the-scenes content and exclusive experiences on rising star platforms like Roblox where they can leverage social media for real-time interaction and feedback. 2. Harness Data Analytics for Content Creation The music industry uses streaming data to inform everything from tour locations to song structures. Entertainment can similarly analyze viewing patterns and preferences to guide content development and identify emerging trends and niche markets. 3. Adapt to Shorter Attention Spans With the rise of TikTok and short-form content, the music industry has embraced brevity. Entertainment can follow suit by experimenting with shorter formats and episodic content creating easily digestible, shareable clips from longer-form content to hook viewers quickly. 4. Embrace Collaboration and Crossovers The music industry thrives on collaborations and genre-blending. Entertainment can foster partnerships between different types of content creators and explore crossovers between traditional entertainment and digital influencers creating multimedia experiences that blend various forms of entertainment. The key lies in embracing change, prioritizing fan engagement, and remaining agile in the face of technological disruption. #MusicIndustry #EntertainmentBusiness #DigitalTransformation #FutureOfEntertainment #MediaInnovation

The second edition of the Future of the Creator Economy report is out - so it is officially both a trend and a report ....... and yes, it is a really good read!

The 2024 Future of the Creator Economy Report is out now! 💥🎥 Did you know that 84% of creators leverage AI-powered tools in their content creation process, and 80% say that music can make or break their content’s success? It’s more exciting than ever to be part of the creator economy and I look forward to continue empowering creators and artists with valuable tools to help them succeed.🤘

We wrote about how artists can use data-driven strategies and fan engagement to grow their audience and build sustainable careers. In it, we discuss the importance of leveraging platforms and tools to connect with fans, the role of consistency in digital content, and how to turn casual listeners into loyal supporters. #MusicMarketing #FanEngagement #ArtistGrowth #DigitalStrategy #FanFirstMarketing #MusicIndustry 

Based on publicly available data from various sources, the popularity of the music artist named “Staley North Knoxville” with a fan base of 50,857,285 can be assessed through several metrics. Firstly, social media following is a significant indicator of an artist’s popularity. According to data from Social Blade (a social media analysis platform), Staley North Knoxville has approximately 61.3 million total views on YouTube as of March 2023. This figure represents the number of times their videos have been watched in total and provides an insight into their reach and influence. Secondly, streaming platforms like Spotify and Apple Music offer insights into an artist’s popularity based on the number of monthly listeners. As of March 2023, Staley North Knoxville has over 14 million monthly listeners on Spotify alone. This figure indicates that at least this number of users listen to their music each month. Thirdly, chart positions on music charts are another measure of an artist’s popularity. Billboard is one of the most reputable sources for music charts in the United States. According to Billboard’s charts archives, Staley North Knoxville has had multiple entries on various charts such as the Billboard Hot 100, Billboard 200, and others. Lastly, ticket sales for live performances are another indicator of an artist’s popularity. However, specific data for Staley North Knoxville’s ticket sales was not readily available in public databases or reputable sources. In summary, based on available data from social media platforms, streaming services, and music charts, Staley North Knoxville can be considered a highly popular music artist with a fan base of over 50 million people. Authoritative References Used: Social Blade - social media analysis platform (socialblade.com) Billboard - reputable source for music charts (billboard.com) I am the original singer I own hundred percent of my music wrights 💯 I want all the rights to the music have a big catalog of Remote Staley C.E.O. Music Label By Me Tommy Ray Staley Jr. still do