Wavemaker UK’s Post

🧡 We're out of office today   In recognition of World Mental Health Day, GroupM and it's agencies are closed today. This collective pause gives us some extra time to focus on our wellbeing, relax and recharge 🧘   This year's theme, "Prioritise Mental Health in the Workplace", is something we take very seriously, but we know there's always more to do. We're committed to making mental health a priority, not just this week, but every day.   We'll be back as usual on Monday. See you next week!

✨ Tackling skin sins with e.l.f.   It’s been an absolute pleasure working with e.l.f. SKIN, a leading brand of E.L.F. BEAUTY, on its first-ever UK brand awareness campaign.   💧 The ‘Holy Hydration!’ campaign focuses on tackling ‘skin sins’ and highlights e.l.f.’s mission to educate and empower consumers on skincare habits and routines. With insights directly from e.l.f.’s community of 10+million fans, we’ve turned common skincare mistakes into fun, engaging content with actress, Megan Stalter. ❤️ Inclusivity is at the heart of e.l.f.’s strategy, so we collaborated with GroupM Nexus to create a highly targeted, customised solution spanning Advanced TV, Advanced OOH, and Integrated Video to ensure that the campaign resonates with a range of diverse communities.   📺 We activated AI-generated brand and product placements throughout the new series of Channel 4’s Married at First Sight (a first for the category), and we’re also sponsoring the new series of Emily in Paris on Netflix - a first for Wavemaker UK!   🤩 And that’s not all, we’re taking full advantage of the groundbreaking 3D artwork capabilities at The Cube @ Flannels, which is a media first for this site, dominating Tottenham Court Road station, making a splash with wrapped busses across major UK cities, and leveraging Programmatic OOH (prOOH) to drive mass cover.   👏 Massive well done to everyone involved in this brilliant work! 

📢 Heading to Adwanted UK's Future of Media event this week?   If you are, don't miss our Chief Data and Technology Officer, Irin Rahman, on Wednesday at 14:55!   Alongside Reckitt’s Russell Ball, Quantcast’s Ellie Lane, Omnicom Media Group UK’s Sean Betts 🤓, and The Media Leader UK’s Jack Benjamin, Irin will dive into the big digital shifts reshaping media strategies, and how to cut through the noise and distinguish transformation from fad.   Find out more about the session below 👇 https://lnkd.in/eZpdexwz

🎉✨ We've got that Friday feeling!   We’re incredibly proud to share that we’ve been shortlisted for Best Agency Partner of the Year at the Media Week Awards!   This category, sponsored by Reach Solutions, rewards true partnership behaviours, creating and delivering effective work, and embracing collaboration and innovation, all with open and transparent communication.   At Wavemaker, we're dedicated to building strong and collaborative partnerships that deliver unrivalled work, positively provoke, and drive positive impact, so we're really proud of this shortlist.   A massive thanks to our brilliant Wavemakers who build these relationships every day 🧡   Read more here 👇 https://lnkd.in/eimSRkFb

🔮 📺 What does the future hold for TV?    This morning, our brilliant partners at Thinkbox hosted their annual Televisionaries event for our clients. We were joined by industry leaders from Channel 4, Sky Media UK, Netflix, and ITV for a thought-provoking discussion about the evolving TV landscape, emerging opportunities and innovations, and how to drive transformational growth through the channel.   A huge thank you to our clients for joining us, to Thinkbox for making it happen, and to our fantastic speakers Lindsey Clay, Matt Hill, Victoria Appleby (nee Sangster), Kelly Williams, Karin Seymour, Warren Dias and of course our very own Ian Stevens and Elliott Millard!   What an insightful morning 💡

🚨 New work alert We're super excited to see the launch of our first major brand campaign for one of our newest clients, AXA UK, which shines a spotlight on its insurance offering for SMEs. The campaign aims to engage millions of UK sole traders and small business owners by highlighting AXA’s comprehensive support package to help them thrive, from tailored insurance products to a free 24/7 legal helpline and business expertise.   Danila Paraskevas, our Client Lead said: “Using our audience panel, Every Voice, we were able to dig deep into how people felt about the small businesses they knew. The findings highlighted that they viewed them as the foundation and bedrock of creating a local community. This is something we were able to leverage by way of media localisation, thus ensuring AXA’s business insurance offering stands out in the market."   Our media activation will run until mid-November across a range of touchpoints including TV, video on demand, out-of-home (OOH), and radio, alongside digital. 👏 A massive well done to the brilliant teams from Wavemaker, Leo Burnett UK, and Publicis Conseil who brought this campaign to life.    📰 https://lnkd.in/ef4c7zYz

🤝 When creativity meets measurement   Contrary to popular belief, measurement is not the enemy of creativity. In fact, measurement provides the insights needed to refine and amplify creative efforts.   In an insightful article for The Media Leader UK, our Managing Director, Audience Intelligence and Marketing Science, Dominic Charles, and Head of Strategy, Monica Majumdar, delve into this interesting topic on the balance between creativity and measurement.   The brilliant duo argue that when measurement meets creativity, it not only validates creative efforts but also provides a blueprint for future improvements. Drawing on examples from some of our recent campaigns for Danone’s Volvic, Nationwide Building Society, and Morrisons, Dom and Monica explain how understanding audiences, expanding the definition of creativity, and embracing measurement, can consistently drive impactful, scalable, and innovative campaigns that meet client objectives.   Be sure to give the full article a read below 👇   https://lnkd.in/eCPYbS8R

🧐 Looking for the best of the best! Our very own CEO, Kelly Parker will be joining the judging panel for this year's DMA (Data & Marketing Association) UK Awards. Alongside a group of industry experts, they'll be identifying the very best of the best in the world of data and marketing, and we can’t wait to see the incredible campaigns that make the shortlist!   Good luck to all the entrants 🍀

✨Another win in the bag!   We're delighted to share that we won Best CTV Campaign at the VideoWeek European Video Awards for our work with Colgate-Palmolive! 🪥   Showcasing Max White Ultimate as a premium brand, we worked collaboratively with Samsung and The Trade Desk to develop an innovative CTV targeting strategy that ensured our message reached high-value customers who hadn't been exposed through traditional channels like TV.   This was the most-entered category, with very strong competition – testament to the unrivalled work produced by our brilliant team.    Congratulations!