Waverley Care’s Post

"We tell girls a simple story: Get your period around twelve. Repeat every twenty-eight days. Deal with some pain. Have some babies. Then more periods. And then around fifty, your body is meant to politely retire. But it’s never that simple."   It’s our responsibility as men to know the lay of our lady's landscape. Whether it be our wives, or daughters, to know how to have the conversations in the most sensitive, aware, conscious way. To not shame any part of it. To not rear back from it. To not feel nervous about any part of the dialogue. To help the women in our lives feel safe enough to talk about every aspect of it, so we can be the safe place when they need us most.   This video… an incredible shifter in perspective... because every story starts inside a womb. A womb of creation, of inspiration... inside the womb of your mother, and her mother and every mother up the line for all of time. Every hidden drop of blood. Every shameful whisper. Every embarrassing thought. Every apology uttered for being human... ...stops us from sharing these moments and supporting each other. We get to change the conversation by the way we have the conversation. As men. We need more conversations about all of this, wholehearted, unabashed and utterly open. Emotional and human. We need to understand where we come from and the lay of the land so we can support the women in our lives more consciously as the men we know they need... It's time to be everything we can be, for those we love wherever they are on their journey in life. STOP WHAT YOU'RE DOING... ...and watch what's probably the Ad of the Year. The #wombstories campaign for Bodyform, created by AMVBBDO + Framestore and directed by Emmy winner Nisha Ganatra, is a masterpiece of craft and message. Truly, truly, bloody brilliant (pun intended).

"We tell girls a simple story: Get your period around twelve. Repeat every twenty-eight days. Deal with some pain. Have some babies. Then more periods. And then around fifty, your body is meant to politely retire. But it’s never that simple."   It’s our responsibility as men to know the lay of our lady's landscape. Whether it be our wives, or daughters, to know how to have the conversations in the most sensitive, aware, conscious way. To not shame any part of it. To not rear back from it. To not feel nervous about any part of the dialogue. To help the women in our lives feel safe enough to talk about every aspect of it, so we can be the safe place when they need us most.   This video… an incredible shifter in perspective... because every story starts inside a womb. A womb of creation, of inspiration... inside the womb of your mother, and her mother and every mother up the line for all of time. Every hidden drop of blood. Every shameful whisper. Every embarrassing thought. Every apology uttered for being human... ...stops us from sharing these moments and supporting each other. We get to change the conversation by the way we have the conversation. As men. We need more conversations about all of this, wholehearted, unabashed and utterly open. Emotional and human. We need to understand where we come from and the lay of the land so we can support the women in our lives more consciously as the men we know they need... It's time to be everything we can be, for those we love wherever they are on their journey in life. STOP WHAT YOU'RE DOING... ...and watch what's probably the Ad of the Year. The #wombstories campaign for Bodyform, created by AMVBBDO + Framestore and directed by Emmy winner Nisha Ganatra, is a masterpiece of craft and message. Truly, truly, bloody brilliant (pun intended).

"We tell girls a simple story: Get your period around twelve. Repeat every twenty-eight days. Deal with some pain. Have some babies. Then more periods. And then around fifty, your body is meant to politely retire. But it’s never that simple."   It’s our responsibility as men to know the lay of our lady's landscape. Whether it be our wives, or daughters, to know how to have the conversations in the most sensitive, aware, conscious way. To not shame any part of it. To not rear back from it. To not feel nervous about any part of the dialogue. To help the women in our lives feel safe enough to talk about every aspect of it, so we can be the safe place when they need us most.   This video… an incredible shifter in perspective... because every story starts inside a womb. A womb of creation, of inspiration... inside the womb of your mother, and her mother and every mother up the line for all of time. Every hidden drop of blood. Every shameful whisper. Every embarrassing thought. Every apology uttered for being human... ...stops us from sharing these moments and supporting each other. We get to change the conversation by the way we have the conversation. As men. We need more conversations about all of this, wholehearted, unabashed and utterly open. Emotional and human. We need to understand where we come from and the lay of the land so we can support the women in our lives more consciously as the men we know they need... It's time to be everything we can be, for those we love wherever they are on their journey in life. STOP WHAT YOU'RE DOING... ...and watch what's probably the Ad of the Year. The #wombstories campaign for Bodyform, created by AMVBBDO + Framestore and directed by Emmy winner Nisha Ganatra, is a masterpiece of craft and message. Truly, truly, bloody brilliant (pun intended).

"We tell girls a simple story: Get your period around twelve. Repeat every twenty-eight days. Deal with some pain. Have some babies. Then more periods. And then around fifty, your body is meant to politely retire. But it’s never that simple."   It’s our responsibility as men to know the lay of our lady's landscape. Whether it be our wives, or daughters, to know how to have the conversations in the most sensitive, aware, conscious way. To not shame any part of it. To not rear back from it. To not feel nervous about any part of the dialogue. To help the women in our lives feel safe enough to talk about every aspect of it, so we can be the safe place when they need us most.   This video… an incredible shifter in perspective... because every story starts inside a womb. A womb of creation, of inspiration... inside the womb of your mother, and her mother and every mother up the line for all of time. Every hidden drop of blood. Every shameful whisper. Every embarrassing thought. Every apology uttered for being human... ...stops us from sharing these moments and supporting each other. We get to change the conversation by the way we have the conversation. As men. We need more conversations about all of this, wholehearted, unabashed and utterly open. Emotional and human. We need to understand where we come from and the lay of the land so we can support the women in our lives more consciously as the men we know they need... It's time to be everything we can be, for those we love wherever they are on their journey in life. STOP WHAT YOU'RE DOING... ...and watch what's probably the Ad of the Year. The #wombstories campaign for Bodyform, created by AMVBBDO + Framestore and directed by Emmy winner Nisha Ganatra, is a masterpiece of craft and message. Truly, truly, bloody brilliant (pun intended).

"We tell girls a simple story: Get your period around twelve. Repeat every twenty-eight days. Deal with some pain. Have some babies. Then more periods. And then around fifty, your body is meant to politely retire. But it’s never that simple."   It’s our responsibility as men to know the lay of our lady's landscape. Whether it be our wives, or daughters, to know how to have the conversations in the most sensitive, aware, conscious way. To not shame any part of it. To not rear back from it. To not feel nervous about any part of the dialogue. To help the women in our lives feel safe enough to talk about every aspect of it, so we can be the safe place when they need us most.   This video… an incredible shifter in perspective... because every story starts inside a womb. A womb of creation, of inspiration... inside the womb of your mother, and her mother and every mother up the line for all of time. Every hidden drop of blood. Every shameful whisper. Every embarrassing thought. Every apology uttered for being human... ...stops us from sharing these moments and supporting each other. We get to change the conversation by the way we have the conversation. As men. We need more conversations about all of this, wholehearted, unabashed and utterly open. Emotional and human. We need to understand where we come from and the lay of the land so we can support the women in our lives more consciously as the men we know they need... It's time to be everything we can be, for those we love wherever they are on their journey in life. STOP WHAT YOU'RE DOING... ...and watch what's probably the Ad of the Year. The #wombstories campaign for Bodyform, created by AMVBBDO + Framestore and directed by Emmy winner Nisha Ganatra, is a masterpiece of craft and message. Truly, truly, bloody brilliant (pun intended).