WBR Insights - eCommerce’s Post

As we move to a cookieless world, it's critical that you know your customers better by collecting valuable first-party data. But data only has value if it can be activated and applied to all facets of your marketing. Get insights from Epsilon's Ben Foulkes and other industry experts in the eTail EU Playbook 2024.

🥂❌ It may be a dry January for some, but you can spice up your midweek reading by unlocking the complete guide to the eCommerce industry in the coming 12 months with the eTail Europe 2024 Playbook. In collaboration with our wonderful sponsors Constructor, CoinBridge by Nayax and Epsilon, we have taken a deep dive into some of the key challenges and solutions in eCommerce, including: Customer Data in 2024: Life After Cookies, Optimising Data Collection and Building Long-Term Loyalty 🍪 With the impending removal of third-party cookies, the methods in which customer data is collected must evolve, and that journey will be a key challenge for retailers going forward. And, in the face of intense industry competition, inflation, and rising living expenses, customer data should serve as the cornerstone of retailers' loyalty-building initiatives. 🍪 Bridging the Gap Between Loyalty and Payments ⭐Customer loyalty is crucial for retailers looking to thrive in an increasingly competitive market. Loyalty programmes have emerged as a powerful tool when it comes to cultivating loyalty by offering a value exchange that goes beyond just price competition. Customers have come to expect them, and 74% of the respondents to our survey are offering some sort of loyalty programme, with points/rewards programmes the most popular type.⭐ 🤖The eCommerce industry is rapidly evolving, with a clear focus on customer-centricity. Providing existing and potential customers with an exceptional experience that keeps them coming back requires eCommerce teams to be equipped with sufficient data intelligence. Our research reveals that brands are looking to invest in solutions ranging from content management systems and content creation tools to behaviour recognition tools and AI for personalisation over the next three years.🤖 Now, don't just scratch the surface by reading this post, uncover what your peers are REALLY focusing on in 2024 by getting your free copy of the eTail Europe 2024 Playbook by clicking below.👉 #eCommerce #eCommerceInsights #Insights

A lot of thought and care goes into choosing the topics and themes for all of our reports, and it was no different when producing the eTail Europe 2024 Playbook. That being said, we would love to share with you the themes for the report, plus a sneak peak of what to expect!   🍪Customer Data in 2024: Life After Cookies, Optimising Data Collection and Building Long-Term Loyalty   With the impending removal of third-party cookies, the methods in which customer data is collected must evolve, and that journey will be a key challenge for retailers going forward. Existing processes will need to be adapted and new techniques developed.   🌠Bridging the Gap Between Loyalty and Payments   Customer loyalty is crucial for retailers looking to thrive in an increasingly competitive market. Loyalty programmes have emerged as a powerful tool when it comes to cultivating loyalty by offering a value exchange that goes beyond just price competition.   🤖The Future is Bright: Product Discovery, AI and Merchandising   The ecommerce industry is rapidly evolving, with a clear focus on customer-centricity. Providing existing and potential customers with an exceptional experience that keeps them coming back requires ecommerce teams to be equipped with sufficient data intelligence. Technologies and tools that can facilitate this are continuously improving and becoming more sophisticated.   👉So, what are you waiting for? Uncover the findings of the hottest topics facing the industry this year by getting your free copy of the eTail Europe Report by clicking below.   #eCommerce #eCommerceInsights #WBRInsights   

🌠How can retailers boost customer loyalty? Find out in Part Two of our eTail Europe 2024 Playbook!   🚀 Customer loyalty is crucial for retailers looking to thrive in an increasingly competitive market. Loyalty programmes have emerged as a powerful tool when it comes to cultivating loyalty by offering a value exchange that goes beyond just price competition. Customers have come to expect them, and 74% of the respondents to our survey are offering some sort of loyalty programme, with points/rewards programmes the most popular type.   📈 For organisations without a loyalty programme, data collection to optimise engagement across channels remains a significant challenge. This underscores a key advantage of loyalty programmes - the ability to gather valuable customer data.   💡 The effectiveness of a loyalty program hinges on identifying the right format that aligns with customer preferences and purchasing patterns. For retailers with frequent low-value transactions, a points system can be effective, provided redemption opportunities are readily available. For others, a one-time cashback or an enhanced membership experience may be more suitable. The crux lies in ensuring customers perceive tangible value in return for their loyalty.   ⭐ High customer satisfaction, engagement, and loyalty are the primary objectives of organisations with loyalty programs. A massive 92% of these organisations believe that expanding redemption opportunities would positively impact their programme's performance. In a saturated loyalty program landscape, differentiation is essential for success. When implemented effectively, loyalty programs can be a powerful tool in building enduring customer relationships.   👉 Find out exactly how eCommerce leaders in Europe are enhancing customer loyalty by checking out our eTail Europe 2024 Playbook. Get your free copy below!   #eCommerce #eCommerceInsights #WBRInsights 

We’re  excited to share Starshipit’s 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝟐𝟎𝟐𝟒 – a comprehensive report that delves into  the key trends shaping eCommerce shipping and fulfillment today. The report unpacks strategies employed by top retailers, as well as expert insights from key players like Sendle, on how to deliver even better shipping experiences. #shippingaustralia #shippingtrends Download the FREE report here  👇👇👇 https://lnkd.in/gF8Vs72N

How can e-tailers minimise the costs and maximise the benefits of their #returns process? We recently hosted a fascinating webinar in partnership with ESW to find out – watch here: https://lnkd.in/eRSGr9h6   Return rates are rising all over the world, heaping extra costs and strains on e-commerce businesses. The challenge for e-tailers is to keep customers happy without compromising their profitability – something that’s getting harder as shoppers get pickier about the returns policies they’re willing to accept.    In our latest webinar, Mastering Returns: How Brands and Retailers Can Succeed in the Customer-centric Era, we highlight the growing trends and emerging strategies that businesses can capitalise on to get ahead.    Join me, Nick Cranney, and our host Gary Tervit, as we discuss how e-tailers can leverage their returns process to spark customer loyalty, reduce operational costs and ultimately improve profitability.   It’s packed with plenty of tips and insights - click the link above to watch for free.

Did all of your 4th of July product orders ship out on time? Or did you lose profits by expediting shipping when it could have been avoided? Etail's intelligent integration platform connects your entire ecommerce ecosystem so you can optimize to reduce shipping costs and maximize profits on every order. Learn more here: https://lnkd.in/gafJra2x Etail wishes you a happy and safe Independence Day! #HappyIndependenceDay #4thofJuly #eCommerce #ecommerceoptimization #ecommerceoperations #orderfulfillment #OrderManagement #supplychainsolutions #supplychainmanagement #supplychainoptimization #CustomerSatisfaction #EtailSolutions

🛍️Are you attending eTail Connect? Starting tomorrow, our team will be meeting with the UK's top retailers to discuss how to engage shoppers more effectively throughout the customer journey to build brand loyalty and drive sales. If you're attending, meet with our team to learn how to reach your customer engagement goals with data-driven personalization.🎯 Learn more about the event here: https://lnkd.in/eXUGYBSH #eTailConnect #retail #digitalmarketing

It is often believed that investing in e-commerce service providers is a waste of money. In reality, e-commerce services are tailored to perfectly fit your business requirements, ensuring that you only invest in what truly matters. Don't let misconceptions hold you back, Discover eTail Services which is affordable with customized e-commerce solutions today! #EcommerceMyths #TailoredSolutions #SmallBusinessSuccess

Ever wonder what incentives ecommerce consumers REALLY want from online sellers & retailers? So did we! Proud to share our new research report "Coupons, Discounts & BOGOs (Oh My!): How incentives drive ecommerce consumers to purchase, return, and recommend," produced in partnership with Ascend2. Learn more about it and download it for free today! (link in comments)