WBRZ-TV’s Post

In case you are interested

In case you are interested

👇🏼That part. The amount of times I had to literally make something out of nothing in mere seconds, all without breaking a sweat... in front of millions. And my mistakes? Well, those aired in front of millions, too. My time in television sharpened so many valuable skills that allow me to thrive both in life and in my new career now. Improvisation. Humility. Learning to fail gracefully. Conflict resolution. Critical thinking. Versatility. Creativity. Effective communication. Adaptability. Inquisitiveness. Intellectual curiosity. Situational awareness. Tenacity. Grit. The ability to overcome adversity. Receiving and responding to feedback and criticism with compassion. The list goes on and on. There is no better teacher than a newsroom. If you’re looking for candidates that will make good assets in quite literally any environment, someone with Television experience on their resume is an excellent place to start.

What do we love about working with you?  As former news and current affairs journalists we built careers on telling important stories.  But we were constantly on the run - rushing from deadline to deadline, story to story.  Now, we get to spend the day with you, learn about your important work and how it impacts all of us - but without having to turn it into a 90 second story for the 6pm news or a radio bulletin or get anything signed off by the legal team. #storytelling #nz #communications

📺 What do broadcast journalists want from #pr professionals?? 〰 "Don't shoehorn a story into inboxes just to meet the goals." 〰 "Please pitch us stories that will impact people and offer interviews of everyday people. We don’t want to interview the greatest celebrity on Earth. We want to interview the average Joe." 〰 "Please research where I currently work before you send that pitch. I used to work in financial journalism in NYC, and I also worked in Florida as a local news reporter. When I get a pitch based on previous stories from beats and markets I used to work on, I get a little frustrated that you didn't take the time to see where I work now." The theme in the entire interview that I read? ✨ Relevancy. ✨ Relevancy ensures your pitch is addressed, Relevancy ensures that your relationship with that #journalist is symbiotic, and relevancy ensure that the right ears hear your story. Read more from the insightful Matthew Albasi here: https://lnkd.in/dKarRggQ #publicrelations

Part of my job as a Public Information Officer is to field reporter questions and inquiries. This is something I don't mind doing because as a former tv news producer, I like to be able to help producers and reporters if I can. I understand what it is like to have a story die and change direction with a deadline only two hours away or what it is like when no one involved with the topic will talk. I keep that in mind when reporters are in a hurry or seem a little bothered. Charlotte Hawkins did a good job of teaching me to never take things personal when someone is acting a certain way. Reporters and prodcuers are stressed beyond belief. However, reporter friends entering the tv news industry, do not ask PIOs questions you can answer yourself with a quick look at an agency's website or by doing a quick google search. If you see something you think is a story, research it before you pitch it and get assigned to it. If you don't, there is a good chance the PIO will just give you a statement, opposed to a camera interview, because the questions you asked have been answered before or they are simply answers you could find on your own. Help us help you. Do your research and formulate questions from the information that is out there. #Reporters #publicinformation #government #televisionnews #news #inquiries #research

"GROUND RULES" As a reporter, I bristled whenever a public relations/affairs person explained the "ground rules" of an interview. My initial internal reaction was always along the lines of, "Don't tell me what I can ask and what I can't." It could sometimes lead to a strained encounter, depending on how those rules were expressed. One of the things that we teach our public affairs students at the Defense Information School is that a good military public affairs officer sets firm parameters around a media engagement, be it a press conference or a one-on-one interview. And to stick to their guns. But I tell my students that they can catch more flies with honey than with vinegar. Instead of using the phrase, "ground rules," consider "guidelines." Or "parameters." Better yet, don't use any phrase at all. "Hey (insert reporter name here), just wanted to let you know that I've got about ten minutes to spend with you, and I'm prepared to talk to you about (insert subject matter here). If you've got questions on other topics, I will have to get back to you on those, or I can direct you to a more appropriate resource." This way, the PAO sets the expectations in a non-threatening, relatable way with the journalist, and lessens the chance of the engagement going sideways before it even begins. What hacks do you have for a smooth and professional media engagement? #MediaEngagement #PublicAffairs #Media #InterviewPreparation #Journalism #Professionalism

Call for Street Journalists📢: Share Inspiring Stories of Unsung Heroes‼️ 📽️Are you a skilled storyteller with a passion for capturing the heart of your community? Do you know of everyday heroes making a real difference in the lives of those around them? 🕵🏽We're looking for street journalists like you to send us captivating stories of ordinary people doing extraordinary service in their communities. Whether it's a volunteer at a local soup kitchen, a dedicated teacher, or a community organizer, we want to hear about the selfless individuals who often go unnoticed. As a street journalist, you'll have the opportunity to: ✍🏽Uncover inspiring stories of community service and share them with a wider audience ✍🏽Highlight the unsung heroes who make a real difference in their neighborhoods ✍🏽Showcase the positive impact of community service on individuals and communities We're interested in stories that are: 🎇Compelling and well-written 🎆Accompanied by high-quality photographs or videos 🪅Authentic and honest representations of community service in action 🏅Selected stories will be featured on our platform, reaching a global audience and inspiring others to get involved in their own communities. So, grab your notebook, camera, or smartphone, and hit the streets! We can't wait to hear the stories you uncover. **Submission guidelines:** 📽️📸Send your story, along with relevant photos or videos, to [insert contact email or submission portal] Include a brief bio and your location. Keep your story concise, yet engaging, with a maximum word count of 500 words 🦅Deadline:NIL Ongoing submissions welcome! Be Positive🥇Spread Positivity🦸🏽 #StreetJournos #EmpowerPNG #PositivityisSuperpower

HIRE FORMER JOURNALISTS! 🎤 🎥 📺 I'll say it again for those in the back.... hire former journalists! In 2024, now more than ever, many journalists are looking for a career pivot. Some of them don't know how their skills might translate, and potential employers might feel the same confusion. Public Relations is the obvious choice -- and the one I made 4 years ago. Journalists are highly-skilled on meeting tight deadlines, presenting clear communications, managing high workloads and even higher expectations, and no matter what, always getting the job done. These skills can translate to so many other professions, from project management to leadership roles of many kinds! For me, my success story is a case of NEWS TEAM ASSEMBLE! I spent 10 years in television news, then moved over to Police Communications in 2020. Since then, I recruited Faith Snellgrove, a former television producer, to join the team. She started as an Administrative Assistant, and now works in Communications as a CORE Ambassador, helping bridge the gap between police and the community through event planning, relationship building, and outreach services. In 2023, I convinced Ryan Love (not pictured), a former news web content producer, to also join our team. He now manages our internal and external websites, helps with social media and content creation, and is a go-to for digital logistics. Last month, Tyler Loersch, a former television news photojournalist, also joined our team! He's helping level up our photo and video content to better showcase the work the department does, both externally and internally! My advice to employers -- when an application from a former journalist hits your inbox, give them a chance. Their skills on paper might not be exactly what you're looking for, but chances are, they're more than capable of getting the job done!