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You don’t always need a thick, heavy report to convey a message that could easily be expressed on a single page—provided that it’s carefully designed. The concept of ‘less is more’ is a well-known principle, especially in communication design. When we took on the task of designing a leaflet for IOM Iraq, we leveraged our design expertise to ensure that this single page would be as impactful as a full-length report, if not more. The focus of this leaflet was on Addressing the Needs of Self-Demobilized Individuals. We recognized that our design needed to create a sense of organized support and progression—key elements in the reintegration process. For individuals who have been self-demobilized, the concept of “home” holds deep significance, symbolizing safety, support, and a return to normalcy. To reflect this, we used a house-shaped graphic as the central element of our design, to represent the themes of stability and rebuilding. This shape wasn’t just a visual anchor; it also helped us intuitively organize the information to convey the ideas of progression and support—two critical messages in community stabilization efforts. We were intentional in our use of color within the house, as we opted for a blend of warm and cool tones. This choice was informed by color psychology — cooler tones evoke feelings of calm and trust, while warmer tones suggest energy and action. Each section within the house represented a specific step in the reintegration process, with the colors reflecting the intensity of the actions individuals would take—from receiving initial support to becoming active members of their communities. Often, leaflet designs can become cluttered, trying to pack as much information as possible onto a single page. We took a different approach. Our layout was clean, with ample white space that allowed each element to stand out. Key messages were strategically placed within the house graphic to support the metaphor of building safety and community support, while additional details were highlighted in blue circular callouts. These surrounding circular elements & icons, highlighted the program’s critical components—community safety plans, policing forums, and inclusive forums. To further emphasize these concepts and their impact, we included images within the circles, providing visual cues that directly tied the ideas of community involvement and safety to the overall message. Our approach was rooted in culturally sensitive and psychologically informed design. We helped achieve IOM Iraq’s objectives of supporting the broader mission of reintegration and community stabilization by making complex ideas more accessible, emotionally resonant, and actionable. What are your thoughts on clean, minimal leaflet designs? #leafletdesign #communciationdesign #iom

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