54’s Post

Augusta National is far more than a golf club, and it's far more than the site for one of the world's leading sporting events. Indeed, it is a one-of-its-kind organization that exemplifies excellence across a multitude of disciplines.  As I departed from Augusta over the weekend, I reflected on this special place that Jim Nanz aptly described on television as "a tradition unlike any other." (Augusta subsequently trademarked this phrase). Below are three observations that struck me as fundamental to Augusta's remarkable success. ✅  Attention to detail. At Augusta, every detail is attended to. From the perfect fairways, where not a single blade of grass appears out of place, to the spotless stands and the staff's service, nothing is overlooked. ✅  A vision unlike any other. Augusta was born in 1932 out of the dauntless vision of Bobby Jones (then an iconic US golfer) and British golf course architect Dr. Alister MacKenzie to be a leading national golf course that would host world-class competitions. The club's commitment to being the best is reflected in everything you see—from television coverage to positioning attendees as "patrons" rather than spectators to the club's blue-chip membership. ✅  Long-term decision-making. Augusta does not play for short-term wins. It is invested in long-term value creation and a fundamentally different product than other tournaments. It executes for the long term with unwavering commitment. The famous 330-yard Magnolia Lane that extends from the entrance gate to the clubhouse was paved in 1947, yet the large magnolia trees that line both sides of the road date to the late 1850s. Anchored in tradition but embracing change with cutting-edge technology and analysis—that, to me, is what makes Augusta great. If you have not visited the Masters, I would encourage you to do so—even if it is only to study the remarkable Augusta National institution. #AugustaNational #Golf #Excellence #MagnoliaLane #Tradition

🏌️♂️⛳ Fore! It’s Masters Week, and we’re teeing up something special. 🌟 Whether you’re a golf enthusiast or just love the buzz in the air, this iconic event brings Augusta to life! Have a great Masters week, and we will see you on the other side! #hallmarketingaugustaga #hallmarketing #brandingyourbusiness #marketingagency #fullserviceagency #mastersweek #haveagreatweek #funatthemasters

GLOBAL BRANDS AND GOLF The Masters Golf Tournament effect on golf popularity in America is akin to how Wimbledon and the French Open have impacted tennis popularity through out the U.K. and Europe. The Masters Tournament, wasn’t always a success, struggling to make a profit from opening in 1934 and for the several decades, including a complete club shut down from 1942 until the 1946 Masters during WWII. In the fall of 1944, forty-two nearby prisoners of war helped to restore Augusta National back to golf form, including using their bridge-building knowledge to create what was Rae’s Creek bridge located between the famous 12th hole green and 13th hole tee box (bridge pictured below). Excerpts from “The Making of the Masters” by David Owen #brands #golf #marketing #hospitality #ANGC #masters #globalsports #insurance #SaaS #tech #financialservices #energy #globalbrands NOTE: As part of Q3 2024, our agency rEvolution will feature content and highlight global brands in golf ⛳️ , supporting our 15 brands in golf over the past decade.

Did you watch this year's Scottish Open? What a great win for Scotland's very own Bob Macintyre! ⛳️🏌️♂️ The other day, I had an interesting conversation with a fellow (and much better) golfer and business owner. We were speaking about golf and the similarities between golf and business. ✔ Just like pro golfers need to stay focused on the course (especially when things are getting difficult), we as business owners need to stay focused on our business goals - even when life throws curveballs (or slices - pardon the pun) at us! ✔ Golfers face challenges on and off the course, just like we do in business. It's all about bouncing back, being resilient, and making the next shot your best! ✔ Pros never stop improving their game, you'll see them on the range and in the gym every single day. As business owners, we should embrace that growth mindset and keep learning! ✔ Even though golf is a solo sport, pros rely on their caddy and their team of coaches, physios, and managers. Even as sole traders, we can build a team around us through collaborations, masterminds, networking, and working with coaches. ✔Being nice - golfers have a lot to contend with during tournament weeks, supporters and media all want to speak with them... Even though they need to prepare for their round, a lot of the players will take the time to take selfies and sign autographs. Which is a great reminder to us! Never be too busy to be kind and courteous. What lessons do you think we can learn from professional athletes in any sport? #aberdeen #aberdeenphotographer #golf

The second blog post in my series about the Serendipity of Golf Check it out at the link below. https://lnkd.in/gwC6_nN3

What was the economic impact of Italy hosting The Ryder Cup in 2023? The answer is €262 million making it the most successful Ryder Cup played outside the US. The move away from the UK as the default venue for Ryder Cups in Europe has proven to be a successful gamble. Following France's hosting of the 2018 edition at Golf National, the Marco Simone Country Club hosted the biggest Ryder Cup to date, and the figures indicate just how economically successful the event was. The economic research was carried out by the Sports Industry Research Centre, Sheffield Hallam University. Some additional headlines of the research were: ⛳️ 271,000 people attended the 2023 Ryder Cup ⛳️ 11% increase in total revenue over the 2018 Ryder Cup hosted at Le Golf National, Paris (€235 million) ⛳️ €34 million in revenue for the local accommodation sector Read more about the findings in the latest edition of Golf Business Review by clicking the link below. #golfbusinessreview #rydercup #golfindustry https://lnkd.in/ePdhKwp3

Business with a view doesn't sound too bad, right? We have everything you need (including that beautiful view) to host your conference, board meeting, or expo! #corporateevents #customerappreciation #clientappreciation #corporategolf #golftournaments #golf #pnwgolf #portlandgolf

The video linked below is an example of exceptional messaging for a private club. They nail both the emotional and value of joining a club, and demonstrate how their resources and facilities support their values and mission. The ability to clearly communicate your vision is not a panacea, but it provides a NORTH STAR for your staff and attracts consumers who believe what you believe. Simon Sinek PGA of America Proponent Group #consumer #consumerengagement #vision #mission #values #community #golf #startwithwhy https://lnkd.in/dak8cC7U

So interesting to hear Gary Neville's insights on the challenges beginners face in golf. It's disheartening to witness newcomers being chastised for not knowing every rule and piece of golf etiquette. No one should be made to feel unwelcome or intimidated, especially kids. This is such a key driver for us at Love Golf UK, breaking down barriers with free equipment hire, coaching sessions and community engagement. Rory McIlroy is spot on - we need more accessible entry points like driving ranges and public golf courses to bridge the gap between interest and actual play. Let's keep asking, what more can we do to make golf inclusive and welcoming for everyone? ⛳ #LoveGolfUK #InclusiveGolf